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- 1. Recruiting Solutions LinkedIn Recruiting Solutions Recruiting Solutions 1
- 2. LinkedIn: A global pool of talent 150 M+ +2 new 100 M+ Members worldwide Members per second Monthly unique visitors North America: 65M+ Asia Pacific: Europe, Middle East 25M+ Latin America and and Africa: Caribbean: 44M+ 14M+ Monthly uniques source: Comscore Recruiting Solutions 2
- 3. Why members come to LinkedIn Identity Networking Insights Professional Connect, find Be great at profile of record and be found what you do Recruiting Solutions 3
- 4. Source in your sleep Reach the right candidates for all of your roles 1. Talent Pool: The best passive and active candidates 2. Targeting: Right opportunity, right candidate, right context 3. Results: More great hires, less effort Recruiting Solutions 4
- 5. Talent Pool: The best passive and active candidates Recruiting Solutions 5
- 6. Talent Pool Passive and active candidates require different approaches Active Candidates Passive Candidates Work on their job search Work on doing their jobs better - Search job boards - Develop networks - Seek out many opportunities - Only listen to the right opportunities Recruiting Solutions 6
- 7. Talent Pool Reach the best candidates, not just the actives <20%Active 150M members You hired over >80% 1,577 Passive LinkedIn members last year Recruiting Solutions 7
- 8. Talent Pool Talented professionals are connecting with your company today ~2,250 Profiles visited by… Employees on LinkedIn 106,033 members per month Visited by… Company page 37,199 members per month Missed opportunity to influence these professionals Recruiting Solutions 8
- 9. Targeting: Relevant opportunities at all touch points Recruiting Solutions 9
- 10. Targeting Target every candidate with relevant jobs automatically Jobs you may be interested in Jobs you may be interested in Jobs you may be interested in Human Resources Director Account Executive Finance Manager LinkedIn – Apply Now LinkedIn – Apply Now LinkedIn – Apply Now Sr. HR Director Sr. Account Executive Financial Analyst Gap Inc. – Apply Now Amazon – Apply Now Bank of America – Apply Now Erica Steve Bryan Account Director of HR Finance Analyst Executive >50% job applications from recommended jobs [Not searched] Recruiting Solutions 10
- 11. Targeting Members see personalized jobs every time they log in LinkedIn posted a job you may be interested in: Account Executive Share ● Careers ● See more jobs ● 6 minutes ago xyzCo Jobs You May Be Interested In beta Erica Robertson Account Executive Account Executive x LinkedIn ACME systems Sr. Account Executive x Amazon.com Jobs You May Be Interested In beta Account Executive Product Marekting Account Executivex x ManagerNetApp xyzCo – Sunnyvale, CA NetApp– Sunnyvale, CA Product Marketing Manager Sr. Account Executive Amazon.com – Seattle, WA x Amazon.com – Seattle, WA See more » Sales Manager Senior Product x NetApp – San Jose, CA Manager NetApp – Santa Clara, CA See more » Recruiting Solutions 11
- 12. Targeting What do candidates see when they visit your employees’ profiles? 106,033 professionals visit your employees’ profile pages every month Erica Robertson Account Executive ACME systems Recruiting Solutions 12
- 13. Targeting Your target talent is networking with your employees 106,033 professionals visit your employees’ profile pages every month Top job functions Top viewer companies Recruiting Solutions 13
- 14. Targeting Engage them with personalized opportunities 106,033 professionals visit your employees’ profile pages every month Erica Robertson Account Executive LinkedIn Erica Robertson Account Executive ACME systems Recruiting Solutions 14
- 15. Targeting Your company page experience is limited today 37,199 professionals visit your company page every month Erica Robertson Account Executive ACME systems Recruiting Solutions 15
- 16. Targeting Your target talent is researching your company 37,199 professionals visit your company page every month Top job functions Top viewer companies Recruiting Solutions 16
