This digital workshop is your chance as a digital/social media practitioner to discuss your everyday struggles and share your best experiences. The workshop aims to inspire you through a brief introduction to strategic use of digital media followed by one or two sessions where you can share and discuss the use of everything from facebook feeds to linkedin pages with digital likeminds. We will guide you through the session with inspiration, best practice examples and concrete recommendations for you in your digital quest.

1. Digital Strategy Workshop
By Tobias @egmose & Harald @tokeroed

2. Tobias Egmose
2
Digital Advisor
Hou Media
We produce video and develop digital
solutions to improve corporate
communication.

3. Harald Reedtz Tokerød
3
Senior Digital Strategy Advisor
House & Co
We believe every business has an
unexploited digital business potential.
We help identify this potential and
define a digital strategy that we also
support with digital software solutions.
Inspire > Listen > Challenge > Solve

4. Digital Business
4

5. Digital Strategy
5
Core Business

6. Det Digitale Landskab
6

7. Shape your digital vision
7

8. No course – no sucess
8

9. Multichannel is business
9
Companies that effectively sell across multiple channels achieve more
than 40% higher sales ROI than companies wedded to a single channel.
Nearly a third of all B2B purchases are done digitally.
http://blogs.hbr.org/2014/04/4-ways-the-best-sales-teams-beat-the-market/
Customers today use an average of six channels during the buying
process, and the number of channels available to them is only increasing.

10. Smooth customer journey
10

11. Digital = satisfaction
11

12. Mapping stakeholders
12

13. Touchpoints
13

14. A question for you
14
What are your main struggles as a digital practitioner?
What do you need to improve?

15. Go into groups to discuss
15
Who are your key stakeholders?
Is your organisation ready for a digital strategy?
Is there a solid ground for your digital strategy?
What is value to your organisation? (other than sales?)