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To discuss and identify how age
is represented in the media
• Quickly discuss and list how the following are
represented in the media:
– Teenagers
– Old people
– Middle aged people (45 – 55)
Age
After gender and ethnicity,
age is the most obvious
category under which we
stereotype people, and there
are a whole range of
judgements which go along
with our categorisation.
We quickly deem other people too
old, or too young.
We criticise mature women
for going about as mutton
dressed as lamb
We criticise young
girls for tarting
themselves up as jail
bait
Film stars who start to
show signs of aging in
their forties are swooped
on with cries of horror by
gossip columnists ("Movie
star gets wrinkles... and
her tits start to sag"
shocker!!)
What are the representations?

How are they constructed? Why are they constructed?
Dominant representation of young
people
•
•
•
•
•
•

Yobbish/anti-social behaviour
Chavvy
Gang culture
Disrespect
Drink and drugs
Teen pregnancies

• Which media texts perpetuate this image?
Eastenders: Martin Fowler
•
•
•
•
•
•

First character to be born in the programme.
Stereotypical youth from many news stories.
Anti-social behaviour with gangs
Teenage, unmarried father
Prison sentence for manslaughter
Continued criminal behaviour upon release
Moral panics!
Theorist - Stanley Cohen (1972)
• Studied youth groups in 1960s.
• A moral panic occurs when society sees itself
threatened by the values and activities of a
group who are stigmatised as deviant and
seen as threatening to mainstream society’s
values, ideologies and /or way of life.
• Mods & Rockers (1960s), football hooligans,
muggers, vandals, mobile-phone snatchers...
Working class males
• Represented as yobs.
• Stuart Hall (1978) argues that the negative
representation of young people is deliberate
as it justifies social control by authority figures
such as the police and government. The media
has a key role in this ‘social production’ of
news.
Jamie Bulger
(2000 – 2003)
No evidence was presented
that either boy had watched
‘Child’s Play 3’. The judge
made the connection and this
was picked up by the tabloid
press. It led to a change in
the law so the BBFC now has
to take into account ‘the
influence’ of videos as well as
their content.
From media text to legislation
1. Occurrence of deviant act or social
phenomenon.
2. Act or problem widely reported in media:
news outlets; internet chat rooms; fictional
narratives; video games…
3. Call for government control either from
legislation/policy initiatives or the more
vigilant operation of already existing social
controls.
e.g.:
How has Catherine Tate
represented ‘Nan’?
Is she stereotypical?
Why? Why not?
Look at her iconography.
What genre of programme
does she exist in?
How does this affect her
representation?
Pensioners
Does gender make a difference?
AS Lesson 5 -  age
Film vs TV

Why do you think there are more opportunities for
older women in fictional TV than film?
Stereotypes
• Poor
• Fussy
• Senile
• Infirm
• Interfering
• Victims
• Dependent
• Kind
• Generous
• Happy
• Engaging in stereotypical pastimes
Sitcom
• Humorous idiosyncrasies:
– Forgetfulness
– Senility
– Grumpiness
– Saying the wrong thing

• Does this reinforce the stereotype?

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AS Lesson 5 - age

  • 1. To discuss and identify how age is represented in the media
  • 2. • Quickly discuss and list how the following are represented in the media: – Teenagers – Old people – Middle aged people (45 – 55)
  • 3. Age
  • 4. After gender and ethnicity, age is the most obvious category under which we stereotype people, and there are a whole range of judgements which go along with our categorisation.
  • 5. We quickly deem other people too old, or too young.
  • 6. We criticise mature women for going about as mutton dressed as lamb
  • 7. We criticise young girls for tarting themselves up as jail bait
  • 8. Film stars who start to show signs of aging in their forties are swooped on with cries of horror by gossip columnists ("Movie star gets wrinkles... and her tits start to sag" shocker!!)
  • 9. What are the representations? How are they constructed? Why are they constructed?
  • 10. Dominant representation of young people • • • • • • Yobbish/anti-social behaviour Chavvy Gang culture Disrespect Drink and drugs Teen pregnancies • Which media texts perpetuate this image?
  • 11. Eastenders: Martin Fowler • • • • • • First character to be born in the programme. Stereotypical youth from many news stories. Anti-social behaviour with gangs Teenage, unmarried father Prison sentence for manslaughter Continued criminal behaviour upon release
  • 13. Theorist - Stanley Cohen (1972) • Studied youth groups in 1960s. • A moral panic occurs when society sees itself threatened by the values and activities of a group who are stigmatised as deviant and seen as threatening to mainstream society’s values, ideologies and /or way of life. • Mods & Rockers (1960s), football hooligans, muggers, vandals, mobile-phone snatchers...
  • 14. Working class males • Represented as yobs. • Stuart Hall (1978) argues that the negative representation of young people is deliberate as it justifies social control by authority figures such as the police and government. The media has a key role in this ‘social production’ of news.
  • 15. Jamie Bulger (2000 – 2003) No evidence was presented that either boy had watched ‘Child’s Play 3’. The judge made the connection and this was picked up by the tabloid press. It led to a change in the law so the BBFC now has to take into account ‘the influence’ of videos as well as their content.
  • 16. From media text to legislation 1. Occurrence of deviant act or social phenomenon. 2. Act or problem widely reported in media: news outlets; internet chat rooms; fictional narratives; video games… 3. Call for government control either from legislation/policy initiatives or the more vigilant operation of already existing social controls. e.g.:
  • 17. How has Catherine Tate represented ‘Nan’? Is she stereotypical? Why? Why not? Look at her iconography. What genre of programme does she exist in? How does this affect her representation?
  • 19. Does gender make a difference?
  • 21. Film vs TV Why do you think there are more opportunities for older women in fictional TV than film?
  • 22. Stereotypes • Poor • Fussy • Senile • Infirm • Interfering • Victims • Dependent • Kind • Generous • Happy • Engaging in stereotypical pastimes
  • 23. Sitcom • Humorous idiosyncrasies: – Forgetfulness – Senility – Grumpiness – Saying the wrong thing • Does this reinforce the stereotype?