Class comments and additional tips from the workshop.

1. Top Social Media (SocM) Challenges stated by the Class
 Managing Info – daunted by a large amount of info
 Why use SocM to job hung
 Worry about sharing too much privacy and not knowing how to turn privacy settings on
 Whether to link all social media together – LinkedIN-Facebook-Twitter
 What to put out there – a strategy for one’s SM presence
 Creating visibility using SocM
 Getting comfortable with using SocM
 Using Facebook for professional (versus personal) reasons
 Time to do it all
 Motivation
 Social Media Plan
Facebook Privacy Settings
1. Account (pull-down at top right)
2. Privacy Settings (a menu choice)
3. Customize Settings (click link)
4. Choose one of the following settings:
a. Everyone
b. Friends of Friends
c. Friends Only
Facebook Profile Settings
1. Choose Profile on Menu Bar
2. Click “Edit Profile” Button
Twitter Terms
 @ “at sign” (shorthand for referencing another Twitter user)
 # “hash tag” (hashtags precede text that are keywords in Tweets)
o Keywords are searchable text that identifies the subject of the Tweet
o e.g. #CES returns Tweets about the CES (consumer electronics show)
o e.g. #PRjobs returns Tweets about PR jobs
 D “direct message” (send a Twitter user a direct message)
o D <username> <message>
o D SandraAClark Thanks for leading a great Twitter class!
 F “follow” (follow a Twitter user)
o F <username>
o F SandraAClark

2. Increase Number of Hits / Developing Your Brand
 Test: google your own name
What could you do to add to your online presence?
 Write: turn your college thesis into smaller articles and post in a blog
 Write whitepapers
 Join Associations, councils
 Connect with alumni from your schools
 Connect with past co-workers
 Contribute to a blog or website
 Respond to tweets and blog posts
More Resources
Technorati.com : The leading blog search engine and directory, Technorati.com indexes more than a
million blogs. The site has become the definitive source for the top stories, opinions, photos and videos
emerging across news, entertainment, technology, lifestyle, sports, politics and business.
Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive
and current index of who and what is most popular in the Blogosphere.
Mashable.com: the top source for news in social and digital media, technology and web culture. With
more than 40 million monthly pageviews, Mashable is the most prolific news site reporting breaking
web news, providing analysis of trends, reviewing new websites and services, and offering social media
resources and guides. Mashable’s audience includes early adopters, social media enthusiasts,
entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0
aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook
users — an increasingly influential demographic.