3. BACKGROUND DETAILS
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First published March 1952
It started as a music newspaper, and gradually moved toward a magazine format
during the 1980s and 90s
In the 1970s it became the best-selling British music newspaper.
An online version of NME, NME.com, was launched in 1996. It is now the world's
biggest standalone music site, with over 7 million users per month. As of 16 August
2012.

5. NME in march 1995

6. NME TODAY
• Issued weekly.
• Costs £2.40 per issue.
• Consists of approximately 70 A4 pages,
produced on glossy, full colour paper.
• Follows a standard magazine layout,
combining full colour images with bite-size
snippets of text on some pages and full colour
articles that combine image and text on
others.
• NME has it’s own website.

7. INSIDE NME…
Full image
page would
be attention
grabbing as
the image is
recognisable
to the target
audience.
The colours
reflect those
on the right
hand page.
The smaller images will make people want to read
on inside the magazine and the images include a
large amount of iconography. The text is not in large
amounts and therefore it is easier to read and looks
more appealing to the target audience.

8. TARGET AUDIENCE
MALE
FEMALE
MEDIAN AGE
STUDENT
ABC 1
CIRCULATION
READERSHIP
66%
34%
23
35 %
61%
23, 924
289 000
Images
The typical reader of nme is a male of around 23.

9. Images

11. Style
• NME features a lot of iconography associated
with indie rock and the scene that surrounds
it, e.g. guitars, beer
• The magazine is visual, image-heavy.
• The magazine features a lot of uppercase text
in a distressed font.
• Red and black feature most strongly, along
with primary colours like yellow and blue,
creating at times a vampiric feel and certainly
suggesting a male readership.