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Online Marketing Company
        Find out more about Ajax Union: www.ajaxunion.com

         Follow Us On Twitter:
        twitter.com/ajaxunion
          Like On Facebook:
    www.facebook.com/ajaxunion
          Connect On Linkedin:
www.linkedin.com/companies/ajax-union
           Call Ajax Union:
           800-594-0444
Joe Apfelbaum – Internet Marketing Guru

                          Friend Joe on Facebook:
                      facebook.com/joeapfelbaum

                            Follow Joe on Twitter:
                              @joeapfelbaum

                        Connect With Joe on Linkedin:
                  http://www.linkedin.com/in/joeapfelbaum
Did You Know?

  •   Subject lines with 30 or fewer characters performed
      above average in opens, clicks, and click-to-
      opens. (Source: Adestra July 2012 Report)

  •   64% of people say they open an email because of the
      subject line. (Source: Chadwick Martin Bailey)

  •   14% of all opens and clicks on a mobile device
      occurred from 6 a.m. to 8 a.m. The second-biggest
      peak, at 12% share, occurred between 6 p.m. and 8
      p.m. (Source: TailoredMail 2012 Email Marketing
      Trends)
Did You Know?
    40% of B2B marketers rated the leads generated by
       email marketing (house list) as high quality.
Set Your Goals




       What Are YOUR
       Email Marketing
           Goals?
Email Marketing Seminar Overview


    •   Build Your List
    •   Optimize
    •   Send
    •   Measure
    •   Integrate
Build An Email List

•    Make sure your website has an opt-in registration to your join
    your email list
•   Ask for a co-sponsored email from an online content site
•   Get leads from lead directories and databases
•   Use sites like LinkedIn, JigSaw, Lead411 and other lead
    directories to find leads
•   Manage a template email that your sales team can use to send
    to contacts found in lead directories.
•   Should you buy a list?
Send Email To Segments
            The more thoroughly you can segment your lists and
      personalize your message, the better your response rates will be.
Email Marketing Seminar Overview


    •   Build
    •   Optimize Your Content
    •   Send
    •   Measure
    •   Integrate
Optimize Your Subject Line
To increase your chances of getting your email read:

• Include your company’s name in your subject line.
• Short, catchy subject lines (45 to 55 characters maximum).
• Include your email offer in the subject line (e.g. “Come to Ajax Union’s Seminar”;
• Help readers feel like they know you by keeping your subject line format
consistent.
• Send emails from the same person, so prospects recognize the sender’s name.
• Avoid spam filters by omitting punctuation or words in all caps.
Optimize Your Email Message

•   Keep a consistent voice
•   Make sure all links are correct
•   Always have someone proofread your email
•   Create an effective email layout
•   Spread out your emails –
    don’t harass your list!
Optimize Your Call To Action


• Eye-catching; first thing readers see
• Easy to understand
• Above-the-fold
• Link to the proper landing page
• Have a simple registration form
Dissecting an Email Message
Email Marketing Seminar Overview


    •   Build
    •   Optimize
    •   Send
    •   Measure
    •   Integrate
Choose an ESP
Five Things to Consider When Choosing an Email Service Provider.

• Make sure the provider’s application is intuitive and easy to use.
• Research ESP prices so you can accurately estimate your costs.
• Can you keep your send lists organized and maintained through your
account? Find out!
• Will they manage responses, remove opt-outs from future lists, and
provide tracking reports?
• What type of lead nurturing software do they offer so that you can manage
contacts as they move through your email marketing and into your sales
cycle?

    WE RECOMMEND:
Best Time To Send Your Email

  According to Mailchimp, subscribers are likely to open email
  after 12pm, and the most active hours are 2-5pm.
Best Day To Send Your Email
According to Mailchimp, most emails are sent between
Monday and Friday, with the highest volume on Tuesday and
Thursday. More subscribers open email, however, on
Wednesday and Thursday.
Email Marketing Seminar Overview


    •   Build
    •   Optimize
    •   Send
    •   Measure
    •   Integrate
Analyzing Your Results

 •     Open rates measure the number of recipients who opened your email.
 •     The clickthrough rate (CTR) measures the number of contacts that
       responded to your email by following your call-to-action or clicking
       on various links within your email.
 •     Your bounce rate measures the number of emails that did not make it
       into an inbox.
     •      A hard bounce is when the email address you are using does not
            exist;
     •      A soft bounce is when the receiving server is having technical
            difficulty delivering your email.



Beware of complaints and spam filters!
Analyze Reports




         Keep what works; ditch what does not!
Email Marketing Seminar Overview


    •   Build
    •   Optimize
    •   Send
    •   Measure
    •   Integrate
Integrate Marketing Strategies

Email Marketing is only a slice of the pie… use these other marketing
strategies in conjunction with email for faster, more effective results!


•   Social Media
•   SEO
•   Blogging
•   Online PR
•   Google AdWords
•   Video Marketing
•   Much, Much More!
Seminar Recap


   •   Build and segment your contact list for
       better results
   •   Craft strategic content and offers that
       increase your response rates
   •   Choose the right email service provider
   •   Measure your email marketing success
   •   Leverage your email content across multiple
       marketing channels


   Questions/Comments/Concerns?
SPECIAL BONUS!
Email Marketing WEBINAR

Join Joe Apfelbaum for a free, follow-up webinar on Email Marketing!



                            WHEN: Wednesday 1/30, 12 p.m. - 12:30 p.m. EST

                            HOW: Register for this complimentary webinar
                            through the email you receive directly after tonight’s
                            seminar! (Or visit ajaxunion.com/webinar)

                            WHY: It’ll give you the chance to hone in on those
                            email marketing strategies and take a closer look at
                            business optimization techniques!




