1. Case Study: Gears of War 3
Target Audience:
•Primarily males but not exclusively.
•Gaming fans (specifically Xbox 360 fans)
•People who are of the ages 18 and above
who play games
•A wide range of social classes as anyone
who has an Xbox 360 can play the game,
you also don’t need Xbox live to play the
main story even though this means you
can’t go online on the game.
•Also appeals to people of different races

2. Scheduling and Format
Gear of War is a third person
shooter which progresses into
further levels with a following
storyline
gears of war 3 chapters list--act 3:
There are 5 act in gears of war 3 and about Chapter 15 - Unbreakable
31chapters. Following is a complete list of gears Chapter 16 - Rescue
of war 3 chapters in each act: Chapter 17 - Breakneck Run
gears of war 3 chapters list--act 1: Chapter 18 - Ghost Town
Chapter 1 - Troubled Past Chapter 19 - Brothers to the End
Chapter 2 - Anchored gears of war 3 chapters list--act 4:
Chapter 3 - Abandon Ship Chapter 20 - Ashes to Ashes
Chapter 4 - Homecoming Chapter 21 - Crater
Chapter 5 - Helping Hand Chapter 22 - Hang 'em High
Chapter 6 - MVP Chapter 23 - Batten Down the Hatches
Chapter 7 - Hanging by a Thread Chapter 24 - Bon Voyage
gears of war 3 chapters list--act 2: Chapter 25 - Watery Grave
Chapter 8 - Shipwreck gears of war 3 chapters list--act 5:
Chapter 9 - House of Sand Chapter 26 - Home Away From Home
Chapter 10 - Forced Entry Chapter 27 - Blackout
Chapter 11 - Trench Run Chapter 28 - Shattered Paradise
Chapter 12 - Hijack Chapter 29 - Crossfire
Chapter 13 - Airborne Chapter 30 - Ascension
Chapter 14 - Touchdown Chapter 31, Reckoning

3. Narrative Elements
•The story in Gears of War 3 goes in acts, there are 5 acts and in between the acts
there are chapters. As the game progresses you learn more and more about the
characters and their past and this gets you more and more drawn in to each individual
character.
•The death of Dom is a crucial turning point in the game as this causes to focus on the
revenge of Doms death and this leads to the end of the story.
•The death of Marcus’s father is also a large part of the game and its storyline. This is
right at the end of the game and leaves the player to feel slightly emotional as the
outcome of the story is a positive thing, however the things that Marcus has been
through make the player feel slightly upset.
•For certain characters in the game there are storylines which are embedded into the
main story. For example the character Cole was previously an American football player
who was worshipped by his fans. During the game he has flashbacks of playing and
when he goes to one of the towns there is a large amount of his fans living there who all
praise him for what he’s doing.
•One of the female characters in the game is Anya, she previously helped Marcus in
guiding him through the story but in Gears of War 3 she actually becomes one of the
soldiers. Her father is also the one who has the cure for the disease which is spreading.

4. Editing
In between missions in the campaign there are cut scenes, these are the parts of the
game which tell the story in detail. These are also the parts that show the crucial
moments in the game. For example when Dom dies there is a long cut scene which
shows him sacrificing himself to save his friends. When he drives the tanker into the
building it blows up and the characters jump away from the explosion, this goes from
being normal pace to slow motion as this makes the scene effective and emotional.
Another part where editing is highly present is when the storyline focuses on Cole and
he has short flashbacks of when he played American football, when this happens the
screen glows slightly and then it jumps into the flashback, then when it comes out of
the flashback it glows again before coming to the present time.
Camera
Gears of War is a third person shooter. Therefore throughout the full game you play
as one of the characters, but instead of the common first person shooter genre where
the player can only see the characters weapon, in Gears of War the player can see
the full characters body. This gives it a sense of type of film at times which appeals to
a lot of people.

5. Sound element
•The music and noises throughout the game are quite iconic as they are very noticeable
for being in this game. For example the noises that some of the enemies make are quite
disturbing and loud, when these occur the player knows that something is going to happen
and this causes the player to feel nervous and possibly excited, this is one of the subtle
but obvious parts of the game which make it so special and enjoyable for it’s huge fan
base.
•When the player finished a certain target in the game a subtle metallic sound is heard,
this tells the player that no more enemies will attack you at this point and creates a feeling
of accomplishment for the player, sometimes this can be crucial at calming the gamer
down from an intense mission.
•The soundtrack for the trailer is a slow and emotional song, this is playing as we see
some of the characters in the game fighting for their life. This really draws people in and
straight away gives a feel of an emotional attachment towards the characters in the game.
•When Dom dies in the game the song Mad World slowly comes in as the sound of the
game gets slightly quieter. This was the soundtrack for the first Gears of War game and
this brings back the memories of playing as these characters in the previous games. This
gives a sense of relationship between the player and the characters and therefore gives
an emotional feeling towards the player as Dom dies.

6. Mise en scene
Setting - In Gears of War 3 there is a variety of settings in the large amount of levels thats
there is. The settings throughout usually consist of broken down buildings and streets which are
full of rusted car frames. However there are also levels on a boat, a large mansion type
building, a dessert surrounding and a futuristic type building where the end of the story takes
place.
Weapons - The characters in Gears of War are all members of the COG, each member of the
COG have a weapon called a chainsaw lancer. This is a machine gun that has a chainsaw
attached to the end of it and it is also the standard machine gun for the COG. Another machine
gun which the COG use is called the retro lancer, this is a machine gun with a large dagger on
the end. The standard shotgun for both the COG and the enemies The Locust is the gnasher
shotgun. In Gears of War 3 especially there is a new shotgun called the sawn off which both
sides use. There are three different types of pistols in this game. These are the snub pistol,
boltok pistol and the gorgon pistol. Other guns that appear throughout the game regularly are
things such as the scorcher, digger launcher, boomshot, torque bow, longshot and more. There
are other things used such as a cleaver, and different types of grenades. All of this weaponry in
the game gives a very different experience compared to other shooter games and this makes it
entertaining and unique.
Armour - The armour is one of the most noticeable things in Gears of War 3. This is because it
is unusual when compared to other game characters armour as it is very bulky and masculine
which gives the player a feeling of power and strength.
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7. Verbal elements
The voice acting in Gears of War 3 is very well known by a lot of game fans. Voice
actors such as John DiMaggio, Carlos Ferro Lester Speight and Fred Tatasciore play
characters in the game and as these are well respected voice actors they play a large
part in making Gear of War such an appealing game to many fans.
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