Argentina has a large digital market potential due to its high internet penetration and social media usage rates. It has the second highest internet penetration in the world after the US, with 68% of the population (28 million users) online. Social networks are highly utilized in Argentina, with 9 out of 10 Argentines using social media for an average of 9.8 hours per month. Argentina also has a strong creative industry, ranking among the top 15 countries for creative exports and 2nd in Latin America. It is seen as a reliable source for outsourcing due to its educational standards and ability to succeed in graduate level studies.

1. WHYARGENTINA?
WHY MG54?

2. WHY ARGENTINA? I DIGITAL ARGENTINA
DIGITAL ARGENTINA
DIGITAL MARKET WHERE MG54 LIVES
Experience in the use of new digital media
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3. WHY ARGENTINA? I DIGITAL ARGENTINA
2° COUNTRY WITH THE HIGHEST
INTERNET PENETRATION,
AFTER THE UNITED STATES
68 %
28 MILLION USERS
Source: Kleiner Perkins – La Nación -http://www.lanacion.com.ar/1533260-la-argentina-es-el-pais-con-penetracion-de-internet-en-la-region
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4. WHY ARGENTINA? I DIGITAL ARGENTINA
TOTAL AD SPEND IN LATIN AMERICA GROWING
AT FASTEST PACE WORLDWIDE
ARGENTINA, THE FASTEST-GROWING COUNTRY IN
LATIN AMERICA, EXPANDED BY A 20% LAST YEAR,
NEARLY TWICE THE REGIONAL 11% PACE
IN 2013, ARGENTINA IS EXPECTED TO OVERTAKE
MEXICO TO BECOME THE NO. 2 COUNTRY IN AD
SPENDING REGIONALLY.
Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009590
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5. WHY ARGENTINA? I DIGITAL ARGENTINA
LATIN AMERICAN COUNTRY
WITH MOST INTERNET
PENETRATION
Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009218&ecid=a6506033675d47f881651943c21c5ed4
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6. WHY ARGENTINA? I DIGITAL ARGENTINA
3 OUT OF 4
ARGENTINES
75% OF ARGENTINE POPULATION HAVE INTERNET ACCESS.
30,5 MILLION (OF TOTAL OF+40 MILLION ARGENTINES) OF INTERNET USERS.
Source: Infoabe http://www.infobae.com/notas/625030-El-75-de-la-poblacion-argentina-tiene-acceso-a-internet.html
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7. WHY ARGENTINA? I DIGITAL ARGENTINA
HIGH MEDIUM LOW
34% 30% 36%
NSE PROFILE – SOCIOECONOMIC LEVEL (2011 YEAR)
Source: Koru – IAB : http://vimeo.com/ 48484154
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8. WHY ARGENTINA? I DIGITAL ARGENTINA
9 OUT OF 10
ARGENTINES
VISIT/USE
SOCIAL NETWORKS
Source: Koru – IAB : http://vimeo.com/ 48484154
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9. WHY ARGENTINA? I DIGITAL ARGENTINA
THE COUNTRY WHERE THE SOCIAL NETWORKS ARE MOST USED
WITH A MONTHLY
AVERAGE OF 9,8 HOURS,
WELL ABOVE OF THE
WORLD AVERAGE.
Source: comScore - Clarín: http://www.clarin.com/sociedad/Argentina-pais-usan-redes-sociales_0_835716494.html
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10. WHY ARGENTINA? I DIGITAL ARGENTINA
9 OUT OF 10 ARGENTINES MAKE WEB SEARCHES.
Source: comScore
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11. WHY ARGENTINA? I DIGITAL ARGENTINA
8 OUT OF 10
ARGENTINES
communicate using
IM (instant messaging)
Source: comScore
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12. WHY ARGENTINA? I DIGITAL ARGENTINA
7 OUT OF 10 ARGENTINES USE EMAIL.
Source: comScore
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13. WHY ARGENTINA? I DIGITAL ARGENTINA
0 20 40 60 80 100 120 140
United States
Brazil
Japan
United Kingdom
Indonesia
India
México
Canada
Spain
Philippines
Turkey
Colombia + ARGENTINA RANKED NO. 17 ON TWITTER ACCOUNTS CREATED BEFORE 07/01/2012
Venezuela
Russia
South Korea
Netherlands
Argentina
