In July 2003 UNESCO's World Heritage Committee declared "The White City" – the unique, historical, architectural. Municipal texture in the heart of Tel Aviv to be a World Heritage site. With this declaration the internationally community recognized the architectural and urban qualities of Tel-Aviv-Yafo and proclaimed it an attractive tourism venue on the world map.

1. TEL AVIV GLOBAL CITY

2. Tel Aviv-Yafo Municipality
www.tel-aviv.gov.il
Tel Aviv Global City

3. Tel Aviv Global City
Contents
Tel Aviv's History......................................... 08
Jaffa's History................................................10
The City in Numbers................................... 12
.
Cultural Center............................................... 16
The White City.............................................. 20
Nightlife............................................................ 24
Young City....................................................... 26
Business Hub................................................. 28
Tourism..............................................................32
Beaches............................................................ 34
Markets............................................................ 36
Liberalism & Tolerance.............................40
Innovation & Entrepreneurship........... 42 .
Education.........................................................44
Academia & Research............................... 46
Jewish Heritage............................................48
Sustainability................................................. 50
Social Compassion.......................................52
Medical Excellence...................................... 54
Athletic City.................................................... 56
International Relations............................. 58
Strategic Plan................................................ 60
Municipal Council......................................... 62
Contacts........................................................... 66

4. Shalom,
When the 66 founding families of
Tel Aviv set out to create a new
community, they purchased sand
dunes in the bare wilderness,
where they promised to build –
as one of the founders put it - the "New York of
the Middle East." They were visionaries, with big
dreams and little hopes.
One hundred years after Tel Aviv was born, we
can say that the founders' promise was actually
closer to a prophecy. In the decades since its
founding, the small community – known as the
first Hebrew city – has grown into a true global
city, with importance and influence extending
well beyond its borders. It is Israel's financial
and cultural center, and also an international
hub of art and creativity, commerce and trade,
media and academia. It is a city that celebrates
pluralism and tolerance, warmly embracing the
many minorities and communities that compose
its unique human mosaic. And above all, it
continues to welcome dreamers of all sorts.
Wishing you a wonderful time in our city!
Yours truly,
Ron Huldai
Mayor of Tel Aviv-Yafo

5. Introduction - Tel Aviv Global City
Tel Aviv Global City is a national initiative aimed at
elevating the city's global positioning. The strategic
plan in based on five major anchors:
• he city's financial, academic and cultural centrality
T
• el Aviv's entrepreneurial and innovative character
T
• he incorporation of the Greater Tel Aviv Region
T
• The blending of global trends with local assets
• ublic participation in the work process
P
The Global City initiative is spearheaded by the
Tel Aviv-Yafo Municipality in partnership with the
Israeli Government, academic institutions, the
businesses sector, and community organizations.
We see this process as a national interest. Tel Aviv,
as a global city, will impact the lives of its residents,
and serve as a source of pride for all Israeli citizens.
We look forward to seeing you as a part of the Global
City process. Please do not hesitate to contact us with
ideas and thoughts at global_city@mail.tel-aviv.gov.il.
The Global City Unit

7. Tel Aviv was founded
100 years ago. Jaffa
has been around for
3,000. The two towns,
which now make up one
city, share many values:
pluralism, tolerance,
creativity and a love
Tel Aviv was founded 100 years ago
of the sea.
Yafo has been around for 3000. The
two towns, which now make up one ci
share many values: pluralism, toleran
creativity, and a love of the sea.

8. Tel Aviv was founded on April 11, 1909 when 66
families gathered on sand dunes on the beach
outside Jaffa to allocate plots of land for a new
neighborhood. They held a lottery by writing the
names of the participants on white
shells and the plot numbers
on grey shells.
In 1925, renowned Scottish
urban planner Sir Patrick
Geddes presented a master plan
of a garden city, separating between main and
residential streets and emphasizing parks and
squares. In following decades, Tel Aviv became
the area's largest economic center and was
also coined the first Hebrew city, as it was the
birthplace of modern Hebrew culture.
In the 1930's, the arrival of Jewish architects
fleeing Nazi Germany brought the rise of the
Bauhaus, or International, style of architecture.
The historical zone of Tel Aviv, known as the
White City, was declared a UNESCO World
Heritage Site in 2003.
08_09_TEL AVIV HISTORY
0809TEL AVIV HISTORY

9. Following the birth of Israel in 1948, Jaffa
(known as Yafo in Hebrew) was formally merged
with the Tel Aviv municipality. For the next several
decades, the city continued to position itself as
Israel's cultural and financial center. In 2009, the
nation celebrated Tel Aviv's 100th anniversary
with hundreds of festivals and cultural events,
educational initiatives and community projects.
Currently, the city is leading a major initiative to
elevate its international positioning. The Tel Aviv
Global City project is a ten year campaign focusing
on the international facets of the city's financial,
academic, cultural, social and urban performance.

