The Secret to Internet Success

Preface / Introduction

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Table of Contents
1. After 17 successful years online, I know the secret of Internet success. I'm spilling the beans right
here.
2. Relationship Building is Good Business, here's why.
3. A recognized Internet marketing master delivers the sober word you don't want to hear: The way
you're 'marketing' online your failure is assured. Take the challenge and see for yourself.


After 17 successful years online, I know the secret of
Internet success. I'm spilling the beans right here.
By Dr. Jeffrey Lant
Author's program note. Because today, August 1, 2011, is such a happy day, I wanted something
suitably grand and festive to accompany this article; the kind of music that makes you want to jump
up, throw up the sash on your window and, at the top of your voice, shout "Huzzah!", because you
want the rest of the too weary and downtrodden world to be as excited as you are. I've found that
music.
It's a royal German military march called "Hohenfriedberger marsch", and you'll find it in any search
engine. Go get it now and let one of the most soaring of marches lift your spirits and put you in the
right frame of mind to develop your own online empire into a place where such grandeur is an
everyday event... and where you do so well your generosity of heart, mind and spirit match mine on
this anniversary day.
Over the last 17 years online, I have talked to literally thousands of people who have begged,
wheedled and pleaded with me to reveal the "secret" of Internet success. It is now my pleasure to tell
you, tell all, withholding nothing.
1) Never say "How do I make money online?". Say instead, "How can I help my customers achieve
what they want?"
People who succeed online make a fetish of helping people. They know that if you give enough
people what they want... you will surely and most assuredly get what you want.
This sounds easy enough, doesn't it? A piece of cake. However, you must never underestimate the
powerful pull of human ego, selfishness, and self- destructive avarice. In short, humans find it
difficult to focus on others, rather than themselves. Yet it is and will always be these others who
control your ability to get rich online.
I tell my marketing students "Your money is in their pockets," the "their" being your customers. The
only way to get it out is by completely changing your focus from yourself to.... them.
Cautionary note: Like everyone reading this article, you will pledge your online operations to
complete customer centeredness... and for a day or two you will be an empathetic paragon. Then
imperceptibly you will slide back into the inveterate selfishness that condemns so many Internet
entrepreneurs to humiliating, unnecessary failure. Remember: humans are born selfish, but it is only
the customer-centered who succeed. Post this message so that you never forget, for to the extent you
do is the extent to which you'll undercut and block your own success.
2) Make it easy for your customers to connect with you.
We live in an age of true communication marvels with a myriad of ways to connect, connect fast,
connect now. The problem is, we don't use them properly, rather infuriating customers by misusing
these tools, or, worse, not using them at all... so that the age of instant contact becomes instead the
age of thwarted contact. Are you one of the culprits?
First, review each and every means you have for people connecting with you, including email,
telephone, fax, etc., etc.
Then review them as if you were the customer. Look at how you use them. When you use them.
Even whether you use them.

