1. How to Find Bloggers SEO Style The quick and dirty method to connect with the most relevant bloggers

2. The process - FIND FIND begins with Google, Google Blog Search and the URL Harvester Bookmarklet by Liam Delahunty of Online Sales http://bit.ly/alNbc5 Use the Advanced Search feature You may wish to try this also with – allinurl:autos Change the results to show 100 per page Change the date range Change to the nation you wish to target 2

3. The process - FIND Once you have the results showing in Google hit the URL Harvester Bookmarklet and grab the results to transfer into your spreadsheet Another technique that can be done to find bloggers married to Blogger.com is to search on Blogger using these parameters. Notice you can change the circled regions to reflect the targeted locations http://www.blogger.com/profile-find.g?t=l&loc0=GB http://www.blogger.com/profile-find.g?t=l&loc0=US&loc1=florida&loc2=miami 3

4. Follow and review Enter information into spreadsheet and follow for short period. Are they blogging consistently? Does their tone, style, etc. match what we want to be connected with? Comments to post ratio PR & MozRanks Blog topic, main contact, email, URL, Twitter and other SMM handles, subscriber count, Twitter followers, FB fans, etc. Consider whether we have set limits for SMM – while a way to instantly find potential key influencers do we consider the long tail a better approach? (After emailing) - Make a note in your spreadsheet of why they weren’t interested. They might be better fit for a different product down the road. 4

5. Sample Email Our messages consist of a simple, three-paragraph email with one link, to our online SMNR, in the form of a plaintext email. We send it as plaintext, resisting the urge to embed branding or tracking code since the only sign of success when reaching out to blogs is a post or a tweet, and keep it as simple and as short as possible, as you will see below in an example of our email outreach, along with the variables. Stephanie, I’ve really enjoyed your recent work on your blog, especially the post about why high school athletes should utilize their school counselors to land interviews with college coaches! I’m writing because we are launching a new web software tool called CRecruit and we are looking for bloggers who want to break the news on May 5, 2010. We’re willing to offer 50 free sign-up codes (valued at $27 each) to your readers during the week of our launch. We’d like to offer you a sneak peek so you can see how the product helps high school athletes and decide if you’re interested in helping us get the word out. Thank you for your consideration; we look forward to your reply! Best, Monica O’Brien, CRecruit CEO 5

6. Sample Email Our messages consist of a simple, three-paragraph email with one link, to our online SMNR, in the form of a plaintext email. We send it as plaintext, resisting the urge to embed branding or tracking code since the only sign of success when reaching out to blogs is a post or a tweet, and keep it as simple and as short as possible, as you will see below in an example of our email outreach, along with the variables. Subject:This is International Infection Prevention Week Hi {First Name}Since this is International Infection Prevention Week, I thought the readers of {blog name} would be interested to know that Kimberly-Clark Health Care is on the forefront of protecting patients from Healthcare-Associated Infections (HAI) and has put together a campaign dedicated to that prevention called HAI Watch: Not on My Watch. We’ve created a site that has information for both healthcare professionals and healthcare consumers. If you decide to share this with your readers, please use any of the images, logos, videos, etc: http://haiwatchnews.com Please let me know if you have any questions and if you are able to post, I’d really appreciate it if you’d send me the link.Thank you,Barbara 6