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Example with a full-bleed image,[object Object],1,[object Object],SXSWi,[object Object],March 11-15 2011,[object Object]
SXSWi,[object Object],5 days of non-stop talks, panels, meet ups, booths, shows and parties among designers, developers, artists, educators, journalists, film makers, musicians, strategists, business and social entrepreneurs in Austin, TX.,[object Object],Best part for me was the energy and stimulation; getting to learn about other areas, thinking laterally and seeing what I can apply.,[object Object],2,[object Object]
Five take-aways,[object Object]
1,[object Object],The Game Layer will be built in the next decade like the Social Layer was built in the last. ,[object Object],The social layer framework is Facebook. It owns the digital representation of social connections for 500 million people and has an open graph protocol so when you want to build on the social layer you build with Facebook. The game layer traffics in influence of individual motivation vs. social connections. It has the potential to be 10x more influential on our lives. Impacting our daily routines, what we buy and where we go.,[object Object],See: Seth Priebatsch,[object Object],4,[object Object]
2,[object Object],The gap between the physical and the virtual world is closing. ,[object Object],The virtual world will become more life-like. The physical world will become more virtual-like. The computer in your pocket will act as a bridge or translator between these worlds until there is a more seamless interface. For example, digital contact lenses are currently being developed at MIT.,[object Object],See: #ARSXSW ,[object Object],5,[object Object]
3,[object Object],A higher order purpose is critical.,[object Object],You have to be about something people can get behind. This came up in the context of a User Experience talk but was echoed elsewhere too. Why an organization does what they do; the change they are trying to manifest in the world is crucial to articulate and propagate. The clearer the purpose, the clearer the product. The more focused your people will be. The more satisfied your customers will be. And the better your UX will be.,[object Object],See: #rhjr_ux5 ,[object Object],6,[object Object]
4,[object Object],Brands have to rethink marketing.,[object Object],From how to do it, to what it even is. Everything is marketing. Brands must be willing to experiment, start smaller and be more nimble. The era of year long marketing plans are over. Brands must be able to react faster. Social should be an overlay to everything brands do, not another channel. This requires a human voice that’s in the moment. ,[object Object],See: #brandjo, #realtime, #dinnerparty, #funnyontwitter,[object Object],7,[object Object]
5,[object Object],Fuck your hats.,[object Object],Everyone in a start-up plays multiple roles. Everyone should feel responsible for the product. Creation makes you vulnerable and requires empathy with your audience. Have faith in yourself. There is no “right” way. Work harder. Launch and learn. Be kind to one another. Business is about relationships.,[object Object],See: #startup, Jason Cohen ,[object Object],8,[object Object]
What to search on Twitter ,[object Object],#ARSXSW (augmented reality),[object Object],#realtime (real time marketing),[object Object],#sxsw (SX general),[object Object],#sxswi (SX interactive),[object Object],#sxsw_edu (technology’s impact/role in ed),[object Object],#dinnerparty (social media mannerisms),[object Object],#critthink (critical thinking),[object Object],#rhjr_ux5 (User Experience),[object Object],#funnyontwitter (social media tone/voice),[object Object],#brandeddoc (branded documentaries),[object Object],#startup (lean start up),[object Object],#brandjo (JWT Brand Journalism),[object Object],#talkingcure (Clay Shirky),[object Object],#betterdesign (Designers and developers),[object Object],9,[object Object]
Additional Resources,[object Object],SXSW Reviews,[object Object],http://www.guardian.co.uk/technology/2011/mar/15/sxsw-2011-internet-online?cat=technology&type=article,[object Object],http://j.mp/gXoG5A (Edward Boches, ECD at Mullen),[object Object],More on Games,[object Object],Seth Priebatsch: Gamification & Location Stuff (LBS) at SXSW,[object Object],http://www.youtube.com/watch?v=uZvcUgi8Hso,[object Object],Jesse Schell – game aficionado ,[object Object],http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse,[object Object],Helpful blog on games,[object Object],http://www.gamesbrief.com/2011/03/the-ten-rules-of-gamification/,[object Object],Jane McGonigal: Gaming can make a better world,[object Object],http://on.ted.com/90fm,[object Object],Marissa Mayer - Location, location, location! (And Google),[object Object],http://www.youtube.com/sxsw#p/a/C3A543A21EEB969B/1/TIwzbZq5uyY,[object Object],Clay Shirky on the SXSW Keynote Stage,[object Object],http://www.youtube.com/watch?v=PLsnEbY62nk&feature=related,[object Object],10,[object Object]

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