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AR(             )
                       X-Media AR
                      Aurasma / μ Alive!



                         2012 2 8 ( )
                            (Etsuji Kameyama)


2012   2   10
http://development.blog.shinobi.jp/



                                                                             http://paper.li/kurakura/ar
                                                                                                           Paper.li

                                                                                                            Twitter

                                                                                                           facebook
                                                                                          Blog
                                                                                                           Linkedin

                                                                                                               Mixi

                The Next Web




http://thenextweb.com/socialmedia/2011/04/07/the-25-most-influential-people-tweeting-about-augmented-reality/
http://www.peerindex.com/thenextweb/group/augmented_reality_top_25_1
2012   2   10
AR

           AR




2012   2   10
AR




2012   2   10
a.




                                  c.
                    b.
                (             )



2012   2   10
a.
       Apple iPhone          iPad2                     Windows Phone 7.x             MS Kinect




                                                                                       NINTENDO DS 3D


           Android           Android Tablet
                                                            Sony PSP




                                              AR                                                  AiRScouter

 PC         Web        Web           PC            (    )         Vuzix   STAR1200




2012   2   10
b.AR

       •AR                                     QRcode

       •            =

       •                        GPS/WiFi/NFC/RFID

       •        (       )

       •                    (           )

       •
       •
       •
       •
2012   2   10
c.AR
                       Japan




                       World
2012   2   10
iPhone AR   by Kameyama




                AR


2012   2   10
•
       •
       •
       •
       •
       •
       •
       •
       •
2012   2   10
....
                                      XXXXXX
                                      XXXXXX


                                      XXXXXX
                                      XXXXXX
                       XXXXXXXXXXXX
                       XXXXXXXXXXXX
                       XXXXXXXXXXXX   XXXXXX
                       XXXXXXXXXXXX   XXXXXX




2012   2   10
...

                SNS




                                       SNS




           AR

                                             XXXXXXXXXXXX
                      Facebook               XXXXXXXXXXXX
                                             XXXXXXXXXXXX
                                             XXXXXXXXXXXX




2012   2   10
AR




2012   2   10
Boucheron (    )-   http://www.myboucheron.com/   TACORI (   ) - http://www.tacori.com/tryiton


2012   2   10
:NISSAN JUKE




 http://www.nissan.co.uk/vehicles/crossovers/juke/augmented-reality/   Total Immersion
                                               15

2012   2   10
AR       :Dinosaurs Alive!




                                                        25


                     http://www.bookscomealive.co.uk/        Total Immersion
                                 16

2012   2   10
AR




 Chocolate bar wrapper
http://www.youtube.com/user/spotsvstripes

2012   2   10
Fitting Reality
 http://youtu.be/RCM0u2tBl5E

2012   2   10
-




                3D       http://youtu.be/lGESjR1nbg8   metaio
2012   2   10
...                    -
Tesco: Homeplus Subway Virtual Store
 http://youtu.be/nJVoYsBym88
2012   2   10
AR

                                                                  Lonely Planet

                                                                        Wikitude
                                               Android            AR



                                               Lonely Planet AR


                                                 AR                                GPS




 http://www.lonelyplanet.com/mobile/android/
2012   2   10
AR                     :BARNES&NOBEL(Gold Run)




  Esquire B N                                        AR


 http://goldrungo.com/index.jsp
                                        22

2012   2   10
historyPin




GoogleMap

                     http://youtu.be/FdT3eKdto4w
                23

2012   2   10
AR




 Conspiracy For Good: The Survival Kit -                           AR
 http://adsoftheworld.com/media/print/victorias_secret_erin
2012   2   10
National Geographic , Lynx Excite Angel Ambush London Victoria, Mickey Mouse Brings
Disney Magic to New York City
(           http://youtu.be/rFuUFeQIdpk )   (   http://vimeo.com/31479392 )   (   http://youtu.be/DRRu5dKRfTU )
2012   2   10
Hyundai Accent




   http://youtu.be/tu0TRA6a21Q

2012   2   10
...




                http://www.slideshare.net/ekame

2012   2   10
X-Media AR




2012   2   10
Aurasma / μ Alive!

                                                                        Aurasma




                          http://www.aurasma.com/      http://hp.knowledge-works.co.jp/lineup/ar/alive/

                AR                μ Alive !


