1. Codes and Conventions of
Opening Sequences
By Ella Kenny 12k

2. The Codes and conventions
The purpose of an opening
sequence title sequence is to
establish the mood and visual
character of a film and
introduce the viewer to all or
some of these elements:
•Characters
•Locations
•Narrative/Plot
•Themes
•Visual
•Genre

3. Juno (2007)
Juno is a 2007 low budget
comedy-drama film
following a 16 year old who
faces an unplanned
pregnancy.
It opens with Ta
tracking shot that
follows Junos
movement at a
We are presented with the production
walking pace
company at the very beginning.
The opening sequence took 7- 8 months to
create, its an animated and took inspiration from
1970s vintage punk rock posters. They wanted
the opening sequence to be edgy and have
texture

4. Analysis on Juno
Throughout the rest of the sequence we see Juno walking and different angles showing her and
other titles, the cast of the film and production companies. They are all in the same, sketched
looking font, emphasizing her weird personality.
900 Hand cut images were
composited on the
background to create the
title sequence
As Juno walks behind a tree during the tracking shot, the
setting on the other side of the tree is the same place but it
now looks like it’s been drawn, as if Juno is walking in a
cartoon world. This emphasizes her feelings and how separate
she is from other teenagers and also shows her laid back
attitude. The tracking shot stops on the ‘fox searchlight’
writing, as Juno walks out of shot. The font type also looks
hand drawn adding to the cartoon effect of the sequence.

5. Analysis on Juno
A main convention is for the
In the first few seconds we
audience to relate the title to the
learn Juno is going on a walk
film. In the opening to Juno it is quite
and it could connote the
childlike and similar to the comic
journey we embark with Juno
book theme; making links between
in the film
the main character Juno and the film
Juno is seen as a coming of age film.
The comic book esque theme could
also suggest the plot; that Juno is to
naive and is to immature to have a
The mise en scene in the opening
baby
sequence is very important because it
allows us to meet the main character
before the film has even started. It sets
the mood and atmosphere; possibly
from Junos perspective

6. The opening sequence can
also be used to show the The dull background could
location, we can see the connote the plot and
leaves are falling off the suggest that Juno is stuck
trees and blowing in the in a very placid lifestyle but
wind. her red costume contrasts
this

7. Costume
Juno is wearing quite unflattering unisex
costume which could suggest her
personality; she is not shallow or vain.
Later on in the sequence we see her
drinking from a sunny D bottle
suggesting a stereotypical teenage diet

8. Sound
The song used in the opening
sequence is “All i want you” By
Barry Louis Pollisark, the
background music is quite an
important part of the opening of
the film as the whole film has a
very similar sounding soundtrack
and are used regularly. The whole
sequence last the same length as
the song which also matches the
calmness of the opening. The
downbeat love song connotes
Junos character as she is
portrayed as naive and thoughtful