15. Myth 4 Teens are the most avid Internet users Reality: They browse less than half as much as a typical user
16. Myth 5 Teens only use their mobile for texting Reality: Okay, teens actually are pretty crazy about texting But…
17. Myth 5 (Cont’d) Reality: That’s not all they do on their mobiles Mobile Media Use by U.S. Mobile Users 13-17 Q1 2009 45% 43% 40% 37% 33% 32% 29% 29% 29% 28% 26% 26% 23% 18% 18% 17% 16% Pre-installed Game Ringtone Download Instant Message Mobile Internet Screensaver Download Picture Download Software Download Game Download Text Alert Email Video Messaging Content Upload Music Download Mobile Video Online Game Streaming Audio Location-Based Service
18. Myth 6 Teens don’t go to the movies anymore Reality: Teens are the biggest moviegoers of all
19. Myth 7 teens play games, but only the gory ones Reality: Teens don’t spend all their time shooting one another
25. Bad news: In general, US teens watch much less news on TV than adults
26. Okay news: many teens access news online, though still to a lesser extent than adults
27. Questions? Nic Covey Director of Insights The Nielsen Company +1 312 385-6718 [email_address] follow Nielsen insights on Twitter … @nielsenwire Thank you.