1. Investment presentation

2. contents
product
market review
business review
offer

3. what is Nanobilet all about?
Nanobilet makes buying and selling tickets smooth and
efficient
We are proud to intriduce 5 of our favorite features:
• Launch sales from your website with our nanowidget
• Event promotion using our toolbar: partner networks, promocodes, Email and SMS
mailing
• Realtime promo channels analytics
• Effortless ticket checking at the event
• Automated paperwork

4. introduction
Positioning
We are building Amadeus for event market
So far
11 months from the start and we have served more than 100 event organizers and transactions worth over 8 500
000 rubles
Team
8 dedicated guys – experienced event industry pros and super tech savy specialists
Mission
Our unique market
proposition
Our business model
Constantly setting highest standard of quality for our partners and their clients
We are focused on buildings a single system for event tickets booking
We charge 7-15% commission from each transaction

5. customer issues
Existing purchasing mechanics are outdated
Customer issues
Currents solution
Inconvenient purchasing procedure
Customers spend a lot of time on
ordering, calls and getting tickets
Purchase in a few clicks
Limited purchasing opportunity for
regional customers
Customers travel to other cities to get
tickets or buy them at the event for a
higher price
Purchase available from anywhere in the
world
Tickets get lost
Lost ticket can not be restored
E-ticket is always available at customers
personal account
Complicated returns procedure
Customer has to come to ticket operator’s
office and submit a request
Return procedure is automated and can be
done remotely
Today there is no solution for this problem
Our team is building a single system for
event tickets booking
It’s hard to find particular tickets due
to the fact that different ticket
operators have different quotes
Nanobilet’s solution

6. organizers issiues
Current solution is not effective
Organizers’ issues
Current solutions
Nanobilet’s solution
Instant launch of automated sales
process
Small and middle sized organizers have a
hard time setting up tickets issuing and
sales
Manual issuing and sales
Selling to regional customers
Price discounts for regional customers
Purchase available from anywhere in the
world
Estimating promo chanells efficiency is
complicated
Sales analytics with traditional operators is
a black box
Realtime sales analytics and management
Advertising budget allocation
Budgets are optimized using iterative
approach
Launching sales from organizer’s
website
Lower sales due to lack of single
system for event tickets booking
Developing own system of ticket
control and payment processing
Manual allocation of quotes between
ticket operators
Realtime promo analytics allow
optimize budget straight away
Widget placement takes less then 5
minutes
Our team is building a single system for
event tickets booking

7. extra advantages
Implemented:
• Tools for viral marketing: automated promotion via discount promocodes
• Design kit for creating vecor scheme of event halls
• Adaptive design for smartphones and tablets
• Digitalized paperwork
• Tools for starting organizer’s own promo campaign
• Billing
Scheduled:
• Ticket sales via social networks
• Mobile apps for customers and partners(iOS and Android)
• Interfaces for Email and SMS marketing using customer database
• Further development of API
• Referal system and gamification
• Further development of viral promotion tools
• Single system for event tickets booking

8. contents
product
market review
business review
offer

9. ticket market
Our target markets for today are Russia and CIS
1 bln usd
concerts and
parties*
1 bln usd cinema
(450 000 shows
per year)*
1 bln usd other
events*
1 bln usd
sports*
In 2010 cultural and entertainment events in Russia
were attented by more then 155 mln people**
Annual growth of ticket sales market is 11%
Ticket market value in Russia is already worth 5 bln
usd
Only 5% of this volume is contributed by online
sales
Rocket growth of e-tickets expected
Global market is estimated to be worth
155 bln usd
1.5 bln usd
theatre*
* According to research company «Express-Obzor»
** According to the marketing department of the company «Euroset»

10. ticket market in
Russia
Moscow
Information contributes by RMA
4500 concert organizers;
10000 venues that hold events (50% are museums);
One of te largest organizers is state runned Moscow State
Philharmonic;
Stable growth for the last ten years
Moscow venues picture*
Regions
S.-Petersburg
200 cinemas - average
check 820 rub
300 theatres - average
check 2610 rub
350 clubs - average check
3410 rub
1200 sports sites average check 320 rub
*Data provided by PayOnline 2013

11. competition
Online players
Mobile
website /app
Seated tickets
Promo analytics
Tickets check app
Viral promo
tools
Discount
promocodes

12. competition
Offline players
Mobile
website /app
Seated tickets
Promo analytics
Tickets check app
Viral promo
tools
Discount
promocodes

13. success stories
Foreign players
Tikcketfly.com - 4.1 mln tickets sold, 26 000 events, 37 mln usd investments within 4 years, last year revenue
growth 57%
Eventbrite.com – 115+ mln tickets sold (1 mln tickets weekly sales) , investments - $140 mln.
Ticketmaster.com - 120 mln tickets sold last year, 8+ bln usd turnover. run operations in 20 countries. over
11 000 clients and 3 000 employers