France + ARGENTINA HAS APPROXIMATELY 7 MILLION TWITTER ACCOUNTS (GROWING).
Germany
Italy
Scope: million. approximate values. Source: Semiocast: http:// semiocast.com/publications/ publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US
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14. WHY ARGENTINA? I DIGITAL ARGENTINA
25 – 34 years: 35 – 44 years: 45 – 55 years:
15 – 24 years: 23,8% 17,1% 11,8% 55+ years:
35,5% 11,9%
AGE GROUP OF TWITTER ACCOUNTS IN ARGENTINA
Alcance: edad Source: IGNIS : http:// www.ignis-arg.com/twitter-un-mundo-en-140-caracteres/
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15. WHY ARGENTINA? I DIGITAL ARGENTINA
+ ARGENTINA IS THE MARKET #12 OF FACEBOOK (JANUARY 2013)
+ 20.669.880 FACEBOOK ACCOUNTS (48% MALE – 52% FEMALE)
Alcance: cuentas de FBK Source: Socialbakers: http://www.socialbakers.com/facebook-statistics/
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16. WHY ARGENTINA? I DIGITAL ARGENTINA
Smartphones, the
fastest-growing
technology in history
Argentina (217%)
appears among the
fastest growing countries
between July 2011
and the same month of
2012.
Behind China (401%),
Chile (279%) and Brazil
(220%).
Alcance: usuarios Source: Infobae http://www.infobae.com/notas/667311-Smartphones-la-tecnologia-de-mayor-crecimiento-en-la-historia.html
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17. WHY ARGENTINA? I DIGITAL ARGENTINA
10 MILLION
ARGENTINES
HAVE SMARTPHONES
24%
OF THE POPULATION
Alcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina
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18. WHY ARGENTINA? I DIGITAL ARGENTINA
Argentina is the
country with the
highest connectivity
in the region.
ARGENTINA
BRAZIL: 28% CHILE 24% 46% OF THE CELLULAR PHONES
ALREADY HAVE INTERNET.
Alcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina
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19. WHY ARGENTINA? I CREATIVE ARGENTINA
CREATIVE ARGENTINA
BENEFITS & OPPORTUNITIES : MG54
History and World Recognition
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20. WHY ARGENTINA? I CREATIVE ARGENTINA
AMONG THE 15 BEST
COUNTRIES
CREATIVE
(IDEAS)
SERVICES
EXPORTS
Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm
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21. WHY ARGENTINA? I CREATIVE ARGENTINA
2°
BEST COUNTRY IN
LATIN AMERICA
CREATIVE
(IDEAS)
SERVICES
EXPORTS
Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm
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22. WHY ARGENTINA? I CREATIVE ARGENTINA
AMONG THE 10
MOST AWARDED
COUNTRIES
CREATIVITY
(IDEAS)
IN ADVERTISING
Source: The Gunn Report http://www..gunnreport.com
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23. WHY ARGENTINA? I RELIABLE ARGENTINA
RELIABLE ARGENTINA
TRUST & CREDIBILITY : MG54
Because of its Awareness and Attitude
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24. WHY ARGENTINA? I RELIABLE ARGENTINA
BEST COUNTRY
IN ABILITY TO
SUCCEED IN
GRADUATE STUDIES
KNOWLEDGE
GRADUATE MANAGEMENT
ADMISSION TEST GMAT
The GMAT is a standardized test aimed
at measuring aptitude to succeed
academically in graduate business
studies.
Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm
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25. WHY ARGENTINA? I RELIABLE ARGENTINA
2°
BEST COUNTRY IN
LATIN AMERICA IN
OUTSOURCING
(IDEAS)
Fuente: SourcingLine http://www.sourcingline.com/top-outsourcing-countries
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26. ¿POR QUÉ ARGENTINA? I ACTITUD
WHY ARGENTINA?
WHY MG54?
EXPERIENCE
COMMITMENT
SUCCESSFUL CASES
AWARDS
VIEW + INFORMATION OF MG54
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27. WWW.MG54.COM
“INNOVATION IS ABOVE ALL, AN ATTITUDE”

28. WWW.MG54.COM