                                                       mue-ar@knowledge-works.co.jp
                                                               TEL 03-5510-5430
                     AR                       μ Alive !: http://alive.knowledge-works.co.jp/
2012   2   10
Aurasma
                μ (mue) Alive!                     Aurasma
                    Aurasma
                                        2012   2        300
                                 1500




2012   2   10
Aurasma




                http://www.aurasma.com/news
2012   2   10
http://development.blog.shinobi.jp/Entry/6054/   http://development.blog.shinobi.jp/Entry/6196/




   http://development.blog.shinobi.jp/Entry/6141/


2012   2   10
Panasonic




                (via http://www3.panasonic.biz/ac/j/control/connector/ar/)




2012   2   10
DOUTOR            It’s My Times




                     (via http://www.doutor.co.jp/dcs/app/)




2012   2   10
Aurasma



   The Window Shop | NET-A-PORTER.COM                          Aurasma bringing dinosaurs to Paris   Schroders use Aurasma to augmented their print advertising




        Top Gear Magazine rolls out Aurasma                    Augmented reality T-shirts Aurasma              Aurasma Blue Diamond demo Millers Concepts




       Aurasma bridges the physical, virtual worlds: DEMO Fall 2011   Aurasma at Idaho Aquarium      Business Cards of the Future - Create for free with Aurasma!


2012    2   10
Aurasma       (1)

       •                        (        )

       •        Aurasma

       •         (         )

       •         50%

       •
       •             (     7   30    )




2012   2   10
Aurasma-             (2)

       •
                -          :

                -                      :

       •
                -                          (                )   PC
                                               )...


       •                        OS
                - iOS : iPhone4,4S,iPad2
                - Android : Android2.2     ARMv7

2012   2   10
Aurasma

       •
       •3D          (      ,           :png,   :mp3)

       •
       •
       •        (              )

       •URL(                       )

       •AR          ---※




2012   2   10
Aurasma-

       •                 (jpg, png   )


       •                 (       3DCG    )


       •               URL ...


                ※




2012   2   10
Aurasma                                (1)

       •Aurasma Lite : Free




http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8
https://market.android.com/details?id=com.aurasma.aurasma
2012   2   10
Aurasma                                (2)

       •                Aurasma                  : Aurasma Lite




http://itunes.apple.com/jp/app/dunhill-a.r./id461707176?mt=8
2012   2   10
Aurasma                                (3)

       •                                Aurasma




http://itunes.apple.com/us/app/z-robinson-photography/id452379533?mt=8
2012   2   10
Aurasma




2012   2   10
Aurasma-   (1)




2012   2   10
Aurasma-   (2)




2012   2   10
Aurasma-   (3)




2012   2   10
Aurasma-   (4)




2012   2   10
Aurasma-   (5)




2012   2   10
Aurasma-   (6)




2012   2   10
Aurasma-   (7)




2012   2   10

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Augmented Reality (Auramsa / Mue Alive) 2012-02-08

