Entrepreneurship Empowerment Symposium, Session 04: Media Convergence form the Perspective of an Educator by Naila hamdy, Professor, Journalism & Mass Communication, AUC
AUC - Media Convergence form the Perspective of an Educator
1. Media Convergence from
the Perspective of an
Educator
Naila Hamdy, PhD
Department of Journalism and Mass Communication
The American University in Cairo, Egypt
November, 2010
2. Media Convergence from the
Perspective of an Educator
Egyptian Youth are involved in what is
being referred to as the participatory
cultures.
Egyptians are online, connected on
Facebook, Tweeting, Mashing, Digging and
Sharing. Watching, broadcasting, You
tubing and Flickering, commenting and
posting.
3. Media Convergence from the
Perspective of an Educator
Who can access this global culture?
Anyone with an internet connection and a
mobile phone. It has low barriers to
creative expression, civic engagement and
political participation.
4. Media Convergence from the
Perspective of an Educator
Affiliations: formal and informal
memberships, in online communities.
Expressions: Producing creative forms.
Collaborative Problem Solving: Formal
and informal teams
Circulations: Shaping the flow of media
Global Interaction: circulated, shared,
moved, archived, annotated, commented on,
mashed, repurposed, consumed and re-
circulated, globally.
5. Media Convergence from the
Perspective of an Educator
So why should educators and/or policy
makers care?
Because our youth are already engaged.
6. Media Convergence from the
Perspective of an Educator
What can educators do?
Teach skills needed for full participation.
Teach new media literacy.
Socialize them into ethical standards.
12. Media Convergence from the
Perspective of an Educator
Skills Needed:
Show them how to become media
creators.
Give them the confidence to join the
culture.
Let them become empowered.
13. Media Convergence from the
Perspective of an Educator
Media literacy:
Enable them to analyze, evaluate create
and disseminate messages in a wide
variety of media modes, genres and forms
by thinking critically.
14. Media Convergence from the
Perspective of an Educator
Ethics:
Teach skills needed to negotiate between
conflicting opinions and values of diverse
internet communities.
Teach them to recognize that the choices
they make as participants can have
impact on others.
16. Media Convergence from the
Perspective of an Educator
Conclusion:
Educators and policy makers need to work
together to educate our youth helping
them become full and ethical participants
of this new global culture.