A presentation given at Intel Channel Alliance Summit in spring 2011. Presentation discusses why social media, social media data, social media strategies and case studies.
4. Consumer Expectations
Brands should:
listen to what I have to say
show that they care
connect with me where I am
respond in a timely manner
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5. Social Media – the Platform for Connection
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6. Are Your Die-Hard Fans Part of Your Community?
Die Hard Intel Fan - Damien Bayless
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18. 40% of Fortune 100 Companies Show Website Traffic Decreasing
Source: Adgregate and Webtrends
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19. So what can you do?
Let’s look at some examples…
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20. Use Twitter for Sales and Support
$6.5M in revenue in ‘10
Changed products and processes in response to social brand chatter –
find out about problems with products 6 weeks earlier than in the past
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22. Work with Bloggers and Influencers
HP created a contest to promote Dragon laptop - 31 tech
bloggers gave away laptops every day for 31 days
Results:
• Over 380K links to 31 blog sites discussing the content
• 25K contest entries
• 85% increase in sales
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23. Use YouTube to Drive Sales
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24. Create a Self-Sustaining Community
TurboTax created a customer service wiki that allowed
TurboTax users to answer questions and provide tips to
others
Results: 40% of user questions were answered by other
customers at a higher rate of accuracy than the traditional
call center
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26. Consider the Move to Facebook Commerce
On the first day of launch the sales quadrupled
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27. Consider the Power of Facebook Integration
Giantnerd.com, a shopping site for outdoor
gear, saw a doubling in revenue generated
from Facebook within 2 weeks of adding the
Like button
American Eagle saw users
referred by Facebook spend 57%
more than average on the site
Every time Facebook user posted on
newsfeed that they bought a ticket, friends
spent an additional $5.30. Every Facebook
link generated $2.52 in sales
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28. Take Advantage of Location-Based Services
For opening weekend of Men’s Store
in NYC, Coach gave away free cologne
($85 value) to the first 200 customers
who checked into the store on
Foursquare. 10% of traffic to the
store that weekend came with
Foursquare check ins.
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