This document describes the development of an idea through various mediums including 28 slides, 4 books, 2 concepts, and 1 recipe. The idea was developed using ingredients from "The Social" and through beta testing and open discussion with users to constantly improve the idea. The document provides details on an event in May 2013 hosted by TEDxEutropolis.eu and Creative Drive Heerlen to further develop the emulsion of ideas.