1. Digital Strategy by Lauren McGrier

2. About
The
Company
• Forever 21 is such a classic brand. No matter the
age of the woman or the man they will forever be
21.

3. KPI
• Survey in which we ask our costumers to
participate.
• Discount after doing the survey.

4. • Social Media
– Facebook
– Twitter
– Instagram
– Vine

5. • Internet
– Google AdWords
• Mobile App
– Keeping consumers updated on new products

6. Big
Idea
#21in2k13

7. Tools
and
Tac:cs
• Social media will be our
main source of
promotion.
• Michael Stelzner study

8. • Instagram and vine
– Using these mediums to create 15 and six second
commercials

9. Budget
• We are looking at about $1,500,000 solely in
digital promotion.
• A large portion of our budget will be used on Google
Adwords.
• Building a mobile application

10. Summary
• e basic principle of this campaign is to get people
aged 12 to 25 to become more aware of our client,
Forever 21, on all forms of popular social media.
We will have a strong budget to support this
maximum exposure.