- 17. Targeting Show relevant opportunities with rich employment branding 37,199 professionals visit your company page every month Erica Robertson LinkedIn Do you have the passion? Join our team today! Do you have what it takes? Erica Robertson Account Executive A dynamic place to work LinkedIn has 108,837 followers Are you looking for an opportunity to shape the direction of one of the fastest growing companies out there? From consulting to research, software to sales, we have the right opportunities for you to take your career to the next level. We are looking for ambitious ACME systems and entrepreneurial leaders who believe in big ideas, creative thinking, and teamwork. How you’re connected to LinkedIn Come join us! 151 First degree connections 1,778 Second degree connections Jobs you may be interested in 3,531 Employees on LinkedIn Account Executive , LinkedIn We’re looking for world class professional to take our products and services to the next Check out insightful statistics about level. Join our team...more employees >> Senior Account Executive , LinkedIn Learn more>> Build and manage a high performing team and inspire them to achieve our company’s ambitious goals…more Life at our company Each viewer will see Account Executive , LinkedIn We’re looking for world class professional to take our products and services to the next personalized jobs level. Join our team...more See more jobs What our employees are saying “ What I love the most about working here is the amazing diversity of thought. I’m constantly ” learning from my colleagues. Recruiting Solutions 17
- 18. Targeting Influence candidates at every touch point On the LinkedIn When they network with Homepage your employees Account Executive Account Executive LinkedIn LinkedIn Erica Robertson Account Executive ACME systems When they search When they research for jobs your company Account Executive Account Executive LinkedIn LinkedIn Recruiting Solutions 18
- 19. Results: More quality hires in less time Recruiting Solutions 19
- 20. Results We can measure LinkedIn’s influence on hiring Jobs you maybe interested in Erica Robertson Erica Robertson Account Executive Account Executive Account Executive LinkedIn ACME systems LinkedIn New Hire LinkedIn Influenced July November Viewed a job on Joined LinkedIn LinkedIn Recruiting Solutions 20
- 21. Results LinkedIn’s solution can influence 30-40% of professional hires % of LinkedIn members hired who were influenced by a job on LinkedIn 50% 42% 41% 40% 32% 32% 30% 20% 10% 0% Software Financial Svcs. Manufacturing Consumer Electr. Client Client Client Client “LI hire” measured as employees changing their profile from another company to client company with a start date Sept-Nov, 2011 and viewed LI Job in 12 months prior Recruiting Solutions 21
- 22. Results ~3/4 of hires influenced by LinkedIn Jobs were passive at the time 26% Active Hires influenced by LinkedIn jobs 74% Passive 74% of members who changed their profile from another company to LinkedIn client company after viewing a client company job did not perform a job search on LinkedIn 30 days prior to viewing that job Recruiting Solutions 22
- 23. LinkedIn Recruiter Identify and reach the very best candidates Source in your sleep Source strategically LinkedIn Solution LinkedIn Recruiter Recruiting Solutions 23
- 24. Find the world’s best passive talent LinkedIn Recruiter Expand your reach and access the entire LinkedIn network Contact candidates directly with InMail Manage your pipeline with your team Increase your team’s sourcing productivity Recruiting Solutions 24
- 25. 3 things our most effective customers do 1. Post all professional roles to LinkedIn 2. Own the full candidate experience 3. Use Recruiter to find the best candidates Recruiting Solutions 25
- 26. High quality and time savings “We’re getting in touch with “We are seeing a lot of return people that we wouldn’t on our investment in normally reach, saving LinkedIn because of the high money and doing it faster at quality of the applications we the same time.” receive.” Recruiting Solutions 26
- 27. Employee Referrals Empower your employees to recommend the best candidates they know ~2,250 employees on LinkedIn 679,066 first degree connections Should Charles Norris or Robert Spandling work at LinkedIn ? Erica Robertson Get your connections on the path to being great colleagues Erica Robertson, Account Executive at ACME Systems 2 job suggestions Erica Robertson, Account Executive at ACME Systems Jobs: Account Executive and 3 more Recruiting Solutions 27
- 28. Professionals from around the world are engaging with your employees’ profiles 106,033 professionals visit your employees’ profile pages every month Recruiting Solutions 28
- 29. Professionals from around the world are researching your company 37,199 professionals visit your company page every month Recruiting Solutions 29
Editor's Notes