10. Jaffa is one of the oldest
port cities in the world.
The word Jaffa, which means
the beautiful is derived from
Japhet, the name of one of Noah's sons, who
built it after the Flood.
During the times of King Solomon, Jaffa's port
served as a gateway for cedars from Lebanon
used to build the First Temple. It was also
mentioned in the Old Testament as the port
10_11_JAFFA HISTORY
1011JAFFA HISTORY

11. from which Jonah the Prophet embarked on his
maritime journey, which resulted in him being
swallowed by a fish.
Over the years numerous conquerors
passed through Jaffa's gates and during
the Ottoman Empire it was one of the
region's most important ports. In the
late 1800s, Jaffa's ancient city wall
was completely destroyed and the city
expanded out into new areas.
Upon Israeli Independence in 1948,
Jaffa was a center of local Arab
political, cultural and financial
activity. In 1950, the Israeli
government voted to merge the first
Hebrew city and the ancient port
city from which it had emerged. In
1999, the municipality founded the
Jaffa Development Authority, aimed
at improving infrastructure and all
aspects of daily life.

12. • Total area – 51.8 sq. km, 19.85 sq. mi.
• Residents – 403,000 (7.5 M in Israel)
• Average monthly household income:
18,500 shekels (roughly $5,000)
• 250,000 motorized vehicles are registered in
the city, of which 189,000 are private cars
• There is a total of 278,000 parking spots
12_13_THE CITY IN NUMBERS
1213THE CITY IN NUMBERS

13. • Area of green zones (parks, gardens, woods):
9,945 dunams = 20% of the total area
• 25 million passengers travel to or from Tel Aviv
by train annually - 35% of all rail travel in Israel
• Length of roads: 837 km
• Length of bicycle routes: 120 km

15. Time Magazine recently
saluted the city's
international appeal,
noting that it emerges
as the perfect mix of
the contemporary
and the classic.
The city presents
a rare blend of
a world-class cultural
and financial center,
Time Magazine recently saluted the ci
international of the world's that it em
and one appeal, noting
leading beach towns.
as the perfect mix of the contemporary
the classic. The city presents a rare bl
of two main assets: a world-class cultu
and financial center, and one of the wo
leading beach towns.

16. Dozens of theatres and
venues offer an extremely
large variety of performing arts
events of all styles.
THEATRE
Dance: Local and international dance activity
focuses around the Suzanne Dellal Center. Many
of the nation's leading dance companies,
including the Bat Sheva Dance Company (led by
choreographer Ohad Naharin), operate in the city.
www.suzannedellal.org.il
16_17_CULTURAL CENTER
1617CULTURAL CENTER

17. DANCE
Theatre: More than 1,500,000 tickets are sold
annually. The Cameri Municipal Theatre offers
performances with English and Russian translation.
www.cameri.co.il
CLASSICAL MUSIC
Classical Music: Numerous classical groups
operate alongside three major institutions:
The Israel Philharmonic (directed by Zubin Mheta),
The Israel Opera and the Israel Chamber Orchestra.
www.ipo.co.il | www.ico.co.il
www.israel-opera.co.il

18. Museums: Over 1,300,000 people visit the city's
23 museums annually, including the Eretz Israel
Museum (archeology, history and geography) and
Beit Hatfutsot (the Museum of the Jewish People).
www.eretzmuseum.org.il
www.bh.org.il
The New Tel Aviv Museum of Art
The New Tel Aviv Museum of Art will open in
November 2011. The Herta and Paul Amir Bulding,
Designed by Arch. Preston Scott Cohen and
local Israeli Arch. Amit Nemelich, is a dynamic
ornament made of 430 polished cement panels.
The building will host visiting exhibitions and
a permanent collection of highlights from 100
years of Israeli art.
www.tamuseum.com
18_19_CULTURAL CENTER
1819CULTURAL CENTER