http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 4 of 12


Are you a customer enabler... or are you a customer frustrater and avoider? You'll SAY that you are
doing everything humanly possible to expedite and improve customer contact and communication.
But in all likelihood you're not. The only way you're going to know is by acting like a customer,
ascertaining just how easy (or difficult) you've made things. You're likely to be amazed at the maze
and obstacles you've erected to frustrate customer relations. As soon as you know, re-arrange things
so that you don't just THINK you are customer-centered, but actually are.
3) Make an offer... then make a better offer.
To make money, give things away. To make more money, give more things away.
The richest people online are those who give the most away. They spend their days not just creating
and discovering useful new products and services. That's necessary and essential for success... but it
isn't the key variable. That key variable is the extras, the special offer you're going to give customers
for acting NOW! In other words, the all-important offer.
Now hear this: OFFERS are what get people to buy now... thus, the better the offer, the faster the
sale. It's as simple as that. So, let's see what you're doing now and whether the offers you're making
will take you to the financial destiny you desire.
First, are you making any offers at all? You'd be surprised at how many entrepreneurs have a "take it
or leave it" attitude about what they're selling... punctuated with this killer proposition: "what I'm
selling is so good, it sells itself." This is one of the most foolish of propositions. Nothing, absolutely
nothing, sells itself. But if you don't have a special enticing, motivating offer with what you're
selling then you've cooked your own goose. Immediate re-thinking is necessary.
If you're making some kind of offer, good for you. At least, you've got you r foot on the right road.
Now let's see whether you've got what it takes to move ahead. Review your offer in the light of what
your competitors are doing, easy enough on the Web. If what you're offering to induce immediate
sale is only as good as (or less than) what your competitors are offering... then you've got a serious
problem... and you need some serious action at once.
The offer you make, the offer that delivers the sales and the cash, must be demonstrably better than
anything offered by anyone... and the customer must be able to see this at a glance....
4) Create a customer-centered blog and use it daily.
Over the last 17 years online there has been one astonishing development after another. One of the
most important is the creation and development of blogging; it's a device that every successful
Internet entrepreneur understands and uses daily, the better to achieve more substantial success.
You will succeed online only to the extent you understand blogging and blog daily. Let's start by
helping you understand why it's so important. A blog gives you the opportunity to send out
advertisements daily, without risking your list as people do who email ads and nothing but ads. Your
blog is anchored by useful articles and information. These client-centered articles and information
protect the integrity of your list. So long as your ads are accompanied by this useful content, you can
email your list regularly. Sending ads alone cannot achieve the desired objective; instead you'll list
will dwindle into insignificance.
Enjoy the game.
Successful online entrepreneurs know they've participating in the greatest game of our time, a game
that delivers customers and customer sales 24 hours a day and can turn even the smallest home
business into an unstoppable cash cow. And isn't that just what you want?
Don't wait another minute to get started. Put a smile on your face and set about the task before you,



making liberal reference to these recommendations. It's the way to ensue 17 years of success online,
as I've had, with many more successful years after that.



Relationship Building is Good Business, here's why.
If you want to set your business apart from your competitors spend some time creating and fostering
relationships with your current and prospective customers.
Strong business relationship lead to long term customers and this is good for your bottom line. If you
have been ignoring social media it's time to recognize that you are turning your back on a vital direct
connection to the people who have supported your business and those people who may be your next
customers. Your customers are a vital source of information for any company. They can help you
understand how to better meet their needs and therefore, retain their business while attracting new
business. One of the most powerful ways to tap this valuable resource is by finding more ways to
connect with your customers and build lasting relationships.
Relationship building is an ongoing process on and offline. Social media makes it easier to start and
build relationships with current and prospective customers all over the world. Your marketing plan
should include dedicating resources for building your online presence through posts, blogs,
backlinks, bookmarks, commenting and more. Your website is simply not enough any more. If you
want to speak to your customers and grow your sales you will need to connect with them using
popular social media.
Social media makes it easy to build relationships with your customers, here's how.
- Instantly create connections
- Expand your reach to new markets
- Ability to jump on customer service issues right away
- Better identify gaps in your service provision
- Know what people are saying about your company
- Increase awareness of what your business offers
- Increase referrals and sales
- Generate new sales with offers
- Post Product or Service Reviews
- Improve customer experiences with your company
- Generate fresh online frequent content that you control
What to do next:
Have a look at some of the popular Social Media sites to see which ones are the best fit for your
company, products or services. Don't limit yourself to just the large sites, if you can find niche sites
directly related to your purposes this can be ideal and easily found with a Google search. Here's just
a few of the top ones ranked by Alexa.com
YouTube.com Facebook.com Twitter.com LinkedIn.com MySpace.com Yelp.com StumbleUpon
Tumblr.com Reddit.com Flickr.com Digg.com Metacafe.com del.icio.us segnalo.com
BlogCatalog.com technorati.com mixx.com Rojo.com Kaboodle.com gather.com Folkd.com
KillerStartups.com Newsvine.com Faves.com BlinkList.com BuddyMarks.com WireFan.com
Mister-Wong.com



Before the Internet, building business relationships meant greeting your customer by name when
they came into your store. Today, it means using social media to better connect with your customers
and in the process of helping them you help your own company grow stronger. Companies and their
customers are connected in a way never seen before and it’s your job as a business owner to
facilitate this process.



