GCSE Media Studies, Action Adventure, SOW, Yr 11, OCR

2. How can audiences be broken
down?
AUDIENCE

3. Who are action-adventure films
usually aimed at?
• What makes you think this?

4. UK cinema - Audience by age and gender
Age
%
7-14
15-24
25-34
35-44
45-54
55+
overall
male
10
15
10
9
4
3
51
female
9
13
7
9
6
5
49
overall
19
29
17
18
10
9
100
Information from www.cinemauk.org.uk

5. Activity
• Watch the following clips taken from a range of
action-adventure films.
• See if you can identify the target audience –
gender, age, interests?
• Support your answer with specific examples.

6. Reviewing Answers
• What did you find out?
• Who do you think is the main target audience
for action-adventure films?
• Do they fall into the 29% of cinema goers
between the ages of 15–24?

7. Going Against the Grain
• Watch the next clip.
• Do you think the target audience for this film is
someone other than men?
• What about the film’s secondary audience?

8. Homework
• Write a presentation outlining your film idea.
• You must cover the following points - so use them as
subheadings to structure your presentation:
– Narrative – What is the film going to be about?
– Iconography – How will we know it is an action-adventure film?
– Characters – What type will you use? Which celebrities will star
in it?
– Setting – How will this connote action?
– USP – What is your unique selling point?
– Audience – Who is the target audience?