The document discusses social media return on investment (ROI) and how it can be achieved. It notes that 93% of B2B marketers use social media, focusing on LinkedIn, Facebook and Twitter. Key types of social media ROI are identified as increased engagement, reduced costs, higher revenue, deeper loyalty, expanded awareness and peer-to-peer word of mouth. Methods to achieve higher ROI include interactive involvement, online and offline integration, channel integration, crowdsourcing, incentives and innovations. The document provides examples of how Cisco has used social media to reduce costs, expand channels, drive higher revenue and deeper loyalty.
13. Guy’s audio – via computer
Guy’s audio – via telephone
Social media back channel – share your thoughts!
WebEx Meet beta – get it today, use it for meetings!
Pass The Ball Series
• Showcase products
• Leverage influencers
• Create engagement
opportunities
16. Cisco Social Media
Resources Connect with
Elizabeth Houston:
@elhoust
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Join the Conversation:
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@CiscoSocial
Social@Cisco Central