Will be given at the International M-Libraries Conference 2012 in Milton Keynes, UK Given at the LIBER 2012 Conference in Tartu, Estonia

1. Libraries
To
Go
Mobile Tech in
Libraries
Ellyssa Kroski

2. Why Mobile Matters
There are 5.3 billion global mobile subscribers
(that's 77 percent of the world’s population).
-International Telecommunications Union
1 billion of the world’s 4+ billion mobile
phones are now smartphones.
-Microsoft Tag
83% of American adults own a cell phone.
-Pew Internet & American Life Project
87% of US smartphone owners access the internet
or email on their handheld.
-Pew Internet & American Life Project

3. - Microsoft Tag

4. Library Content To-Go
QR Codes
Library Websites SMS
Augmented Reality Mobile OPACS
Location-Based Social Networks
Mobile Collections
Audio tours
Library Instruction Databases

5. Library Websites
and
Apps
44 Billion Mobile App Downloads by
2016, Says ABI Research
-ABI Research

6. Library Websites & Apps
News & Events
Branch Locations
Library Hours

7. Library Websites & Apps
Computer Availability
Account Information
Mobile Databases

8. Book Recommendation Apps

9. Mobile OpACs
One half of all local searches are
performed on mobile devices.
-Microsoft Tag

10. LibraryThing
III AirPac
LibraryAnywhere
SirsiDynix
BookMyne
Also:
Polaris Mobile Pac
Boopsie Service

11. QR Codes
14 Million US Adults Used QR Codes in June 2011
-Microsoft Tag

12. QR Codes in the Catalog Lead to
Building Maps
University of Bath Library

13. QR Codes in the Stacks Link to Electronic
Resources
Florida State U College of Law Research Center

14. QR Codes Link New Releases To Book
Reviews
Florida State U College of Law Research Center

15. QR Codes in Popular Books
Lead to Recommendations
Contra Costa County Library

16. Location-Based Social
Networks
There are 10 Million Foursquare users making
3 million checkins per day.
- Foursquare/Business Insider

17. Libraries on Foursquare Offer
Tips and Check-in Incentives

18. Patrons can Experience Library
Collections Related to Where They Are

19. Augmented
Reality
Mobile AR will…change not only the way humans
interact with machines but also the way humans
interact with their environment.
- Forrester Research

20. London Tube AR App Points Out Closest
Stations

21. Nearest Wiki App Provides Info About
Nearby Landmarks

22. AR Shelf Reading App Flags Misplaced
Books
•http://tinyurl.com/3kfrkta

23. AR Guide Provides Tour of Life of
Ludwig II of Bavaria
http://tinyurl.com/c6uvfpv

24. Library SMS Notifications
6.9 trillion SMS messages were sent in 2010. SMS traffic
is expected to break 8 trillion in 2011.
-Portio Research

25. Text Alerts Remind Patrons
When Materials Are Coming Due

26. Text Alerts Let Patrons Know When Their
Items Are Available for Pick-Up

27. Texting from the Catalog Sends
Records to Patrons’ Phones

28. SMS Reference
6.9 SMS trillion messages were sent in 2010. SMS traffic
is expected to break 8 trillion in 2011.
-Portio Research

29. Text Reference Makes Getting Info
Easy & Informal

30. Texting Services Offer Timely Responses
to Patrons on the Go

31. Mobile Library
Collections
According to the AAP, eBook sales in February 2011 were
$90.3m making digital books the largest single format in the
US for the first time ever. -The Guardian

32. Mobile Collections Offer Access to Library
Treasures On the Go
Bavarian State Library

33. Library Collections Can Be Offered for
Many Types of Devices
British Library 19th Century Collection

34. Mobile Collections Can Be Offered
Through Services Rather Than Created
OverDrive
e-NYPL

35. Libraries Lending Devices
The share of adults in the United States who own
an e-book reader doubled to 12% in May, 2011 from
6% in November 2010.
-Pew Internet & American Life Project

