Ektron Synergy 2014 - The Power of Epic Content
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It’s harder than ever before to get the attention of customers and prospects. To cut through the clutter, we need to be developing the most interesting information on a consistent basis. And, that’s not easy. Content marketing evangelist Joe Pulizzi will show you the ropes, get you started, and detail a path to epic content marketing for your organization.
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Ektron Synergy 2014 - The Power of Epic Content
- 1. @JoePulizzi #bsmart14 JOE PULIZZI’S PRESENTATION (@JoePulizzi): The Power of Epic Content: Six Opportunities
- 2. @JoePulizzi Content Marketing Institute CMI teaches marketers how to effectively own their media channels to attract and retain customers.
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- 4. @JoePulizzi There Is One Key to a Successful Presentation
- 5. @JoePulizzi Image courtesy of Pooky Poetry
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- 7. @JoePulizzi The Evolution of Content Marketing
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- 17. @JoePulizzi Just 42% believe their content marketing is effective http://bitly.com/cm-research
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- 19. @JoePulizzi How Many of You Have a Documented Content Marketing Strategy?
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- 28. @JoePulizzi CREATE A WHY FOR EACH CHANNEL
- 29. @JoePulizzi Create a Content Marketing Mission Statement
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- 34. @JoePulizzi Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses. 1. Core Target Audience 2. What Will Be Delivered 3. The Outcome for the Audience
- 35. @JoePulizzi Never Build Your Content Ship on Rented Land
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- 40. @JoePulizzi Focus on Subscribers As a Key Metric
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- 44. @JoePulizzi What’s the difference between those who subscribe to my content and those that don’t?
- 45. @JoePulizzi Leverage Influencers the Build an Audience
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- 62. @JoePulizzi 1. Set Your Goals for Sales, Savings or Sunshine 2. Why Are You Using Each Channel? 3. Focus On the Reader’s Outcome 4. Create a Content Marketing Mission Statement 5. Don’t Build Your Content Ship on Rented Land 6. Focus on Subscribers as a Key Metric 7. Build an Influencer List to Build Audience 8. Bake Influencers Into Your Content 9. Create an Engine to Get and Keep Subscribers 10.Consider Buying!
- 63. @JoePulizzi
Notas do Editor
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.