1. Interactive map and directory board

2. Service agency at the places with lots of restaurants and bars
(Alsancak and Bornova)
Target Audience:
• Customers
• Government Officials
• Restaurant Owners
• Foursquare Turkey
• Journalists

3. Example: Place X, 250 meters, beer Efes 8tl,
Tuborg 9tl. Meals: fried chicken with kori sos (13tl)
Music only Pop, availability of seats 4. No
entrance fee.
• Three categories according to Prices, Food
variety, Music. Reservations and availability of
seats is also done by INFOspot.
• The list will be shown from the foursquare
(more check-ins better the place)
• Advertisements will be used during advising.
(Restaurants that pay fees will have their poster,
or special fonts)

4. Benefits
• lead customers to new places
• help tourists
• decrease the time lost on finding places,
• decrease the intensity of crowd in the street
Long Term Benefits
 possibility of growing business (many other cities)
 relationship with government officials and restaurant owners

5. The Info Spot will open in Alsancak and
Bornova as a small kiosk.
Date is 21st June. It is official beginning of
summer and the longest
day of the year.

6. 1st team
 Software systems
 Evaluating system of restaurants
 Social media availability
 Technological Support
 Foursquare Turkey
2nd team
 Communication with restaurant owners
 Collection of all information
 Responsible for negotiations with Izmir
municipality
 PR campaign, Activities

7. Sponsors
• Foursquare is interested, because of use of their service, which increases
number of users.
• Business owners are interested, because it is advertisement of their
business.

8. Event Calendar
Early Negotiations with Municipality
8th May (Thursday) – Press Conference
24th -25th May (Weekend) - Activities
21st June (Saturday) – INFO spot opening

9. Press Conference (8th May)
Time: 10:30-11:30
Place: Izmir Belediye
Schedule: Welcome Speech
Speech (City Hall, Aziz Kocaoglu)
Power Point (Agency owners)
Speech (Foursquare Turkey)
Questions/Answers, Video Records
During press conference, updates will be posted on Facebook and Twitter.

10. Press Kit
• A list of press conference participants
• Few quotes from given speeches
• Information about the issue
• A few photographs of the INFO spot, with the interior
• Future activities, Gifts (Free entrances for Clubs, One month
discounts in some places)

11. Invited Media
Region wide
• Kanal 35
• Haber Ekspres
• Izmir
• Yeni Asir
Country wide
• CNN Turk
• Star TV
• Zaman
• Hurriyet
Posters – billboards, public
transportation

12. • The room with a table long enough to seat all spokespeople, with name
cards
• Enough seating and place for reporters, and for their supporting
equipment (e.g., cameras, microphone)
• Visuals as a backdrop to speaker's table: charts, posters, etc.
• Coffee, tea, water, and any other refreshments set up
Room Setting

13. Activities (24th-25th May)
• Make the interactive game with students, give them list of places which the should
find.
• Use INFO spot software to provide evidence how much easier it is with our help.
• Restaurant/Club fair! Exhibitions of menus, food, drink that cafes provide.
• Gifts may include discounts or free entrances in some specific clubs.

14. Opening of INFO spot (21st June)
Time: Midnight
Place: Alsancak
Plan: Free drinks & refreshments
Outdoor setting (Circular tables)
Live music/dance
Laser Show + Fireworks

15. Elene Murvanidze
PR 304, Copywriting Studio