Addressing audience

1. By Elliot Hogan Keogh

2. In order to attract our audience, we used the same
techniques that the professional distribution would
create:
 a poster for P&A
 a film website
 a Facebook page
 a Twitter feed
All these platforms are linked, creating a synergistic
whole

3. The key visual code here is the haunting stare of the victim who we named
Celine. Thriller film audiences would respond to this eye-catching image with its
direct address and engagement with the audience. The image exemplifies the
film title An Eye for Danger visually due to the main focus on the close up shot
of an eye – specifically the eye of our victim – Celine. It shows the genre of the
film which is thriller but also what the audience can expect from the film itself.
The lines of red going across the face of our victim suggests violence and
indicates danger and blood further enhancing what to expect in this thriller film.
The eye colour has been enhanced in Photoshop to ensure that synergy is
created between the product itself and the supplementary products that go with
it.

4. We made a film website with the visual code of the knife running over the top of the
girl. This is a key image in our film and advocates viciousness. As said this was an
image taken from our film and shows the use of the opacity tool to create this effect
that connotes danger and violence. On our website we have the name of the film and
the director all in the same font as that of the poster to maintain consistency and
create a recognizable image with coincides with the process of making the products
synergistic. On the webpage there are links to other forms of social media to increase
interactivity – with some of these being Twitter and Facebook. Most websites also have
more tabs on a website which link to different aspects of the product – such as news
and photo galleries. Audiences can discover lots of different aspects that are unseen
and make it a fun and interesting website for fans to view. This can include never
before seen images and competitions.

5. We set up a twitter feed for our film and this is the best way to interact with our
audience and it allows them to give us feedback. It also allows us to interact
directly with our audience if they have any questions and we can keep them up
to date with everything that happens, including release date and competitions
etc. The main purpose of a Twitter feed however, is to create hype amongst
people interested in our thriller film opening. On twitter we can launch
competitions and use hash tags so that audiences can tweet about the film using
these hashtags providing us with technically a mode of free promotion and the
hashtags if used enough can trend, and the more people that see them, the
more hype we get associating with the film.

6. We set up a Facebook page for our film and this is the best way to interact
with our audience and it allows them to give us feedback. It also allows us to
interact directly with our audience if they have any questions and we can
keep them up to date with everything that happens, including release date
and competitions etc. Facebook also allows us to post comments regularly
and allows us to embed our video on the main page in order for the audience
to be able to find the embedded video or a link to YouTube quickly and
hassle free. Facebook is a great way to also get feedback from our audience
as they an comment and like our pictures which makes it extremely
interactive as we can reply to them and ask for further feedback.

7. We gained audience feedback by distributing our video on YouTube.
YouTube allowed us to immediately gain feedback from our thriller film
opening due to the comments section and the ‘like’ button that people
could press if they enjoyed our video. This gave people the opportunity to
praise or criticise our video and allowed us to see how we could do better,
allowing us to appeal to our target consumers. YouTube also allowed us to
upload our video in the highest definition 1080p which makes our product
look amazing.

8.  I looked at ‘Tortoise in Love’
– see trailer here
 See the website here
 Like ‘An Eye for Danger’
‘Tortoise in Love’ used
Facebook as its main
advertising and promotion
method as it was a low
budget film that was
incredibly small but gained
recognition by a radio
station.
 An Eye for Danger my thriller
film opening uses similar
techniques as Tortoise in
Love.
The website offers a trailer, production
information and a gallery of stills – similar
to what I have done with ‘An Eye for
Danger’. I also found a twitter and Facebook
page linked to the website as well, which An
Eye for Danger also does as well. It seems
obvious why I looked Tortoise in Love,
purely because it gave An Eye for Danger a
similar small film ways to promote and
advertise.