36. Libraries Lend iPods with
AudioBooks

37. A Library Lends iPods with Listening
Assignments for Music Courses

38. Libraries Are Lending Kindles

39. Libraries Are Lending iPads

40. Library Instruction
To-Go
There are over 200 Million YouTube views on mobile
devices per day. – Microsoft Tag

41. Educational Podcasts Engage Patrons

42. Videocasts Teach Info Literacy Skills

43. Mobile Databases
96% of Undergraduate students own a cell phone.
-Pew Internet & American Life Project

44. Database Publishers Offer Mobile
Content to Researchers On the Go
PubMed AccessMyLibrary - Gale

45. Database Publishers Offer Mobile Content
to Researchers On the Go
Ebsco Summon

46. Content Providers Are Teaming
Up with Mobile Developers
WorldCat RedLaser

47. Mobile Tours
50% of smart phone owners use their phones to
access maps and directions.
- Nielsen Company

48. Mobile Tours Engage Patrons
Using Familiar Technology
North Carolina State University’s WolfWalk

49. Geo-Location Can Be Used To
Offer Personalized Tours
Oregon State University Libraries BeaverTracks

50. QR Codes Can Offer Audio Tours
Brigham Young University Library

51. How to Create a Mobile
Experience

52. Develop a Mobile Strategy
• Ask Questions
– Who are your patrons?
– Who’s using the mobile Web?
– What devices do your patrons use?
– Is it appropriate to go mobile at this time?
• Start small and experiment
• Consider opportunities of the mobile channel
– Information needs
– Location-aware applications/services
– Text alerts

53. Ask Patrons What THEY Want

54. 10 Ways to “Go Mobile””

55. #1 Take No Action
• You are likely already a part of the mobile Web
• Your site may not look bad
• Mobile may not be right for you

56. #2 Mobile Alerts
• Push content via text messages
• Mozes
– http://www.mozes.com
• Broadtexter
– http://www.broadtexter.com

57. #3 Mobile Style Sheets
• Mobile CSS (Cascading Style Sheet) for
handhelds

58. #4 Transcoded Websites
• Technology which reformats for display on
mobile devices
• Search engines produce transcoded versions
of sites in results lists
• Skweezer
– http://www.skweezer.com
• Mowser
– http://mowser.com

59. #5 Mobile-Only Websites
• Mobile Websites from RSS feeds
– Winksite
• http://winksite.com

60. #5 Mobile-Only Websites
• Mobile Website Development Tools
– Zinadoo
• http://zinadoo.com
– dotMobi
• http://site.mobi

61. #5 Mobile-Only Websites
• Mobile Development Services
– Boopsie: http://www.boopsie2.com

62. Tips for designing a mobile Website

63. #6 Build an iPhone or Android App
• App Development Tools
– AppMaker: http://www.appmakr.com
– Building Mobile Library Apps: http://www.neal-
schuman.com/bmla

64. #7 QR Codes
• QR Code Generators
– http://qrcode.kaywa.com
– http://delivr.com/qr-code-generator
• QR Code Readers
– BeeTagg
– i-nigma
– NeoReader

65. #8 Location-Based Social Networks
• Foursquare
– http://www.foursquare.com
• Facebook Places
– http://www.facebook.com/places

66. #9 SMS Reference Services
• LibraryH3lp
– http://libraryh3lp.com
• Text-a-Librarian
– http://www.textalibrarian.com
• Google Voice
– http://www.google.com/voice

67. #10 Augmented Reality
• Layar
– http://www.layar.com
• Google Goggles
– http://www.google.com/mobile/goggles
• AcrossAir
– http://www.acrossair.com

68. Mobile Resources

69. Forums
• EverythingWM (Windows Mobile)
– http://www.everythingwm.com
• iLounge Forum
– http://forums.ilounge.com
• Everything Android
– http://www.everythingandroid.org
• Nokia Users Forum
– http://www.nokiausers.net/forum/forum.php

70. Blogs
• MobileCrunch
– http://mobilecrunch.com
• Engadget Mobile
– http://www.engadgetmobile.com
• Gizmodo
– http://gizmodo.com
• Handheld Librarian
– http://handheldlib.blogspot.com
• MSearchGroove
– http://www.msearchgroove.com

71. Articles & Reports
• Text Message Reference: Is it
Effective?
– http://tinyurl.com/ycjdtvg
• On the Move with the Mobile Web:
Libraries and Mobile Technologies
– http://eprints.rclis.org/15024

72. Books
http://www.neal-schuman.com/techset-11-to-20

73. Mobile Device Emulators
• iPhone and iPad
– http://iphone-emulator.org
• Android
– http://developer.android.com/sdk/index.html
• Blackberry
– https://bdsc.webapps.blackberry.com/html5/download
• Symbian (Nokia)
– http://tinyurl.com/33rxvl5
• Opera
– http://tinyurl.com/29mdnfc

74. Re-Heat this Prez
http://www.slideshare.net/ellyssa
Ellyssa Kroski
http://www.ellyssakroski.com