Case study for niche law firm Briffa specialising in contract, cookie, domain, and IP law. How used media relations and PR to create awareness of the brand and its lawyers

1. Briffa case study Media relations and PR

2. About

3. About Briffa Founded in 1995, Briffa & Co is a London-based intellectual property law firm Sectors serviced include design, entertainment, publishing and technology Briffa help firms protect, develop and enforce IP

4. Brief

5. Law for all Briffa wanted to raise visibility of its niche law firm; including the partners Solicitors cover areas such as contract, cookie, domain, and IP law The goal: to show all businesses need access to lawyers

6. Approach

7. Media relations and PR In addition to legal titles, we worked with advertising, business, marketing and IT publications reaching influencers and decision makers directly We successfully placed topical news and features

8. Ahead of trends Working with Briffa’s partners and solicitors raising the visibility of the brand Focus on trends essential for clients to be aware of from a legal perspective Established Briffa as a thought leader in the industry

9. Impact

10. Sharing knowledge Events were critical to Briffa, beyond legal conferences and seminars We selected events that influencers and key decision makers attended Placed Briffa’s specialists at various industry events

11. Law for marketers We demonstrated Briffa’s experience through features in magazines Covering subject matter including online competitions, design Virals, cookies, copyright, domain, IP and T&Cs law

12. Broadsheet comms The notoriety we built across numerous magazines enabled us to pitch ideas and expertise to broadsheet media such as the FT and The Guardian Putting Briffa and its specialists on journalists’ radar

13. Industry media comms Jointly brainstormed ideas creating press releases to communicate with digital design, marketing and technology media resulting in coverage in high calibre industry newsletters and news portals

14. The subject of law With media focusing on topical domain law and cookies subject matter Placed Briffa’s specialists in articles and features dedicated in educating Brands and marketers on subjects that would affect them

15. Creating columnists Raising the profile of the firm allowed us to push individual specialists across various media placing them as regular columnists within the industry Renowned design, IT and internet marketing magazines

16. Gaming media With gaming law specialists such as Alex Chapman we were successful across industry gaming titles such as Develop, GamePro, gamesindustry.biz, Indie, MCV etc., establishing strong relationships

17. Thought leadership Built strong relationships where we were able to successfully pitch ideas for verticals and gaming magazines allowing us to steer subject matter Resonating with legal departments and brand managers

18. The value of comms With ad-hoc media relations and press release communications we achieved over 40 mentions in broadsheets and print magazines building a strong Rapport with media and a value of £38,400 for Briffa

19. Briffa testimonial “ Elemental understands the culture of our firm and the needs of our current as well as potential clients, to communicate our message in a professional and yet personable manner.” Margaret Briffa, Founder & Co

20. Elemental profile

21. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental

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23. Getting in touch