19. Film: 1 million movie theatre tickets per year
(about 10% of all film entries in Israel) are sold
in the city. The Tel Aviv Cinematheque hosts ten
international festivals, and will open its new
building in 2012.
www.cinema.co.il
Culture in Greater Tel Aviv
Greater Tel Aviv has a bubbling art and culture
scene. The Design Museum of Holon, designed
by Ron Arad, is one of most important of its
kind in the world. Also in Holon are the Children's
Museum and the Comics and Animation
Museum. Important museums and galleries for
contemporary art can also be found in Bat Yam,
Ramat Gan, Herzliya, Petach Tikva and Netanya.

20. In 2003, the United Nations
Educational, Scientific and
Cultural Organization (UNESCO), proclaimed
the historic zone of Tel Aviv, also known as the
White City, as a World Cultural Heritage site.
The White City is the world's largest grouping
of buildings (about 4,000) in the International
Style, also known as Bauhaus. The buildings
were designed by Jewish architects who had
studied at the Bauhaus School in Germany and
20_21_THE WHITE CITY
2021THE WHITE CITY

21. escaped Europe following the rise of the Nazi
regime. They created a new architectural language,
characterized by its functionality and simplicity.
At first look houses in this style seem like simple
cubic structures. Yet a close observation of the
fine details reveals its characteristics: white walls,
flat roofs, facades with air ways and shading
ledges. The International Style can be best seen
around Rothschild Boulevard.
www.white-city.co.il

22. Over the past 10 years, the municipality invested
1 billion shekels ($250 million) in the renovation
and preservation of historical and cultural assets,
which were inaugurated during 2009, the city's
Centennial Year.
BEIT HA'IR Built in 1925 as a hotel, the historic
City Hall is now a museum for the city's history.
www.beithair.org
HATACHANA – THE STATION The historic train
station, which connected Jaffa and Jerusalem,
was inaugurated in 1892. Today it houses trendy
restaurants, fashion boutiques, cafés and shops.
www.hatachana.co.il
SARONA A German Templar village, built in the
19th century, which will serve as a cultural center.
22_23_THE WHITE CITY
2223THE WHITE CITY

23. TEL AVIV PORT AND THE BOARDWALK The
city's boardwalk runs along 14 kilometers of
beach. The Tel Aviv Port was built in 1938 and
today is home to some of the city's trendiest
bars, night clubs, restaurants and coffee shops.
www.namal.co.il
JAFFA PORT One of the oldest ports in the world,
its hangars house galleries, cafés, restaurants,
and NaLaga'at – a unique complex operated by the
deaf and blind community.
www.namalyafo.co.il
www.nalagaat.org.il
CULTURE SQUARE Designed by artist Dani Karavan,
the square connects the Habima National Theatre,
Mann Auditorium, and the Helena Rubinstein
Pavilion of Art.
www.habima.co.il

24. The New York Times calls Tel Aviv
The Capital of Mediterranean Cool
The Capital of
Mediterranean Cool
24_25_NIGHTLIFE
2425NIGHTLIFE

25. 450 bars and clubs
300 visits of foreign DJs annually
Hundreds of weekly parties
100,000 employees in the night life sector
1,800 cafés and restaurants
The main hang-out areas are:
The Tel Aviv Port in the north
Lilienblum Street in the south
Rothschild Boulevard (cafés and restaurants)
And along the beach

26. 33% of the city's residents are between
the ages of 18-35.
There are 19 community and youth centers.
The Municipality and the Jewish Agency operate
ConnecTLV - a special portal and program for
assisting young immigrants in the city.
www.connectlv.com
26_27_YOUNG CITY
2627YOUNG CITY

27. The most popular youth movement in the city
is the Israel Scouts with 8,500 members. Other
movements include Christian and Muslim Scouts,
various religious movements, several socialist-
oriented movements, and IGY – aimed at the
young GLBT community.
www.zofim.org.il
www.igy.org.il
During winter months, the city holds 5 street
parties that attract tens of thousands.

