1. How effective is the combination of your main
product and ancillary texts ?
The brand identity of our product is shown throughout our
work with the font ‘chalkduster’, which is used in our advert
and digipak and at the beginning of our music video when
the text appears showing the bands name. Brand identity is
shown with our logo. Our logo contains a broken up
keyboard with the words ‘infractus records’ written down
two of the broken keys. The term ‘infractus’ means broken is
Latin. This logo is shown throughout our work, once again in
our digipak, advert and music video. Our band is also a
massive part of our brand identity, which also links in with
Andrew Goodwin’s theory of “star image”. Star image is
where the main artist or band is an iconic audience
attraction. We had our band to wear casual clothing which is
common for most pop punk bands to wear, such as Fall Out
Boy. The clothing worn is quite bright, which can be against
the stereotypes of the pop punk genre. However, the bright
clothing goes with the memories part of our music video, as
these memories are fun memories of the bands photo-shoot.
For our digipak we choose to have a picture of the sky with
an infinity symbol going across it. The infinity sign is edited
to make it look like a cloud. This represents the title of our
album, which is ‘infinity on high’. The sky is overcast so it
has a light grey colour to it so that it matches the colour
theme of our digipak. The cloud is white and stands out
against the grey background, which could attract the
attention of the audience. On the inside, CD and back panels
we have used photos of the band as they are our brand
identity and are our main selling point of the album. This
once again relates to Andrew Goodwins theory of “star
image” and how our band is the main audience attraction.
The colour theme of our album is grey and we use this
throughout to give the album consistency.

2. For our advert we once again used a main photo of all 4
members of our band as they are our brand identity. This
once again links in with Andrew Goodwin’s theory of “star
image” as they are the audiences main attraction and they
are our main selling point. The font we use is once again a
chalkduster font. By using this we gain consistency
throughout all our ancillary products.