    To register, please visit www.ajaxunion.com/webinar
RankZen Tool

 Ajax Union Has Developed A Keyword Tracking Tool

           Check it out FREE: www.RankZen.com
 RankZen will:
 • Help you identify which keywords you should be tracking
 • Allow you to track and save your domain
 • Report to you what position your URL is holding
 • Highlight your organic competitors, and much more!
Thank you!
   Find out more about Ajax Union: www.ajaxunion.com


 What Strategies
     Are You
Going to Impliment
    TODAY?

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Email marketing seminar 1.29

  • 1. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
  • 2. Joe Apfelbaum – Internet Marketing Guru Friend Joe on Facebook: facebook.com/joeapfelbaum Follow Joe on Twitter: @joeapfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/joeapfelbaum
  • 3. Did You Know? • Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to- opens. (Source: Adestra July 2012 Report) • 64% of people say they open an email because of the subject line. (Source: Chadwick Martin Bailey) • 14% of all opens and clicks on a mobile device occurred from 6 a.m. to 8 a.m. The second-biggest peak, at 12% share, occurred between 6 p.m. and 8 p.m. (Source: TailoredMail 2012 Email Marketing Trends)
  • 4. Did You Know? 40% of B2B marketers rated the leads generated by email marketing (house list) as high quality.
  • 5. Set Your Goals What Are YOUR Email Marketing Goals?
  • 6. Email Marketing Seminar Overview • Build Your List • Optimize • Send • Measure • Integrate
  • 7. Build An Email List • Make sure your website has an opt-in registration to your join your email list • Ask for a co-sponsored email from an online content site • Get leads from lead directories and databases • Use sites like LinkedIn, JigSaw, Lead411 and other lead directories to find leads • Manage a template email that your sales team can use to send to contacts found in lead directories. • Should you buy a list?
  • 8. Send Email To Segments The more thoroughly you can segment your lists and personalize your message, the better your response rates will be.
  • 9. Email Marketing Seminar Overview • Build • Optimize Your Content • Send • Measure • Integrate
  • 10. Optimize Your Subject Line To increase your chances of getting your email read: • Include your company’s name in your subject line. • Short, catchy subject lines (45 to 55 characters maximum). • Include your email offer in the subject line (e.g. “Come to Ajax Union’s Seminar”; • Help readers feel like they know you by keeping your subject line format consistent. • Send emails from the same person, so prospects recognize the sender’s name. • Avoid spam filters by omitting punctuation or words in all caps.
  • 11. Optimize Your Email Message • Keep a consistent voice • Make sure all links are correct • Always have someone proofread your email • Create an effective email layout • Spread out your emails – don’t harass your list!
  • 12. Optimize Your Call To Action • Eye-catching; first thing readers see • Easy to understand • Above-the-fold • Link to the proper landing page • Have a simple registration form
  • 14. Email Marketing Seminar Overview • Build • Optimize • Send • Measure • Integrate
  • 15. Choose an ESP Five Things to Consider When Choosing an Email Service Provider. • Make sure the provider’s application is intuitive and easy to use. • Research ESP prices so you can accurately estimate your costs. • Can you keep your send lists organized and maintained through your account? Find out! • Will they manage responses, remove opt-outs from future lists, and provide tracking reports? • What type of lead nurturing software do they offer so that you can manage contacts as they move through your email marketing and into your sales cycle? WE RECOMMEND:
  • 16. Best Time To Send Your Email According to Mailchimp, subscribers are likely to open email after 12pm, and the most active hours are 2-5pm.
  • 17. Best Day To Send Your Email According to Mailchimp, most emails are sent between Monday and Friday, with the highest volume on Tuesday and Thursday. More subscribers open email, however, on Wednesday and Thursday.
  • 18. Email Marketing Seminar Overview • Build • Optimize • Send • Measure • Integrate
  • 19. Analyzing Your Results • Open rates measure the number of recipients who opened your email. • The clickthrough rate (CTR) measures the number of contacts that responded to your email by following your call-to-action or clicking on various links within your email. • Your bounce rate measures the number of emails that did not make it into an inbox. • A hard bounce is when the email address you are using does not exist; • A soft bounce is when the receiving server is having technical difficulty delivering your email. Beware of complaints and spam filters!
  • 20. Analyze Reports Keep what works; ditch what does not!
  • 21. Email Marketing Seminar Overview • Build • Optimize • Send • Measure • Integrate
  • 22. Integrate Marketing Strategies Email Marketing is only a slice of the pie… use these other marketing strategies in conjunction with email for faster, more effective results! • Social Media • SEO • Blogging • Online PR • Google AdWords • Video Marketing • Much, Much More!
  • 23. Seminar Recap • Build and segment your contact list for better results • Craft strategic content and offers that increase your response rates • Choose the right email service provider • Measure your email marketing success • Leverage your email content across multiple marketing channels Questions/Comments/Concerns?
  • 25. Email Marketing WEBINAR Join Joe Apfelbaum for a free, follow-up webinar on Email Marketing! WHEN: Wednesday 1/30, 12 p.m. - 12:30 p.m. EST HOW: Register for this complimentary webinar through the email you receive directly after tonight’s seminar! (Or visit ajaxunion.com/webinar) WHY: It’ll give you the chance to hone in on those email marketing strategies and take a closer look at business optimization techniques! To register, please visit www.ajaxunion.com/webinar
  • 26. RankZen Tool Ajax Union Has Developed A Keyword Tracking Tool Check it out FREE: www.RankZen.com RankZen will: • Help you identify which keywords you should be tracking • Allow you to track and save your domain • Report to you what position your URL is holding • Highlight your organic competitors, and much more!
  • 27. Thank you! Find out more about Ajax Union: www.ajaxunion.com What Strategies Are You Going to Impliment TODAY?