1. ‘WHAT
MAKES
SOCIAL
MEDIA’
Eleanor Summerfield
Jay Telford
Lizzi Willis
Matt Reid

2. • Its hard to pin point the actual definition of
social media
• It can mean many things, so it can be hard to
know where to draw the line
• Its mainly used using web based technology
• Social media could be seen as the interaction and
communication between users
• Another possible definition could involve the
concept of a more complex medium in
comparison to traditional media where it only
delivers content
• It is generally found within use of the internet
SO,
WHAT IS
SOCIAL
MEDIA?

3. SOCIAL NETWORKING
The obvious uses, FACEBOOK, MYSPACE,
BEBO
BLOGGING
Blogger, Type Pad
MICROBLOGGING
Twitter
WIKIS
Wetpaint, Wikia, Wikipedia
CHAT ROOMS
Chat Roulette
EXAMPLES
OF SOCIAL
MEDIA

4. The Internet
• The internet has recently become prone in
everyday life and is a main source of social media
• Being accessible to the majority of people and
available from different forms of technology
users now have a direct, simplistic way of
communicating with each other
• It enables users to interact with media and other
users through the development of different social
media, such as:
• Blogging
• Social networking sites
• It is a flexible medium which enables users to
express themselves however they wish
• As society is becoming increasingly impatient the
instant availability of social information, on sites
such as Twitter, creates instant popularity within
social media
HOW
HAS
MEDIA
BECOME
SOCIAL

5. • “Social Graph”
• Twitter
• LinkedIn
• Semantic Web
• Wiki
• Widget
• KickApps
• Tumblr
• Enterprise 2.0
• Social Media Optimization
• Data
• Social Media Monitoring
• User-Generated Content
• Web 2.0
• Social Networks
• “Blogosphere”
• Viral Marketing
• Access
• Social Media Press Release
• Vlogging
• Micro-Blogging
• Transparency and Authenticity
• Collaborate
• Interaction
• Distribution
25
BUZZ
WORDS

6. • The terms been used since 2003
• Its not actually a new world wide web.
• It’s a term about how the web should be used
differently
• Gives users the choice to interact with one another in
a social media way.
• The evolution of Web 1.0
• A more interactive web (Social media)
WEB
2.0

7. GRAPH SHOWING TOP
20 COUNTRIES FOR
INTERNET USERS
• As you can see millions use it all over
the world
• Social media allows these people to
interact with one another.
• 35.6% of internet users are Asian
• With average of 389 million of internet
surfers each month, Asia is the largest
internet crowd among other world
regions
• In Africa, 3 out of 100 surf the Internet
• In Asia, 10 out of 100 surf the Internet
• In Europe, 38 out of 100 surf the
Internet
• In Middle East, 10 out of 100 surf the
Internet
• In North America, 70 out of 100 surf
the Internet
• In Latin America, 16 out of 100 surf the
Internet
• In Australia, 53 out of 100 surf the
Internet

8. • Television is not directly sociable yet
content on a screen can enable viewers to
feel an interaction. As a viewer following a
television show can allow viewers to feel
like they are an external character.
Obviously this depends on the program,
some channels can offer different media
content to watch. Some television
channels major selling point is interaction,
especially with television sales
programmes. So all in all, depending on
the content very much depends on the
interaction between programs.
• Radio offers a more direct sociable aspect
than television. It’s the presenter or DJ’s
job to keep listeners engaged to their
show. You often find that the presenter
speaks to the majority rather than a
minority.
• Adverts between television and radio also
have a interaction for viewers and
listeners.
ARE
TELEVISION
AND RADIO NOT
SOCIABLE