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Email Marketing Roundtable Best Practices

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Elliott Lowe
Elliott Lowe
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Email Marketing Roundtable Led by Angela Lee-Moll Elliott Lowe
Today’s Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source: Email Best Practice Guidelines – Hillary Jensen, CA EMEA Marketing – June 2007
Be sure to get your emails opened ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Reachforce.com *A new best practice – subject lines should be no longer than 6 words. Do you think this is because so many people are getting email on mobile devices?
Six Principles of Subject Line Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Reachforce.com
Tips for Writing Good Email Copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Reachforce.com *What’s In It For Me (WIIFM)
Source: Bronto.com
Source: Bronto.com
Source: Bronto.com
Industry Benchmarks (B2B Technology Industry) ,[object Object],[object Object],[object Object],[object Object],Source: Bronto.com
Research Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Polling Questions
Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros ,[object Object],[object Object],[object Object],[object Object]
Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Security Management eBook ,[object Object],[object Object],January 5, 2010 Email Marketing Best Practices Copyright © 2008 CA
Polling Questions
Performance of eBook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros ,[object Object],[object Object],[object Object],[object Object],[object Object],January 5, 2010 Email Marketing Best Practices Copyright © 2008 CA Subject: Complimentary Report: Definitive Guide to Security Management
Cons ,[object Object],[object Object],[object Object],Subject: Complimentary Report: Definitive Guide to Security Management
Live Event Series ,[object Object],[object Object]
Email Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Review ,[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Your feedback is important… https://www.ca.com/us/register/activity.aspx?cid=38003
Thank You

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Email Marketing Roundtable Best Practices

Notas do Editor

  1. Subject Lines are like first impressions. When an email comes in, most email providers are set up to show you who the message is coming from and the brief subject of the message. As you are writing subject lines for your demand generation programs, make sure your message includes the following 6 principles –