28. Since its inception Tel Aviv has been a national
and regional financial and commercial center. It
also serves as headquarters for all major trade
associations, the Israel Chamber of Commerce,
the Israel Export Institute and most international
banks. The Tel Aviv University and other
institutions are hubs of research in economics,
business and entrepreneruship.
28_29_BUSINESS HUB
2829BUSINESS HUB

29. 1 of every 8 Israelis works in the city.
50,000 businesses are registered in Tel Aviv.
International Conferences
The Israel Trade Fairs Center hosts dozens of
international conferences and trade shows.
The city hosts roughly 50 international
conferences each year.
www.fairs.co.il

30. Established in 1935, the Tel Aviv
Stock Exchange (TASE) is a
one-stop-shop for capital
market activity in Israel, with an
increasingly sophisticated range of products
available to investors.
30_31_BUSINESS HUB
3031BUSINESS HUB

31. The Tel Aviv Stock Exchange in numbers
(Nov. 2010):
Market capitalization (excluding ETNs):
Equities: US$185 billion
Bonds: US$182 billion
612 companies listing equities
51 companies cross-listed abroad
Flagship index: TA-25
www.tase.co.il
Economic Development Authority
The Economic Development Authority is a
municipal corporation whose aim is to realize
the potential of the municipality's tangible and
intangible assets.
The core of the Authority's activity is real estate,
municipal financial planning and performance,
maximization of the municipal advertising
apparatus and the development of new assets.
In addition, the Authority acts to foster business
relationships with foreign authorities and
entities that wish to develop projects.
www.ta-eda.co.il

32. The Association for
Tourism offers a variety
of services to local and
international tourists:
iPhone Application
A free application offers walking tours, hotel
information and GPS-based restaurant and bar
recommendations.
www.visit-tlv.com
Open-Air City Tour Bus
An open-air bus offers an inclusive tour of the
city in 8 languages: Hebrew, English, French,
Arabic, Italian, Spanish, Russian and German.
www.city-tour.co.il
32_33_TOURISM
3233TOURISM

33. Free Guided Walking Tours
Free tours are available in English all year around.
No need to book in advance —
just come and enjoy!
• The art and architecture of Tel Aviv University:
Monday @ 11:00 am.
• Tel Aviv by night: Tuesday @ 8:00 pm.
• Old Jaffa: Wednesday @ 9:30 am.
• Bauhaus – the White City: Saturday @ 11:00 am.
TOURIST Information Centers
Tourist
INFORMATION CENTER
• 46 Herbert Samuel St., Tel: +972-(0)3-5166188
• The Tachana (historic train station),
Tel: +972-(0)3-7764005
For more information: www.visit-tlv.com
For hotel information: www.telavivhotels.org.il

34. 14 kilometers long
The city's shore is 14 km long, and a new boardwalk
runs along the beach from Bat Yam to Herzliya.
National Geographic recently ranked Tel Aviv
among the world's Top 10 Beach Cities.
Top 10 Beach Cities
A new marina near the Gordon Pool is a center of
sailing and water sports.
www.telaviv-marina.co.il
34_35_BEACHES
3435BEACHES

35. t
rite spor
The favo ach is
be
along the n Israeli
The city's beaches are Matk ot – a ball
f paddle
considered very clean version o !).
our head
and rank high in tests run (watch y
by the Israeli Ministry of
the Environment.
The official bathing
season is April-October.

36. Produce: The Carmel Market
(on the corner of King George
and Allenby streets) and Levinsky street market
offer produce, clothing, and accessories.
Organic produce: Farmers markets offer organic
food on Fridays in the Tel Aviv Port and the
Tachana historic train station.
Arts and crafts: The biweekly Nahalat Binyamin
Street fair is the country's biggest arts and crafts
36_37_MARKETS
3637MARKETS

37. market – open on Tuesdays and Fridays. Located
on the corner of Allenby and King George streets.
www.nachalatbinyamin.com
Flea Market: Jaffa's flea market offers antiques,
clothes, and furniture. Located off Yefet Street.
Open at night on Thursdays during the summer.
Antiques: Israeli and foreign memorabilia and
antiques are offered for sale on Tuesdays and
Fridays on Dizengoff Circle.