14. contents
product
market review
business review
offer

15. operation scheme
Our sales dep. engage new clients to
use Nanobilet’s platform
Organizer logs in via our website,
fills in the info about his event and
company details and sends event for
moderation
Our manager checks event and
company details and prepares an
agency contract (in case when
public offer cant be used)
pattern of interaction with the organizers
Manager teaches functional service,
monitors placement of widgets and
makes recommendations to advance
through partners
Organizer or our employee meet
visitors at the entrance and check
the tickets
After the event is finished organizer
applies for fund withdrawal via his
personal account. Nanobilet transfers
revenue from ticket sales minus 715% comission

16. monetization
DIY EVENT MANAGEMENT
SaaS with comission from sales volume
Transactional
• 7-15% comission from sales volume
7-15%
Service(Potential)
• Monthly subscription for extra features
• Fixed comission for every ticket

17. what we have achieved
First eleven months turnover exceeded 8.5 mln rub
Average ticket price=
1265 rub.
Average check= 2083
rub.
ARPPU = 84 rub.
150 clients
696 events
Period
December, January, February
March, April, May
June, July, August
September, October, November
Total
Tickets
Revenue
Visiotors
1160
1884
1816
1910
6770
1 797 227
2 125 997
2 822 185
1 815 977
8 561 386
61657
52263
67063
79182
260165
Conversion,
%
1,9
3,6
2,7
2,4
2,6

18. team
CTO
CEO
Andrei Beletskiy
Egor Egerev
10 years of creating and maintaining successful
commercial Internet projects using modern
back end and front end technologies,
5years of development in Python.
5 years of experience contracting with top
russian ticket operators
7 years of experience holding musical
events
CFO
Ekaterina Parhomenko
5 лет years as CFO and deputy CFO at QIWI
,
CIS.
АССА diploma on IFRS
CMO
Designer
Kate Mircha
7 years in marketing and PR.
From 2009 till 2012 - head of PR
at Arena Moscow and Stadium Live.
From 2012 г. manages GYPSY’s PR
campaign

19. partners

20. marketing
Customer acquisition channels
Partners acquisition:
Customer acquisition:
Sales dept.
Exclusive ticket distribution
Email newsletters with market analytics
“Word of mouth”
Holding events for potential clients on event
organization topics
Partner network
Blogging
“Word of mouth”
Referal programms
Event branding
E-mail and SMS marketing
SЕО
PPC advertising

21. strategy
Our focus for today
• Acquiring
new clients
• Extending partner network – fan clubs, social network groups, content websited
• Communicating with existing clients in order to find unfulfilled needs
• Developing tools for automated promotion in social networks
• Prepayment for top clients

22. Strategy
The concept of development
Organizer’s
website
Nanobilet integrates several groups of customers. Each group
can benefit from the platform if all groups are connected to it.
We believe that the crucial element in this ecosystem are event
organizers.
Social
networks
Product mechanics:
• Event organizer add events to the platform
• Event organizers manage discounts, promos and bonuses for
ticket purchase
• Event page on organizer’s website is modified automatically
• Information is distributed between tested partners connected to
the platform which have access to all tickets
• New partners can propose their own terms to event organizers
and vice versa
• Customers see all empty seats regardless to where they buy the
ticket
• Each group of clients is deals with others on a single contract
base
Network
of offices
organization
TO
network
CPA
model
Content
resources
interaction via API and partner interfaces
* - ticket operators

23. facts and forecast
Market volume $5bln
Operational revenues $500 mln
Average market growth 11%
Nanobilet’s IRR 35%
turnover $3 242 000
tickets 75 000 шт
operational revenue
$324 200
turnover $86 500
tickets 2000 шт
operational revenue
$8650
turnover $10 800 000
tickets 250 000 шт
operational revenue
$1 080 000
turnover $35 000 000
tickets 830 000
operational revenue
$3 600 000

24. contents
product
market review
business review
offer

25. why now?
• E-tickets
are expected to contribute 30% to total volume by 2014 (now 5%)
(conservative forecasts)
• Software
demand
• Event
of top ticket operators has been developed 10+ years ago and no longer can fulfill market
organizers tend to switch to e-tickets and more advanced platforms
• Favorable
research)
• Premises
macro situation - e-commerce expected to grow 30% YoY until 2015 (Morgan Stanley
of favorable legal regulation changes

26. investment offer
We are looking for:
$1,5М to be investment in company
development.
Terms:
First tranche - $500К,
KPIs fulfillment: second tranche - $1М
Exit strategy:
Strategy partner buy out
IPO
Conservative forecast of investments recoupment in 3 years
Financial plan and detailed Road Map can be presented on demand.

27. Ready to join the ticket
platform of the future?
Egor Egerev CEO
+7 (903) 267-9-777
egor@nanobilet.ru