Presented a short talk on February 14, 2009 at SP Jain (Mumbai) part of the StartupSaturday series. Talk was about UGC in India.
Took C2W.com as an example. A website which has taken massive strides when it comes to User Generated Content and Web 2.0 in India. This ppt is not entirely self explanatory...I actually talked for 45 mins! But it still has the basics about UGC and how C2W 'brands' conversations and monetizes UGC.
8. Growth of UGC? Whose B**BS? This quiz got more than 10K plays in a week! We knew…we were on to something big!
9. The growth of UGC on C2W September 2007 – 100 September 2008 – 25,000 January 2009 – 50,000+ 07 07 07 08 08 08 08 08 08 08
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12. Airtel – Music Creation Campaign Branding Conversations! As part of the campaign, we asked users to create content around Music . Every music contest created is branded by Airtel .