- LinkedIn is the best global talent pool, with a rapidly growing member base[RMs may remove this slide if context has already been set]
- LinkedIn is a professional network, not a job board. Members come to LinkedIn for a number of reasons:Maintaining their professional profile of recordNetworking with other professionalsFinding insights to get better at what they doActive job searching is just one of the reasons professionals come to LinkedIn, and the majority of LinkedIn’s members are passive job seekers.[RMs may remove this slide if context has already been set]
- I want to share with you how LinkedIn’s hiring solutions can help you recruit the very best of these professionals automatically and literally source in your sleep.Our solutions connect your opportunities with the best candidates automatically in a way that no other tool can.There are three areas I’ll talk aboutLinkedIn’s tremendously valuable pool of talentTargeting the right professionals with the right opportunities wherever they go on LinkedInGenerating results in the form of more quality hires[Note: The LinkedIn solution narrative is about sharing a holistic solution for attracting talent on LinkedIn. This story talks about how a complete solution is the best way to connect relevant candidates with clients’ jobs. This is a deliberate departure from a more discreet product-by-product conversation.]
- [Note: Important to get the client’s agreement up front that passive candidate recruiting is a key to success]Because LinkedIn is a professional network, it’s home to both passive and active job seekers Getting passive candidate sourcing right is critical to achieving your recruiting goalsMany of today’s best candidates are not looking for a jobHowever Recruiting passive candidates requires a very different approach from recruiting active candidates.While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking. They’ll listen to opportunities, but only if it’s the right opportunity for them.LinkedIn is the only platform that can help you recruit both passive and active candidates[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
- LinkedIn is the only place on the web where you can recruit both passive and active candidatesTraditional job boards provide access to only the 20% of professionals who are actively lookingLinkedIn provides access to both these, and the over 80% of passive candidates who are not actively searching on job boardsMany of these members are the people you’re interested in hiring. In fact, last year your company hired ### LinkedIn membersWe know this because we can track every time a member changes his or her profile to your company[NOTE: We should not overlook active candidates as a legitimate source of hire. Instead, focus on how LinkedIn helps you access BOTH these candidates and the tens of millions of passive candidates that can’t be reached anywhere else]
- Not only is LinkedIn a great source of talent, but your company is already connected to talented professionals.You have two key assets on LinkedIn todayYour ### employees are connected to over ### professionals, and over ### professionals are viewing their profile pages each monthYour company page is visited by ### professionals each month who are coming here to research your companyThese professionals are interacting with your company every day on LinkedIn, but right now you’re missing this huge opportunity to influence them.Transition: I’m going to walk you through how you can very easily take advantage of this opportunity.[Note: All data excludes employees themselves]
- [Note: Use this slide to communicate the power of our job matching algorithm--Jobs You May Be Interested In--and the importance of posting all jobs on LinkedIn]Reaching candidates on LinkedIn begins with posting all of your professional jobsLinkedIn understands the professional background of every one of our members. Using our job matching algorithms, we can target each member with the most relevant jobs automaticallyWhen you post all of your jobs on LinkedIn, you’re able to show highly relevant jobs to all of your target candidatesSteve will see marketing roles, Erica will see sales roles and Bryan will see finance roles (If you only post sales roles, for example, you miss an opportunity to engage people like Bryan and Steve)This targeting is so effective that over 50% of job applications on LinkedIn now come from recommended jobs (not active job search)While we have a healthy group of active candidate searching for jobs, you aren’t limited to this group on LinkedIn as you are with traditional job boardsTransition: I’ll show you exactly how candidates experience targeted jobs on LinkedIn.[Note: Recommended jobs means the viewer found the job through JYMBII, “Similar Jobs,” or “Viewers also viewed” modules. Not via job search]
