Asthma Australia: Increasing Web Traffic and Donations with Ektron

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Asthma Australia (http://www.asthmaaustralia.org.au) has blossomed over the last 50 years to become the largest source of independent asthma funding external to the Australian government. Challenges • Increasing amount of content • A disparate community of supporters • Technology changes driving consumer behavior • The need to invest in online communications with a view to having the website act as the central hub of information for consumers • Mobile visits to the Asthma Foundation website rising sharply from 3% to over 30% over the last three years Ektron as the CMS of Choice: Results • A user-friendly, content-centric platform • Value for the investment in the Ektron platform was a vital factor • Increase in web traffic by 114% • 78% increase in donations coming directly through the website Going Mobile & Targeting Content • Focus was on making the new Asthma Australia website as pleasant and functional an experience on mobile as its desktop counterpart. • Ektron’s capabilities in easily addressing responsive and adaptive design were a major benefit in facilitating this approach • The Ektron CMS framework empowered Asthma Australia to use geo-based targeting to automatically deliver different content to the audiences of the various foundations while maintaining simple website navigation

Tecnologia Saúde e medicina

t

ASTHMA AUSTRALIA: INCREASING WEB TRAFFIC & DONATIONS
WITH EKTRON. Asthma Australia ( www.asthmaaustralia.org.au)
has blossomed over the last 50 years to become the largest
source of independent asthma funding exter nal to the
Australian government.

To Learn More

Follow Us @Ektron or Visit ektron.com/CaseStudies

t

CHALLENGES
• Increasing amount of content
Technology changes driving consumer behavior
The need to invest in online communications
with a view to having the website act as the
central hub of information for consumers
Mobile visits to the Asthma Foundation website
rising sharply from 3% to over 30% over the last
three years

To Learn More

Follow Us @Ektron or Visit ektron.com/CaseStudies

t

EKTRON AS THE CMS OF CHOICE: RESULTS
• A user-friendly, content-centric platform
Value for the investment in the Ektron platform
was a vital factor
Increase in web traffic by 114%
78% increase in donations coming directly
through the website

To Learn More

Follow Us @Ektron or Visit ektron.com/CaseStudies

t

GOING MOBILE & TARGETING CONTENT
• Focus was on making the new Asthma
Australia website as pleasant and functional
an experience on mobile as its desktop
Ektron’s capabilities in easily addressing
responsive and adaptive design were a
major benefit in facilitating this approach
The Ektron CMS framework empowered
Asthma Australia to use geo-based targeting
to automatically deliver different content to
the audiences of the various foundations
while maintaining simple website navigation

To Learn More

Follow Us @Ektron or Visit ektron.com/CaseStudies

t

Delivering enterprise Web Content Management Software
and Digital Experience Management solutions. Ektron empowers
organizations to fully realize their digital marketing potential
by Connecting Content to Revenue.
Founded in 1998
Headquarters in Nashua, NH
Worldwide Offices in Australia, Canada, and the United Kingdom
Regional Offices in Denver, Richmond, and San Francisco
Over 3,800 customers and 12,000 sites including Fairmont Raffles
Hotels International, Las Vegas Sands, Microsoft, and NASDAQ
200+ Employees

To Learn More

Follow Us @Ektron or Visit ektron.com/CaseStudies

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Asthma Australia: Increasing Web Traffic and Donations with Ektron

1. t ASTHMA AUSTRALIA: INCREASING WEB TRAFFIC & DONATIONS WITH EKTRON. Asthma Australia ( www.asthmaaustralia.org.au) has blossomed over the last 50 years to become the largest source of independent asthma funding exter nal to the Australian government. To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies

2. t CHALLENGES • Increasing amount of content Technology changes driving consumer behavior The need to invest in online communications with a view to having the website act as the central hub of information for consumers Mobile visits to the Asthma Foundation website rising sharply from 3% to over 30% over the last three years To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies

3. t EKTRON AS THE CMS OF CHOICE: RESULTS • A user-friendly, content-centric platform Value for the investment in the Ektron platform was a vital factor Increase in web traffic by 114% 78% increase in donations coming directly through the website To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies

4. t GOING MOBILE & TARGETING CONTENT • Focus was on making the new Asthma Australia website as pleasant and functional an experience on mobile as its desktop Ektron’s capabilities in easily addressing responsive and adaptive design were a major benefit in facilitating this approach The Ektron CMS framework empowered Asthma Australia to use geo-based targeting to automatically deliver different content to the audiences of the various foundations while maintaining simple website navigation To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies

5. t Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers organizations to fully realize their digital marketing potential by Connecting Content to Revenue. Founded in 1998 Headquarters in Nashua, NH Worldwide Offices in Australia, Canada, and the United Kingdom Regional Offices in Denver, Richmond, and San Francisco Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ 200+ Employees To Learn More Follow Us @Ektron or Visit ektron.com/CaseStudies

Asthma Australia: Increasing Web Traffic and Donations with Ektron

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