Inspired by Avinash Kaushak's - Web Analytics an hour a day - a quick report to help convince Executives and Marketing teams of a better way to gain business insights from Web Analytics
1. Website Analytics A proposal for building a new report format to gain better business insights from Google Analytics 1 Courtesy of: SeachandSocialMedia.co.uk
2. Table of Contents Explanation of Goals Possible report format Sample images and metrics 2 Special thanks to Avinash Kaushak and his book Web Analytics an Hour a Day for inspiring & guiding this presentation Courtesy of: SeachandSocialMedia.co.uk
10. What are the most influential content buckets on the website?
11. What are the most productive inbound traffic streams and which sources are we missing? Goals 4 Courtesy of: SeachandSocialMedia.co.uk
12. Whether online or on paper The report is broken down into (five) sections and always show current month vs. past month vs. same month previous year: Website behaviour Conversion Optimisation Target segmentation (future oriented) Insights and recommendations Appendix Possible Format 5 Courtesy of: SeachandSocialMedia.co.uk
13. 1. Website behaviour Visits Pages/Visit Pageviews Avg. Time on Site Bounce rate % New visits 2. Conversions outcomes Task completion rates Downloads by model Conversions by model Goal abandonment rate 3. Target segmentation (future oriented) Breaking customers into segments – ex. Social Media users, specific product line interest.. 4. Insights & suggestions (from your Analysts) 5. Appendix Top Content overview Top Keywords Other important metrics Possible Format 6 Courtesy of: SeachandSocialMedia.co.uk
15. Google Analytics only allows limited views of information Exporting the same details and recreating charts (via Google Charts) can let you share in a more communicative manner Conversions 8 Courtesy of: SeachandSocialMedia.co.uk
16. It’s not just about updates and what happened MOM There is a wealth of information at your fingertips and we wish to present it in a way that lets you make informed business decisions Other Metrics 9 Courtesy of: SeachandSocialMedia.co.uk
19. Viewed FAQ then contactFuture Metrics 10 Courtesy of: SeachandSocialMedia.co.uk
20. What do you think? 11 Is this the new Business Analytics Decision Report? Courtesy of: SeachandSocialMedia.co.uk Images from http://www.kaushik.nethttp://bit.ly/ecMZ6K