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Note: The data and comment used in this report is for sample purpose only and does not represent actual data. Customer Satisfaction – recent updates in measurement and performance across all channels?  Serve You Right
Customer Service Benchmarking Australia (CSBA) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Improvement Model Customer Centric Organisation
Customer Service and Satisfaction  Why is it important? Customer Feedback Management, Aberdeen Group June 2008 Studies by Bain & Company show that a  5 percent increase in customer retention can increase a company's profitability by 75 percent . DEFINITION OF MATURITY CLASS MEAN CLASS PERFORMANCE Best-in-Class:  Top 20% of aggregate  performance scorers ,[object Object],[object Object],[object Object],Industry Average:  Middle 50% of aggregate performance scorers ,[object Object],[object Object],[object Object],Laggard:  Bottom 30% of aggregate performance scorers ,[object Object],[object Object],[object Object]
Why bother with customer service? ,[object Object],[object Object],[object Object],[object Object],[object Object]
CSBA Measurement Improvement Model Customer Centric Organisation
Customer Satisfaction Measures
Net Promoter Score (NPS)   Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld 8 3 9
NPS ®  by Number of Times Company Contacted Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld
Identify Areas for Improvement
Elements to Customer Satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],28% 13% 14% 18% 6% 24% The Office of Public Services Reform,  “The Drivers of Satisfaction with Public Services”
Ease of doing business Customer effort score Regulatory measures
CSBA Measurement Improvement Model Customer Centric Organisation
CSBA Measurement Improvement Model Customer Centric Organisation
Understand Current Performance
Driver  Internal Measure  Timeliness ,[object Object],[object Object],[object Object],Physical Environment  ,[object Object],Information  ,[object Object],[object Object],Staff attitude ,[object Object],Professionalism  ,[object Object],Delivery  ,[object Object]
Current Performance
Current Performance
Customer Service Performance from CSBA Industry Total Grid Score Better Worse March to June 2011
Ten Key Points for  Successful Customer Satisfaction Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Measures
Hardship measures LOTE assessment Website ease of doing business
Social Media
Discussion
Customer Service Benchmarking Australia Level 5, 10-16 Queen Street Melbourne VIC 3000 T:03 9605 4900  |  F:03 9642 1741  www.csba.com.au

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Customer Satisfaction - recent updates in measurement and performance across all channels

Editor's Notes

  1. Today I am going to talk about customer service measures and what I am seeing in terms of best practices, I will talk about what we see from over 15 different industries and private and public …good and bad stuff. We have recently put a survey online to see how people are going and sadly the average score is a fail. So what is happening. In the next 20 minutes I will discuss the following
  2. So you go and do customer satisfaction measures understand what drives it , set you kpis and do objective assessment
  3. Consistency across the organisation – CSBA can help with developing standards. are irrelevant even though they get touted around e.g. complaints resolved in10 days
  4. This was from a survey of public service customers. This shows how two factors, delivery and timeliness are responsible for half of how satisfied a customer is with their transaction with you.
  5. Slide from Ritson or overall NPS e.g. from Pat slides
  6. Why is it important with
  7. This needs to show all departments internal and external…lots of time I get people that describe the awful service from internal departments.
  8. This needs to show all departments internal and external…lots of time I get people that describe the awful service from internal departments.
  9. Complaints measure; Social media measures