  • 1. AR( ) X-Media AR Aurasma / μ Alive! 2012 2 8 ( ) (Etsuji Kameyama) 2012 2 10
  • 2. http://development.blog.shinobi.jp/ http://paper.li/kurakura/ar Paper.li Twitter facebook Blog Linkedin Mixi The Next Web http://thenextweb.com/socialmedia/2011/04/07/the-25-most-influential-people-tweeting-about-augmented-reality/ http://www.peerindex.com/thenextweb/group/augmented_reality_top_25_1 2012 2 10
  • 3. AR AR 2012 2 10
  • 4. AR 2012 2 10
  • 5. a. c. b. ( ) 2012 2 10
  • 6. a. Apple iPhone iPad2 Windows Phone 7.x MS Kinect NINTENDO DS 3D Android Android Tablet Sony PSP AR AiRScouter PC Web Web PC ( ) Vuzix STAR1200 2012 2 10
  • 7. b.AR •AR QRcode • = • GPS/WiFi/NFC/RFID • ( ) • ( ) • • • • 2012 2 10
  • 8. c.AR Japan World 2012 2 10
  • 9. iPhone AR by Kameyama AR 2012 2 10
  • 10. • • • • • • • • 2012 2 10
  • 11. .... XXXXXX XXXXXX XXXXXX XXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX XXXXXX XXXXXXXXXXXX XXXXXX 2012 2 10
  • 12. ... SNS SNS AR XXXXXXXXXXXX Facebook XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX 2012 2 10
  • 13. AR 2012 2 10
  • 14. Boucheron ( )- http://www.myboucheron.com/ TACORI ( ) - http://www.tacori.com/tryiton 2012 2 10
  • 16. AR :Dinosaurs Alive! 25 http://www.bookscomealive.co.uk/ Total Immersion 16 2012 2 10
  • 17. AR Chocolate bar wrapper http://www.youtube.com/user/spotsvstripes 2012 2 10
  • 19. - 3D http://youtu.be/lGESjR1nbg8 metaio 2012 2 10
  • 20. ... - Tesco: Homeplus Subway Virtual Store http://youtu.be/nJVoYsBym88 2012 2 10
  • 21. AR Lonely Planet Wikitude Android AR Lonely Planet AR AR GPS http://www.lonelyplanet.com/mobile/android/ 2012 2 10
  • 22. AR :BARNES&NOBEL(Gold Run) Esquire B N AR http://goldrungo.com/index.jsp 22 2012 2 10
  • 23. historyPin GoogleMap http://youtu.be/FdT3eKdto4w 23 2012 2 10
  • 24. AR Conspiracy For Good: The Survival Kit -  AR http://adsoftheworld.com/media/print/victorias_secret_erin 2012 2 10
  • 25. National Geographic , Lynx Excite Angel Ambush London Victoria, Mickey Mouse Brings Disney Magic to New York City ( http://youtu.be/rFuUFeQIdpk ) ( http://vimeo.com/31479392 ) ( http://youtu.be/DRRu5dKRfTU ) 2012 2 10
  • 26. Hyundai Accent http://youtu.be/tu0TRA6a21Q 2012 2 10
  • 27. ... http://www.slideshare.net/ekame 2012 2 10
  • 29. Aurasma / μ Alive! Aurasma http://www.aurasma.com/ http://hp.knowledge-works.co.jp/lineup/ar/alive/ AR μ Alive ! mue-ar@knowledge-works.co.jp TEL 03-5510-5430 AR μ Alive !: http://alive.knowledge-works.co.jp/ 2012 2 10
  • 30. Aurasma μ (mue) Alive! Aurasma Aurasma 2012 2 300 1500 2012 2 10
  • 31. Aurasma http://www.aurasma.com/news 2012 2 10
  • 32. http://development.blog.shinobi.jp/Entry/6054/ http://development.blog.shinobi.jp/Entry/6196/ http://development.blog.shinobi.jp/Entry/6141/ 2012 2 10
  • 33. Panasonic (via http://www3.panasonic.biz/ac/j/control/connector/ar/) 2012 2 10
  • 34. DOUTOR It’s My Times (via http://www.doutor.co.jp/dcs/app/) 2012 2 10
  • 35. Aurasma The Window Shop | NET-A-PORTER.COM Aurasma bringing dinosaurs to Paris Schroders use Aurasma to augmented their print advertising Top Gear Magazine rolls out Aurasma Augmented reality T-shirts Aurasma Aurasma Blue Diamond demo Millers Concepts Aurasma bridges the physical, virtual worlds: DEMO Fall 2011 Aurasma at Idaho Aquarium Business Cards of the Future - Create for free with Aurasma! 2012 2 10
  • 36. Aurasma (1) • ( ) • Aurasma • ( ) • 50% • • ( 7 30 ) 2012 2 10
  • 37. Aurasma- (2) • - : - : • - ( ) PC )... • OS - iOS : iPhone4,4S,iPad2 - Android : Android2.2 ARMv7 2012 2 10
  • 38. Aurasma • •3D ( , :png, :mp3) • • • ( ) •URL( ) •AR ---※ 2012 2 10
  • 39. Aurasma- • (jpg, png ) • ( 3DCG ) • URL ... ※ 2012 2 10
  • 40. Aurasma (1) •Aurasma Lite : Free http://itunes.apple.com/gb/app/aurasma-lite/id432526396?mt=8 https://market.android.com/details?id=com.aurasma.aurasma 2012 2 10
  • 41. Aurasma (2) • Aurasma : Aurasma Lite http://itunes.apple.com/jp/app/dunhill-a.r./id461707176?mt=8 2012 2 10
  • 42. Aurasma (3) • Aurasma http://itunes.apple.com/us/app/z-robinson-photography/id452379533?mt=8 2012 2 10
  • 43. Aurasma 2012 2 10
  • 44. Aurasma- (1) 2012 2 10
  • 45. Aurasma- (2) 2012 2 10
  • 46. Aurasma- (3) 2012 2 10
  • 47. Aurasma- (4) 2012 2 10
  • 48. Aurasma- (5) 2012 2 10
  • 49. Aurasma- (6) 2012 2 10
  • 50. Aurasma- (7) 2012 2 10

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