39. The city is committed
to wellbeing: both
of its sustainable
public space, and
also of its residents.
It is a city that has
always celebrated
liberalism, tolerance
and pluralism,
warmly embracing
all communities
and minorities.
TLV is committed to wellbeing: both of its
sustainable public space, and also that of i
residents.It is a city that has always celeb
liberalism, tolerance and pluralism, warm
embracing all communities and minorities.

40. A city for all
Since its inception, the city has always welcomed
people of all cultures, ethnic groups and
religions. 90% of the city's population is Jewish.
Large Christian and Muslim communities reside
mainly in Jaffa. Acceptance and respect to
different ways of life are two of the city's most
important values.
40_41_PLURALISMTOLERANCE
4041PLURALISM TOLERANCE

41. Immigrants, migrant workers and refugees
• Tel Aviv has absorbed tens of thousands of
immigrants over the past few decades.
• Many migrant worker communities have been
established in the city since the 1990s.
• Since 2004, thousands of African refugees have
entered Israel and settled in the city.
The GLBT Community
Tel Aviv is the center of the GLBT community in
Israel and a popular destination for gay tourism.
In 2008 the Municipality opened the Gay Center –
a unique model for a city-run community center,
providing various services to the GLBT community
and organizations.
www.gaycenter.org.il

42. Since its creation by 66 entrepreneurial families,
Tel Aviv has always been a center of innovation.
As the Start-up Nation's financial center, Tel Aviv
boasts a young, dynamic, rebellious and highly
academic population which makes the city the
perfect home for creative people with an itch.
42_43_INNOVATIONENTREPRENEURSHIP
4243INNOVATION ENTREPRENEURSHIP

43. The city's innovative buzz can best be
experienced at Rothschild Boulevard, the city's
high-tech hotspot and home to tens of venture
capital firms and startup companies. Ramat
HaHayal in the north is also a major hub of the
local high-tech industry.
The Israeli high-tech industry in numbers:
• Has the highest density of tech start-ups in
the world.
• These start-ups attract more venture capital
dollars per person than any country —
2.5 times the U.S., 30 times Europe, 80 times
India, and 300 times China.
• Has been ranked second in the world in
technological innovation, after the USA
(Deloitte Touche).
• Has more companies on the tech-oriented
NASDAQ than any country outside the U.S.

44. One of the city's main
objectives is educational
excellence, a goal that was
acknowledged nationally when the Municipality
was awarded the National Education Prize in
2008. The city caters to 10,000 kindergarten
children, 26,000 elementary school children
and 18,000 high-school students. In addition,
tens of thousands of students attend
academic institutions.
44_45_EDUCATION
4445EDUCATION

45. Unique Educational Programs
• reen programs in dozens of kindergartens
G
and schools.
• ultural programs for all of the city's
C
students including dance performances, art
exhibitions and concerts.
• tudents with special needs children from
S
dozens of cities and communities around the
country attend schools in Tel Aviv.
• ialik Rogosin School A unique model
B
school in which child refugees and children of
migrant workers, some of them with little or
no schooling at all, are integrated into Israeli
society with special educational programs.
• nitaf Unique day care centers for children of
U
illegal immigrants, for toddlers ageds 0-3.
In 2010 the Municipality initiated a special
national charter between the city and its children
and youth. The charter details both sides' mutual
commitment to safety, health, environmental
and urban excellence, and wellbeing.

46. Tel Aviv University
Founded in 1956 in the
northern neighborhood of Ramat Aviv, Tel Aviv
University is Israel's largest research university.
The general enrollment amounts to about 25,000
students. Tel Aviv University hosts numerous
international conferences and exchange programs
and is also home to some of Israel's most
impressive modernist-style buildings.
www.tau.ac.il
46_47_ACADEMIARESEARCH
4647ACADEMIA RESEARCH

47. International Students
Tel Aviv University encourages overseas
students to study in English on its campus,
offering semester and year long programs,
preparatory programs for new immigrants, and
advanced degrees in various fields of research.
A new joint initiative between the University
and Municipality is devised to attract more
international students. For information:
www.telavivuniv.org
Tel Aviv-Yafo Academic College
The college, founded in 1994, sets new
standards of academic excellence while serving
as a main hub of education in Jaffa. In 2009,
the average psychometric scores of its 4,000
students were the second
highest in Israel.
www.mta.ac.il
Greater Tel Aviv
A new initiative of the Israeli
Government is aimed at
attracting thousands of
international students
to dozens of academic
institutions in Greater Tel Aviv.

