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Copywritingworkshop
- 1. Ellen de Vries [email_address]
- 6. Being the Doctor 1 copy cure What problems do your audiences have, that you could solve if your product was a medicine? They want to….
- 8. Being the Doctor 2 copy cure Why hasn’t their problem been solved yet?
- 9. Being the Doctor 3 copy cure What could a possible remedy be? Thankfully.. you have just the thing…
- 10. Being the Doctor 4 copy cure How can you change things to make it different? … and that means saying why your cure is so different from others.
- 11. Being the Doctor 5 copy cure What do they need to do to cure themselves NOW?
- 12. Baco-foil……couldn’t be more beneficial…. “ It’s easy, no cutting, no tearing” What are your features? What are your benefits?
- 14. How is your product/service/company like a….? Thanks to: http://images.google.co.uk/imgres?imgurl=http://www.bobturf.org/jeannie/images/HotCrossBunsTray.jpg&imgrefurl
- 15. How is your product/service/company like a….?
Notas do Editor
- Ask people what they’d like to get from the workshop.
- Introduce me briefly Task 1. Introduce yourselves in groups- work with people you don’t know. Everyone sells something…even if it’s a service, information, or people don’t pay money for it. Tell people what you sell.
- Introduce me briefly Task 1. Introduce yourselves in groups- work with people you don’t know. Everyone sells something…even if it’s a service, information, or people don’t pay money for it. Tell people what you sell.
- Task 3 Take 5 mins to answer the questions. The best web copy speaks to your clients directly. It takes who they ARE and gets them where they want to BE. Draw a picture of them. Share with the group. Now write down a sentence which reflects your product according to how they might understand you. This will be worked upon.
- Think of your audience as patients. Get people to anticipate what these things might be?
- Think of your audience as patients. Make a few notes
- Think of your audience as patients. Make a few notes
- Think of your audience as patients. Make a few notes
- Think of your audience as patients. Make a few notes
- Co-op story
- First features, then benefits. Read out. Refer to the benefit list. Now try it with your product. 2 features, 2 benefits. Now try it with your copy.
- First features, then benefits. Read out. Refer to the benefit list. Now try it with your product. 2 features, 2 benefits. Now try it with your copy.
- First features, then benefits. Read out. Refer to the benefit list. Now try it with your product. 2 features, 2 benefits. Now try it with your copy.
- Take your pick/ time allowed. Spend some time writing your own web copy. Come up for a doctoring session