More than Just Lines on a Map: Best Practices for U.S Bike Routes
Email marketing seminar 1.29
1. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444
2. Joe Apfelbaum – Internet Marketing Guru
Friend Joe on Facebook:
facebook.com/joeapfelbaum
Follow Joe on Twitter:
@joeapfelbaum
Connect With Joe on Linkedin:
http://www.linkedin.com/in/joeapfelbaum
3. Did You Know?
• Subject lines with 30 or fewer characters performed
above average in opens, clicks, and click-to-
opens. (Source: Adestra July 2012 Report)
• 64% of people say they open an email because of the
subject line. (Source: Chadwick Martin Bailey)
• 14% of all opens and clicks on a mobile device
occurred from 6 a.m. to 8 a.m. The second-biggest
peak, at 12% share, occurred between 6 p.m. and 8
p.m. (Source: TailoredMail 2012 Email Marketing
Trends)
4. Did You Know?
40% of B2B marketers rated the leads generated by
email marketing (house list) as high quality.
7. Build An Email List
• Make sure your website has an opt-in registration to your join
your email list
• Ask for a co-sponsored email from an online content site
• Get leads from lead directories and databases
• Use sites like LinkedIn, JigSaw, Lead411 and other lead
directories to find leads
• Manage a template email that your sales team can use to send
to contacts found in lead directories.
• Should you buy a list?
8. Send Email To Segments
The more thoroughly you can segment your lists and
personalize your message, the better your response rates will be.
10. Optimize Your Subject Line
To increase your chances of getting your email read:
• Include your company’s name in your subject line.
• Short, catchy subject lines (45 to 55 characters maximum).
• Include your email offer in the subject line (e.g. “Come to Ajax Union’s Seminar”;
• Help readers feel like they know you by keeping your subject line format
consistent.
• Send emails from the same person, so prospects recognize the sender’s name.
• Avoid spam filters by omitting punctuation or words in all caps.
11. Optimize Your Email Message
• Keep a consistent voice
• Make sure all links are correct
• Always have someone proofread your email
• Create an effective email layout
• Spread out your emails –
don’t harass your list!
12. Optimize Your Call To Action
• Eye-catching; first thing readers see
• Easy to understand
• Above-the-fold
• Link to the proper landing page
• Have a simple registration form
15. Choose an ESP
Five Things to Consider When Choosing an Email Service Provider.
• Make sure the provider’s application is intuitive and easy to use.
• Research ESP prices so you can accurately estimate your costs.
• Can you keep your send lists organized and maintained through your
account? Find out!
• Will they manage responses, remove opt-outs from future lists, and
provide tracking reports?
• What type of lead nurturing software do they offer so that you can manage
contacts as they move through your email marketing and into your sales
cycle?
WE RECOMMEND:
16. Best Time To Send Your Email
According to Mailchimp, subscribers are likely to open email
after 12pm, and the most active hours are 2-5pm.
17. Best Day To Send Your Email
According to Mailchimp, most emails are sent between
Monday and Friday, with the highest volume on Tuesday and
Thursday. More subscribers open email, however, on
Wednesday and Thursday.
19. Analyzing Your Results
• Open rates measure the number of recipients who opened your email.
• The clickthrough rate (CTR) measures the number of contacts that
responded to your email by following your call-to-action or clicking
on various links within your email.
• Your bounce rate measures the number of emails that did not make it
into an inbox.
• A hard bounce is when the email address you are using does not
exist;
• A soft bounce is when the receiving server is having technical
difficulty delivering your email.
Beware of complaints and spam filters!
22. Integrate Marketing Strategies
Email Marketing is only a slice of the pie… use these other marketing
strategies in conjunction with email for faster, more effective results!
• Social Media
• SEO
• Blogging
• Online PR
• Google AdWords
• Video Marketing
• Much, Much More!
23. Seminar Recap
• Build and segment your contact list for
better results
• Craft strategic content and offers that
increase your response rates
• Choose the right email service provider
• Measure your email marketing success
• Leverage your email content across multiple
marketing channels
Questions/Comments/Concerns?
25. Email Marketing WEBINAR
Join Joe Apfelbaum for a free, follow-up webinar on Email Marketing!
WHEN: Wednesday 1/30, 12 p.m. - 12:30 p.m. EST
HOW: Register for this complimentary webinar
through the email you receive directly after tonight’s
seminar! (Or visit ajaxunion.com/webinar)
WHY: It’ll give you the chance to hone in on those
email marketing strategies and take a closer look at
business optimization techniques!
To register, please visit www.ajaxunion.com/webinar
26. RankZen Tool
Ajax Union Has Developed A Keyword Tracking Tool
Check it out FREE: www.RankZen.com
RankZen will:
• Help you identify which keywords you should be tracking
• Allow you to track and save your domain
• Report to you what position your URL is holding
• Highlight your organic competitors, and much more!
27. Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies
Are You
Going to Impliment
TODAY?