- Imagine Erica is a ROLE at ACME systems. She’s a typical passive candidate. She doesn’t visit job boards but comes to LinkedIn to network.Each time Erica logs into LinkedIn, she sees relevant jobs in the Jobs You May Be Interested In module right on the home page, and in her Network Update StreamBy putting all or most of your professional jobs on LinkedIn, you can ensure that all types of professionals you’re trying to hire see opportunities relevant to them
- Visitors to your employees’ profile pages are the types of candidates you’d want to hire:Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees visiting each other’s profiles]
- [NOTE: Remove slide if customer has already bought a LinkedIn Career Page]Another common thing members do on LinkedIn is research companies. ### professionals visit your company page each month. They may come from an employee’s profile, from a search on LinkedIn, from Google, or from another source.Today, though, they only see basic information about your company, and how they’re connected to your employeesAgain you’re missing an opportunity to truly engage them.[Note: This excludes employees viewing their own company’s page]
- As with your employee profile pages, your company page is visited by the types of talent you’re interested in hiring.Relate Merlin data on job function to their hiring needsRelate Merlin data on viewer companies to their competitors for talent and the companies they’d like to recruit from, as applicableYou can pose this as a question: “Are these the types of candidates that you’d want to recruit more effectively?”[Note: This excludes employees viewing their own company’s page]
- When you invest in a LinkedIn Career Page, these ### visitors will see jobs targeted specifically to them.These opportunities are surrounded by employment branding content that shows what it’s like to work at your company through banners, videos, employee testimonials and more.Again, by putting more of your jobs on LinkedIn, you can provide a relevant experience to the broad range of professionals who will be viewing the page. Only posting a small subset of your jobs will give candidates the impression that your company isn’t hiring people like them.[Note: This excludes employees viewing their own company’s page][Note: This slide describes the LinkedIn Career Page, but is presented as a seamless component of a larger solution]
- Investing in the LinkedIn solution allows you to reach candidates like Erica at all touch points on LinkedIn:-When they visit the home page through Jobs You May Be Interested In modulesWhen they network with your employees (Work With Us)When they research your company (Career Page)And in the case of active candidates, when they search for jobs. Active job seeking is just one dimension of LinkedIn jobsHowever, it’s important that all of your professional roles are represented so that all types of professionals know you’re hiring people like them. People of all seniority levels and functions are on LinkedIn every day, and if you limit the jobs you post, you miss an opportunity to engage them with highly relevant jobs.[Note: this slide describes Jobs, Career Page and Work With Us, but presents them as part of a seamless solution]
- [Note: Use this slide to explain the “Merlin” methodology for calculating impact jobs have on customers’ hires:]LinkedIn can measure exactly how our jobs influence hires. For example:When a member like Erica changes her profile from ACME Systems to your company, we recognize that you’ve made a hireIf Erica viewed one of your company’s jobs prior to joining your company, we recognize that LinkedIn’s jobs influenced that hireFrom this, we can calculate exactly how many hires LinkedIn influenced.This is an extremely powerful way of measuring influence. Many passive candidates don’t apply to jobs as soon as they see them. They may network their way to a job, or return to the careers website after an opportunity first sparks their interest. These candidates are lost in most source of hire reports, but they’re often first influenced by LinkedIn.[Note: Influenced hires viewed a job less than a year before joining the company. Excludes the month immediately before a member joined.]