48. 90% of the city's population is
Jewish. There are 450 synagogues
in the city, and 900 restaurants are
Kosher under the supervision of the Tel Aviv
Religious Council.
International congregations concentrate around
Ben Yehuda Street. Sephardic synagogues
are located mostly in the south, while most
communities in the north are Ashkenazi.
www.rabanut.co.il
48_49_JEWISH HERITAGE
4849JEWISH HERITAGE

49. The city is a center of Progressive Judaism.
The Daniel Centers of the Reform Movement
maintain kindergartens, schools, community
centers and a guest house. The Conservative
movement has three congregations.
The Reform Movement: www.beit-daniel.org.il
The Conservative Movement: www.masorti.org.il

50. Green Spaces
• 20% of the city's area is green, enjoying some
125,000 trees.
• The city's largest park is Ganei Yehoshua
(along the Yarkon River), which spans 3,500
dunams (740 acres).
• There are hundreds of smaller parks and
gardens, 40 dog parks, 40 open-air fitness
facilities and 8 community gardens.
50_51_SUSTAINABILITY
5051SUSTAINABILITY

51. The Jaffa Slope is one of the largest recycling
projects in Israel. 1.3 million tons of garbage
were removed from a 200 dunam (50 acre),
50-foot high garbage mountain and reused to
build the park.
Green Education: 250 kindergartens and dozens
of schools participate in green initiatives: water
preservation, urban nature projects, city-wide
clean-ups and animal welfare.
Green building: The city encourages using green
building methods such as solar panels, efficient
usage of sun light and isolation materials.
Recycling and Hazardous Materials:
The city produces 1,200 tons of garbage
a day and recycles paper, bottles, batteries,
cardboard, electric appliances, cooking oil
and building refuse.
Bicycles: The city enjoys
120 kilometers of bicycle
routes. A new city-run
bike rental service will be
introduced in 2011.

52. The city's social services
treat a variety of
communities and residents. Ground-breaking
innovative projects include:
Mesila: Roughly 50,000 refugees and migrant
workers receive legal aid, medical and welfare
services, educational and vocational assistance.
Café Europa: a meeting place for Holocaust
survivors and elders of European origin.
52_53_SOCIAL COMPASSION
5253SOCIAL COMPASSION

53. The Garden Library: a library for the migrant
worker community, located in a public park and
offering books in 8 languages.
Absorption Center for Ethiopian Immigrants:
providing guidance, counseling and assistance to
immigrants from Ethiopia living in the city.
The Veterans' Club: a social club honoring the
hundreds of Red Army veterans who immigrated
to the city from the former USSR.

54. Named one of the world's top 10 medical tourism
destinations by Newsweek magazine, the
Tel Aviv Sourasky Medical Center extends
over an area of 150,000 m² and incorporates a
general hospital, a rehabilitation center and a
children's hospital. It also serves as a teaching
and research center.
www.tasmc.org.il
54_55_MEDICAL EXCELLENCE
5455MEDICAL EXCELLENCE

55. Besides serving as the main hospital in
the city, the Medical Center is also the national
referral center for trauma, adult neurosurgery,
pediatric neurosurgery, orthopedic oncology,
surgical oncology, kidney-pancreas transplants
and liver transplants, and microsurgery on
the nervous system. Additional major health
institutions include the Wolfson Medical Center
and Assuta - Israel's largest private hospital.
www.wolfson.org.il
www.assuta.co.il
The Tel Aviv Medical Center
in Numbers:
Physicians: 1,200 (657 specialists).
Nursing Staff: 1,780 (89% - RN).
Health Professionals: 740.
In-house Hospitalization Departments: 43.
Beds: 1,300.
Number of Hospital Admissions: 100,000/year.
Births: 11,000/year.
Average Length of Hospitalization: 4.3 days.
Surgeries: 31,000 (9,371 ambulatory)/year.
Outpatient Clinic Visits: 1,300,000/year.
Emergency Room Visits: 187,000/year.
Operational Budget: Over $250 million/year.

