Putting Community at the Core of Innovation in New Media
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European Journalism Centre : Innovation Journalism: Detecting Weak Signals
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Putting Community at the Core of Innovation in New Media
- 1. Putting Community at the Core of Innovation in New Media by Evgeny Morozov Director of New Media, Transitions Online July 25, 2007
- 5. Paradox? As technology is getting smarter, human interaction is playing an increasingly important role
- 7. Group think or individuality? Arguably, we have never been more autonomous and independent than now BUT The realm of the social Web also makes us more aware of others = better filtering/production of ideas ?
- 17. Ambient Intimacy Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible. Flickr lets me see what friends are eating for lunch, how they’ve redecorated their bedroom, their latest haircut. Twitter tells me when they’re hungry, what technology is currently frustrating them, who they’re having drinks with tonight Lisa Reichelt/ http://www.disambiguity.com/ambient-intimacy/
- 18. All those new social dimensions change the group dynamics completely
- 20. => Emergence of peer-to-peer economy
- 29. Digital Natives won't see any distinction between old and new media
- 30. Old vs New
- 32. Nature of the community dynamics—nobody understands
- 33. Works in practice, but in theory?!
- 34. “ Sharing” or “peer-to-peer” economy requires new metrics
- 35. Yet all media organizations would need to devise those metrics sooner or later; new media is a good place to look at
- 36. How communities can help innovate I. Community can help build new products II. Community can help change old products III. Community can help adjust strategy
- 37. Building New Products 1. Community designs, community decides 2. Community creates, you package 3. Give away code, communities emerge
- 38. 1. Community designs, community decides
- 39. Threadless
- 42. Cambrian House
- 44. 2. Community creates, you package
- 45. News To Me
- 47. uReport
- 48. CNN/YouTube
- 51. 3. Give away code, communities emerge
- 52. Google API
- 53. Chicago Crime
- 54. Mappy Hour
- 55. WeFi
- 60. Communities Change the Product
- 63. Who are the lead users? “ Lead users are users of a product that currently experience needs still unknown to the public and who also benefit greatly if they obtain a solution to these needs” “ .... products are developed to meet the widest possible need; when individual users face problems that the majority of consumers do not, they have no choice but to develop their own modifications to existing products, or entirely new products, to solve their issues”
- 64. FeVote
- 70. Snakes on a Plane: didn't work
- 72. Rough Cuts
- 73. Rough Cuts
- 74. Rough Cuts cont
- 75. How communities can change strategies?
- 85. Digg: the number
- 89. Some challenges for news organizations
- 99. offthebus.net
- 100. But remember: it doesn't work for everything!