12. There is only one boss.
The customer.
And he can fire everybody in the
company from the chairman on
down simply by spending his
money somewhere else.
Sam Walton
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26. “ You’ve got to start with
the customer
experience and
work back toward the
technology – not the over
way around. ”
Steve Jobs at the World Wide Developers Conference in May 1997