- [Note: These are results that clients who post all or most of their professional jobs and invest in Work With Us and an LCP saw. Buying the full solution drives incredible results!]LinkedIn’s solutions generate the most important type of results: hires at our clients’ companies. Our clients are successful because LinkedIn is better than any other platform at finding the right candidates for our clients’ jobs.Here are some examples of customers who have implemented LinkedIn’s solutions. These companies are seeing between 30 and 40% of their professional hires influenced by LinkedIn jobsThis is a tremendous result when you take into account all the different sources of hire out thereHere you can pull in information from discovery, or ask clients how many hires they get from various sources. For example, “I know you see 25% of your hires from your employee referral programs. These companies are seeing a greater contribution than that from LinkedIn alone!”[Note: This is a powerful way of demonstrating LinkedIn’s impact, but critical to ensure that the client understands the methodology][Note to RMs: RMs should review Merlin and decide whether to add their client’s results to date as comparison. This can be a very powerful up-sell tool]
- Not only does LinkedIn deliver hires, but we deliver candidates that can’t be found anywhere else.¾ of our clients’ hires that were influenced by LinkedIn jobs (people like Erica in the example on slide 21) were passive candidates—candidates that would be impossible to find on traditional job boards. This means:They viewed a job on LinkedIn and were later hired by the companyThey did not perform a job search on LinkedIn in the month prior to viewing the company’s job. They found the job they viewed through JYMBII, a forward from a contact, Career Page, or another job recommendation, AND that they were not actively looking at the time.Only LinkedIn can deliver results like these. And all of this occurred automatically![Important Note: There are 3 stats referring to passive candidates in this deck:50% of job applications come from sources other than search (slide 11). LinkedIn is good at getting the right jobs in front of the right people, and is not limited to active candidate search.74% of hires influenced by jobs are passive candidates (meaning they did not perform a search). LinkedIn delivers hires that no other platform can deliver because of our ability to match the right job with the right candidate.The two stats are highly complementary, but the 74% stat is more easily explained after you’ve walked the customer through the Merlin hiring impact methodology. If a customer asks what the difference is, you can explain “A lot of our applicants (50%) come from recommended jobs, and an even higher percentage (74%) of hires our clients make are candidates who were not looking at the time. This shows just how valuable it can be to get your jobs in front of passive as well as active candidates”] 3. ~80% of members on LinkedIn are passive (slide 8): This refers to the overall membership of the site, based on a study of LinkedIn members conducted by the Adler group
- This is a transition slide to shift the conversation to LinkedIn Recruiter. The combined solution of jobs and media allows customers to scale their recruiting with minimal effort. Recruiter is the best in class tool for proactively identifying the very best talent. We talked about how LinkedIn’s solution can help deliver a stream of high quality candidates automatically.Now I want to show you how we can help you take your sourcing to the next level through LinkedIn Recruiter.
- Recruiter empowers your teams to identify and contact the absolute best candidates for any role.Recruit the best passive candidates with powerful, unlimited search of LinkedIn[Note: You can use this as a jumping off point for your Recruiter Demo, or your preferred Recruiter pitch]Access LinkedIn's entire network Expand your reach far beyond your personal network to reach qualified passive candidates Master even the toughest searches with powerful search refinement filters Target candidates precisely based on company, location, industry, skill set, keywords and full user profiles Contact candidates directly Contact candidates directly through InMail ® – LinkedIn’s trusted messaging environment Get response rates far higher than cold calling and emailing Speed communications with InMail templates and one-to-many InMailsManage your pipeline Organize your workflow with project folders and reminders Synchronize team activities with shared folders, searches, profiles, and candidate notes Track sourcing activity for insights and to support OFCCP compliance
- Sum up everything the client has learned. They should walk away thinking:1. I need to put 100% of my professional jobs on LinkedIn2. I need to invest in the solution, including Work With Us and the LinkedIn Career Page3. I need to equip my whole sourcing team with LinkedIn Recruiter seats
- Qualitative proof points to support Higher quality, Time and money saved.
- If your customer is global, and global recruiting is top of mind, you can insert this slide in the employee profile section of the deck
- If your customer is global, and global recruiting is top of mind, you can insert this slide in the company page section of the deck