56. In recent years the city
hosted numerous international
sports competitions, including the European
RS:X Surfing Championship, the World Cable
Ski Championships, International Bridge
Competitions and the European Youth
Basketball Championships.
More than 55% of the city's residents
participate in sports activities in the city.
56_57_ATHLETIC CITY
5657ATHLETIC CITY

57. The Tel Aviv Marathon is held annually in April.
In September, the Nightrun attracts thousands.
The city produces 70 mega-events attracting
over 200,000 participants.
There are 120 km of bicycle routes.
Chess is taught in schools to 3,000 children.
In 2010, GM Alik Gershon set a world record playing
525 matches simultaneously at Rabin Square.

58. International Relations Department
The Municipality has ties, joint projects and
exchange programs with dozens of cities. Most
foreign embassies and many international
organizations are located in the city. Additionally,
the city maintains formal partnership accords
with New York, Philadelphia, Buenos Aires, Paris,
Toulouse, Cannes, Barcelona, Frankfurt, Bonn,
Cologne, Essen, Freiburg, Vienna, Lodz, Warsaw,
Milan, Budapest, Belgrade, Sofia, Chisinau, Izmir,
Moscow, Beijing, Incheon and Almaty.
Mr. Eliav Blizowsky, Director.
eliav_b@mail.tel-aviv.gov.il
58_59_INTERNATIONAL RELATIONS
5859INTERNATIONAL RELATIONS

59. The Tel Aviv Foundation
The city's international foundation initiates
projects in the fields of education, culture, arts,
sports, environment and social services. Since
its establishment in 1977, the Foundation has
created over 400 projects and raised more than
$400 million worldwide.
www.telavivfoundation.org
Tel Aviv-Los Angeles Partnership
As part of the Jewish Agency's Partnership 2000
project, Tel Aviv and LA maintain close ties in the
fields of education, environment, business, art
and culture. One of the flagship programs brings
Hollywood executives to the city for workshops
with local filmmakers.

60. Between 2001-2005, the Municipality prepared
a strategic plan for the city in order to improve
both its current and future operations, keeping
in mind the next generations' needs. The
plan encompasses all aspects of life and was
prepared in a transparent process with the
participation of hundreds of people. The result
of this plan is a vision with four components:
60_61_A STRATEGIC PLAN
6061A STRATEGIC PLAN

61. An economic and cultural center: The city will
take action to safeguard and consolidate its
position as the economic and cultural center of
Israel, while using its wealth generating capacity
to improve its citizens' quality of life.
A city for all its residents: The city will be
attractive for living to all age groups; featuring
a varied supply of homes; boasting a quality
education system; promoting equal opportunities;
enhancing pluralism and community cohesion.
Citizen-oriented governance: Local governance
will be citizen-oriented and will possess a
reasonable measure of autonomy for running
the city's internal affairs, and cooperate with
neighboring authorities.
An attractive urban environment: The city will
welcome renovation and change and actively
pursue the preservation of its architectural-
planning heritage. Environmental considerations
will guide its land use mix. A balance will be struck
between built-up areas and open spaces. A multi-
modal, friendly and sustainable transport system
will provide good accessibility. Measures will be
taken to reduce environmental nuisances.
www.tel-aviv.gov.il

62. THE MAYOR AND THE MUNICIPAL COUNCIL (Jan. 2011)
Elections take place every five Council Chair
years. The Mayor is chosen by a Yael Dayan
direct vote. The council members +972-3-5218250
are chosen by party vote. yaeld@mail.tel-aviv.gov.il
Tel Aviv 1 Faction
Members of the Council
(elected Nov. 2008) Council Members
Shula Agami
Mayor +972-3-5218287
Ron Huldai agami_s@mail.tel-aviv.gov.il
+972-3-5218218 Tel Aviv 1 Faction
huldai@mail.tel-aviv.gov.il
Tel Aviv 1 Faction Haviva Avi-Gai, Adv.
+972-3-5218401
Deputy Mayors haviva@mail.tel-aviv.gov.il
Doron Sapir, Adv. Koach Lagimlaim Faction
First Deputy Mayor
+972-3-5218271 Benjamin Babayof
sapir_d@mail.tel-aviv.gov.il +972-3-5218248
Tel Aviv 1 Faction babayof_b@mail.tel-aviv.gov.il
Shas Faction
Nathan Wolloch
First Deputy Mayor Yael Ben-Yefet
+972-3-5218488 +972-3-5218163
nat_w@mail.tel-aviv.gov.il yaelby@mail.tel-aviv.gov.il
Koach Lagimlaim Faction City for All Faction
Meital Lehavi - Deputy Mayor Dr. Noah Efron
+972-3-5218440 +972-3-5218095
meital_l@mail.tel-aviv.gov.il efron_n@mail.tel-aviv.gov.il
Meretz Faction City for All Faction
Peer Visner - Deputy Mayor Shmuel Gefen
+972-3-5218782 +972-3-5218551
visner_p@mail.tel-aviv.gov.il gefen_s@mail.tel-aviv.gov.il
Green Party BGD Faction
Asaf Zamir - Deputy Mayor Rachel Gilad-Wallner
+972-3-5218402 +972-3-5218133
zamir_a@mail.tel-aviv.gov.il gilad-wallner_r@mail.tel-aviv.gov.il
Rov Ha'Ir - The Young Party City for All Faction
62_63_THE MUNICIPAL COUNCIL
6263THE MUNICIPAL COUNCIL

