The document introduces the Ektron Content Marketing Platform (CMP), which combines enterprise tools and content marketing capabilities. It highlights changes in digital marketing trends that have increased the importance of custom content and content marketing. The CMP is presented as a solution that allows easy content creation and management, landing pages, CTAs, analytics, mobile optimization, social amplification, and SEO tools to help drive leads and conversions. Integration with marketing automation and CRM software is also discussed.

1. The Ektron CMP
Bob Canaway, VP of Marketing
Megan Menesale, Sr. Product Marketing Manager

2. Copyright © 2014 Ektron, Inc.
YOU WILL LEARN
• Changes in the Marketplace
• What is the Ektron CMP
• Where to learn more

3. Copyright © 2014 Ektron, Inc.
78% of
CMO’s
think that custom
content is the future of
marketing
Digital
Marketing
trends
2014

4. Copyright © 2014 Ektron, Inc.
$135 billion
Marketing
teams will spend
on digital marketing
collateral
Digital
Marketing
trends
2014

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25 percent
Internet advertising
will account for
of the entire advertising
market by 2015
Digital
Marketing
trends
2014

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Digital
Marketing
trends
2014
54% more
Inbound
marketing delivers
leads than traditional
outbound marketing

7. Copyright © 2014 Ektron, Inc.
In 2014, marketers will use
Dynamic content to deliver
targeted, highly-personalized
experiences to the right
audience at the right time.
Digital
Marketing
trends
2014

8. Copyright © 2014 Ektron, Inc.
25%
26%
33%
40%
50%
57%
0% 20% 40% 60%
Website integration
Develop an influencer
relations or ambassador
program
Provide direct customer
support through social
channels
Listen/learn from customers
Develop ongoing dialog and
engagement with customers
Content Marketing
IN 2013, WHAT IS YOUR TOP EXTERNAL
SOCIAL STRATEGY OBJECTIVE?
Content
Marketing
is the top
go to
market
priority

9. Copyright © 2014 Ektron, Inc.
INTEGRATION WITH MARKETING AUTOMATION
39%
15.1%
26%
28%
36.1%
36.7%
We don't use marketing
automation
We sporadically use content
for marketing automation
campaigns
We use marketing
automation to engage with
customers
We actively create content
to feed automated
campaigns
We use marketing
automation to nurture leads
We use marketing
automation to generate
leads
Adoption
and use of
Marketing
Automation
is on the rise
B2b Content Marketing Trends 2013

10. Digital
strategy
priorities
From the Ektron’s 2014
Digital trends survey results,
from web professionals
Content
creation
social
Landing
Pages/ cta’s
Built in,
Actionable
seo
targeting
blogs

11. Copyright © 2014 Ektron, Inc.
Enhance acquisition of customers with
easy to use cloud based marketing tools
that get results
Drive leads with landing pages, CTAs,
and content pages to support your
inbound marketing strategy
Increase engagement and gain
insight with targeted, relevant content
and contextual analytics
Introducing the
Ektron Content Marketing Platform

12. Copyright © 2014 Ektron, Inc.
Digital
Marketers
Do SEO Well
Write content
effectively
Utilize CTAs
Utilize landing
pages
Develop and
utilize personas
Testing and
targeting
THE EKTRON CMPdon’t currently

13. Copyright © 2014 Ektron, Inc.
The only platform that combines
enterprise tools with the power of
content marketing to drive digital results
MOBILEM U L T I L I N G U A L
S E A R C HWORKFLOW

14. Copyright © 2014 Ektron, Inc.
THE EKTRON CONTENT
MARKETING PLATFORM
CMP FEATURES:
• Quick setup and account
creation; Easy integration
• Easy content creation
• in-line SEO Analysis
• Landing pages, blogs, and CTAs
• Performance Analytics &
Optimization
• Built-in mobile support
• Social amplification
• Search driven
recommendations
CMP BENEFITS:
• More site visitors
• Enhanced visibility to
target market
• More conversions and
acquisitions of leads and
visitors
• Optimized content for SEO
and enhanced
engagement

15. Copyright © 2014 Ektron, Inc.
Increase
relevancy and
engagement
with more
leads utilizing
easy to use
marketing tools
that get results

16. Copyright © 2014 Ektron, Inc.
Fuel your
inbound
marketing
strategy with
blogs, landing
pages, CTAs,
and analytics

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Seamless transition from your
existing CMS
• Easy account set-up
• Clear migration path
• Rapid integration
• Quickly start creating content

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Increase
productivity
and benefit
from rapid
ROI without
worrying about
upgrades and
infrastructure

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Provide an
optimized
mobile
experience
with natively
responsive
page design

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Work faster and smarter by
previewing content on mobile
devices

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Increase
results by
using
targeted
CTAs and
optimized
content
pages

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Surface
relevant
CTAs
into your
site with
ease

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Design highly
personal,
relevant
experiences
utilizing
personas

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Amplify your message across
social networks

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Increase
SEO with
Inbound
Writer and
customized
company
URL

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Easy,
Actionable
SEO to
create
relevant
content

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Makes
getting
found a
priority in
the
authoring
experience

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Fast, in-line SEO analysis to generate
immediate results

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Generate high
quality leads and
close more sales
with cloud based
marketing
automation and
email software

31. Copyright © 2014 Ektron, Inc.
Powerful, easy to
use technology
that provides
relevant,
personalized
information to your
visitors

32. Copyright © 2014 Ektron, Inc.
Northern
Trail,
Ul/mate
Guide
to
Camping
and
Other
Outdoor
Ac/vi/es
Connect
campaigns
in your
CRM to the
Ektron CMP

33. Copyright © 2014 Ektron, Inc.
See real time analytics in your CRM
and the Ektron CMP

34. Copyright © 2014 Ektron, Inc.
Northern
Trail,
Ul/mate
Guide
to
Camping
and
Other
Outdoor
Ac/vi/es

35. Copyright © 2014 Ektron, Inc.
Where to go from here?
ektron.com/CMP

36. Copyright © 2014 Ektron, Inc.
QUESTIONS?
Megan Menesale
Sr. Product Marketing Manager, Ektron
@mmenesale
megan.menesale@ektron.com
Bob Canaway
VP of Marketing, Ektron
@bobcanaway
bob.canaway@ektron.com