Both ShawConnect.ca and Showcase.ca were implemented on the Ektron platform by implementation partner NorthPoint Digital. “It has been about a year since we launched this version of the ShawConnect site,” says Cynthia Long, Senior Manager at ShawConnect.ca. “We basically went from zero audience, zero page views, to now over 18 million page views and about 1.5 million visitors per month. We’re seeing excellent visitor engagement, with the average visitor spending more than nine minutes per visit and browsing over ten pages.” Zach Feldberg is Manager of Original Programming & Shows for Digital Media at Shaw Media. “With Showcase.ca, we’re trying to drive awareness of the shows and ramp up the engagement people have with the shows,” Feldberg says. “Plus, we need to site to fulfill show awareness and advertising needs as well. So the site serves a dual purpose for both programming and marketing. In consequence, we need to keep the site content up to date, very quickly and easily, feeding in video and editorial content every day.”

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Two Views of Ektron
at Work: ShawConnect.ca
and Showcase.ca

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ShawConnect.ca is a premium
digital destination that offers visitors the latest news and
entertainment, all through one easy-to-use portal.
Showcase.ca gives a behind-the-scenes
look at viewers’ favorite television series and movies. The
Showcase.ca site also provides up-to-date schedules for
on-air programming, streaming full-length episodes, plus
web exclusive video content and an entertainment blog,
as well as other features related to on-air programming.
Both ShawConnect.ca and Showcase.ca were
implemented on the Ektron platform by implementation
partner NorthPoint Digital.

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Over 18 Million Page Views a Month
at ShawConnect.ca
“ We basically went from zero
audience, zero page views, to now
over 18 million page views and about
1.5 million visitors per month. We’re
seeing excellent visitor engagement,
with the average visitor spending
more than nine minutes per visit and
browsing over ten pages. ”
-Cynthia Long,
Senior Manager at ShawConnect.ca.

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To Learn More
Ramping Up Engagement
at Showcase.ca
“ We’re trying to drive awareness
of the shows and ramp up the
engagement people have with the
shows. We need to keep the site
content up to date, very quickly and
easily, feeding in video and editorial
content every day. ”
-Zach Feldberg,
Manager of Original Programming &
Shows for Digital Media at Shaw Media.

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GOING MOBILE AND RESPONSIVE
Recognizing the increasing popularity of mobile devices for
video watching, Showcase.ca follows the Responsive Web
Design (RWD) philosophy. RWD is an approach for building
a website that adapts itself to smartphone and tablet
display. The RWD strategy includes simplifying navigation,
making that navigation touch friendly, making search a
key component of the visitor experience, and streamlining
content for mobile.
“We’ve been seeing an increase in mobile visitors since
we went responsive,” says Feldberg. “We also built out a
separate site for one of our key properties, the science
fiction series ‘Continuum,” and made it fully responsive
and that has worked out really well too.”

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Delivering enterprise Web Content Management Software
and Digital Experience Management solutions. Ektron empowers
organizations to fully realize their digital marketing potential
by Connecting Content to Revenue.
Founded in 1998
Headquarters in Nashua, NH
Worldwide Offices in Australia, Canada, and the United Kingdom
Regional Offices in Denver, Richmond, and San Francisco
Over 3,800 customers and 12,000 sites including Fairmont Raffles
Hotels International, Las Vegas Sands, Microsoft, and NASDAQ
200+ Employees