A recognized Internet marketing master delivers the sober
word you don't want to hear: The way you're 'marketing'
online your failure is assured. Take the challenge and see for
yourself.
Author's program note. One of the great films is "Cool Hand Luke" (1967) that features this line
etched in acid, "What we have here is failure to communicate". This line is delivered just after the
prison authority has slashed "Luke" with a whip, causing him to roll over and over down a long,
dusty hill, each rotation more painful than the last. The warden then says what seems an
extraordinary statement: that Luke had been beaten because he wanted it that way... Huh?
But pretty soon you understand the authority figure is right. Luke is determined to do things his way,
when that way is a certain disaster... he won't learn, won't examine his position, and will never admit
to error. The only thing that will enlighten him and change certain failure to incipient progress is
getting beaten and beaten again; then he might see the benefit, the essential value of instruction,
training and constant adjustment and beneficial change.
Luke's pointless "system" delivers nothing but misery. Communication delivers the desired results
that you're too stubborn to master. So what if what you're doing doesn't work. "It's a poor thing but
mine own" and therefore good enough.
Thus, for the music to accompany this article, I give you the theme song to "Cool Hand Luke"
because you bear more than a passing resemblance to a character and a situation that will keep
failing you and which you do not wish to change -- whatever you say. Find the music by Lalo
Schifrin in any search engine, and remember: it's YOUR theme, obstinacy and willful adherence to
present, total, predictable failure being celebrated.
Why you must master marketing to succeed online.
Right now chances are whatever online enterprise you are pursuing is not only failing to make you a
living wage... it is failing to make you anything at all. Don't be coy about this; YOU are a complete,
total, abject, and ridiculous marketing catastrophe. So, what have you been doing to solve this
problem and generate increasing bucks? What have you been doing? I'll tell you what you've been
doing; the same things that delivered failure while expecting success, if you do them long enough
This is the textbook definition of madness... and that makes YOU certifiably crazy.
"Your Money Is In Their Pocket!"
Right now people around the world are walking around with your money in their pockets. Moreover,
due to the pathetic way you "market", one thing is clear: you will never get that money. It will stay in
your customer's pocket... he will in due course spend it elsewhere, thereby depriving himself of
whatever benefit you could deliver and 100% of the profits you would have derived. What's worse,
you seem neither to know nor to care that this travesty of marketing that keeps you broke and
unsuccessful is going on. You're the poor little lamb who has gone astray... and you must be
perfectly happy with that result... since you learn nothing new; try nothing new; and master nothing
new. Amazing!
Magic words that deliver one hot prospect after another; the rocket ship that delivers them.
To succeed online you need, first of all, prospect lists because in my well-known phrase "The list is
the business... and the business is the list." To make money you must have lists; to make lots of
money, you must have bigger lists. Developing this list is a project for each and every day you want