63. Arnon Giladi Carmela Ozeri
+972-3-5218390 +972-3-5218286
arnon@mail.tel-aviv.gov.il, ozeri_c@mail.tel-aviv.gov.il
arnon@igudan.org.il Social Justice Faction
Likud Faction
Omar Siksik
Yoav Goldring +972-3-5218105
+972-3-5218161 siksik_om@mail.tel-aviv.gov.il
yoav.goldring@mail.tel-aviv.gov.il Yaffa Faction
City for All Faction
Alon Solar
Reuven Ladianski, Adv. +972-3-5218010
+972-3-5218330 solar_a@mail.tel-aviv.gov.il
ladianski@mail.tel-aviv.gov.il Rov Ha'Ir - The Young Party
Latet Lihyot (Let Live) Faction
Dr. Hanna Tamir
Dan Lahat, Adv. +972-3-5218782
+972-3-5218123 tamir_h@mail.tel-aviv.gov.il
lahat_d@mail.tel-aviv.gov.il Green Party
Green Party
Dr. Moshe Tiomkin
Aharon Maduel +972-3-5218126
+972-3-5218391 tyomkin_m@mail.tel-aviv.gov.il
maduel_a@mail.tel-aviv.gov.il Koach Lagimlaim Faction
City for All Faction
Yaniv Waizman
Ahmed Mashharawi +972-3-5218116
+972-3-5218375 yaniv@mail.tel-aviv.gov.il
mashharawi_a@mail.tel-aviv.gov.il Rov Ha'Ir - The Young Party
Meretz Faction
Shelomo Zafrani
Shlomo Maslawy +972-3-5218537
+972-3-5218881 zafrani_s@mail.tel-aviv.gov.il
maslawi_s@mail.tel-aviv.gov.il Shas Faction
Likud Faction
Tamar Zandberg
Shmuel Mizrachi +972-3-5218278
+972-3-5218856 zandberg_t@mail.tel-aviv.gov.il
mizrachi_s@mail.tel-aviv.gov.il Meretz Faction
Tel Aviv 1 Faction

64. NOTES

66. Design Hagit Maimon Municipality Photographers Raphael Delouya, Elad Gonen, Jacob Kantor, Niv Kantor, Israel Sun, Yael Zur
CONTACT INFO
TLV GLOBAL CITY
Tel Aviv Global City
Ms. Hila Oren, General Director
1, Zeitlin Street
Tel Aviv 64956
+972-(0)3-7253861
global_tlv@tel-aviv.gov.il
INTERNATIONAL RELATIONS DEPT.
International Relations Department
Mr. Eliav Blizowsky, Director
Tel Aviv-Yafo Municipality
69, Ibn Gabirol Street
Tel Aviv 64162
+972-(0)3-5217845
eliav_b@mail.tel-aviv.gov.il
ASSOCIATION FOR TOURISM
Association for Tourism
Ms. Etty Gargir, CEO
Tel Aviv-Yafo Municipality
69, Ibn Gabirol Street
Tel Aviv 64162
+972-(0)3-5218214
www.visit-tlv.com
Data taken from the Statistical Yearbook no. 49
of the Tel Aviv-Yafo Municipality, 2009-2010
Published Jan. 2011
www.tel-aviv.gov.il