to move money from "their" pockets... to yours. The first critical question: what did you do each day
this week to grow your pivotal lists? Don't be vague; be rigorously detailed and specific. The sad
fact is, you've probably done nothing on this matter whatsoever. And so you will continue to fail.
That's 100 percent certain.
You must give your prospects a reason to pick up the phone and call you. Do you? Consider this.
Over the years I have turned myself from an impecunious graduate student (albeit at Harvard) into
an online multi-millionaire. How did it happen? By creating powerful, punchy, profit-making ads
like this one, my current favorite and likely to remain so since it is a certifiable money maker:
Call me now for your FREE Internet marketing consultation. $100 value. Let an expert show you
RIGHT NOW how to profit online every single day without leaving home. Call me -- Dr. Jeffrey
Lant -- now, (617) 547-6372. LIVE 24/7/365. Your success guaranteed. I'm waiting for your call
RIGHT NOW!
This verbiage MUST be on EVERYTHING that will be seen, received, read and presented to every
single person you wish to respond. Each time you send out ANYTHING, be that business card,
email message, brochure, space ad, landing page, etc. without these precise words is a marketing
opportunity and ALL its potential profits lost and gone forever "dreadful sorrow, Clementine."
Ebooks as rocket ships.
Now you know the magic words to use that ensure 100 percent guaranteed results. How do you get
them into the hands of prospects who, being motivated by them, will pick up the telephone to make
instant contact with --you? There are many ways, but here's one that takes just about 5-7 minutes per
day. It's ebook marketing... and it's so clever because you don't write your ebooks (though you may
if you like). I DO!
Just over two years ago...
In the fall of 2010, I had an epochal "AHA!" moment. Keep in mind that at that time, the Great
Recession was dragging down the Great Republic, the European Union, and the world. I wanted to
seize this crucial moment when all the best things on Earth were for sale at deeply discounted prices;
I wanted to seize this moment, I say, to fatten my stock portfolio and fast-growing collection of
eye-popping Old Master pictures and the best 18th century furniture. In short, I needed lots of cash...
and a mechanism to deliver it to me and the eager-beavers who saw this turbulent, even frightening
time as the right time for massive asset acquisition. Enter the ebook... the ebook you don't write but
can profit from every single day!
Well over 1,000,000 formatted words, with images and musical cues, marching smartly to 1000
articles.
Here's the good word, bird. Since September, 2010 I have written approaching one thousand articles;
each about 1500 words. You can see them at jeffreylantarticles.com These articles, carefully
researched, carefully written cover over 35 different subject areas. At least 20 new articles are added
every single month. Using them is a breeze...
Go to the article repository. Select any 2 or 3. Add the magic marketing words above. Click, send...
and await certain response... by people picking up the phone to call you... whenever they're ready to
call you.
Is this difficult in any way? No, it's child's play.
Is it time-consuming? Certainly not. 7 minutes for newbies. Under 5 for experienced marketers.
Does it produce prospect leads? Yes, EVERY time you use it, which should be 7 days a week.



And now The Million-Dollar Question. WILL YOU DO IT?
Return to "Cool Hand Luke," obstinate, stubborn, beaten, unsuccessful... just plain stupid.
Now let's be brutally frank with each other. I remind you that this is proven, that it's simple, that it
takes but a few paltry minutes a day, that it will cause your phone to ring off the hook (especially if
you put it on the top of each document for maximum impact), that it will ensure profits, profits
which will grow as you grow your lists.
But you, admit it, are "cool hand Luke", lazy, excuse making, smart aleck, a permanent sneer on
your lips, the know-it-all who knows nothing. You'll follow this advice for a day; maybe, two. You'll
start seeing results. Then your residual bad habits will kick in, including your acute disinclination to
take phone calls from real people. After all, when push comes to shove you are most surely of the "I
love humanity; it's people I can't stand" School of Marketing. And you're a slothful bugger, too.
You'll deny all this of course, just as Paul denied Jesus 3 times before the cock crowed. But the truth
will be most apparent in your derisory bank account, assets, and future. Partner, I hope that sneer on
your face and your reeking arrogance are enough for you, 'cause, baby, that's what you're gonna get.
Capisce?



Resource
About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide
range of online services for small and-home based businesses. Dr. Lant is also the author of 18
best-selling business books.
Republished with author's permission by Elizabeth English http://LizsWorldprofit.com.


The Secret to Internet Success

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The Secret to Internet Success