Detailed results of BillingViews' initial survey on U.S. mobile subscribers' willingness to adopt direct-to-bill mobile mobile payments.

1. BIllingViews
Consumer Survey:
Are U.S. Mobile Subscribers Ready to Replace Debit & Credit
Cards with Direct-to-Bill Mobile Payment?
1
© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com

2. Survey Detail BIllingViews
We asked: If you bought something using your mobile phone,
would you consider charging it directly to your mobile bill?
15% said they would.
4%
11%
o 42% prefer credit card.
o 28% prefer debit card.
15%
42% o 15% make lack of trust in their
provider the decisive issue.
o 28% of those who said “Yes”
28% specify that they’d want loyalty
points.
Yes, but only if I get points. Yes, that sounds good.
No way, I don't trust my provider. No, I'd rather use my debit card.
No, I'd rather use my credit card.
2
© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com

3. The Panel BIllingViews
Survey Respondents by Operator
Verizon
Panelists had to subscribe to
Wireless mobile service from one of the
12%
U.S. “Big 4.”
T-Mobile
12% AT&T
Wireless o This was a preliminary survey of 500
44% people.
Sprint o Respondents are weighted in favor of
32% AT&T & Sprint.
3
© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com

4. Sentiment by Operator BIllingViews
Verizon T-Mobile
Yes
Yes
13%
19%
Sentiment is similar
across operators.
No No
87% 81%
o Statistical relevance is valid
Sprint AT&T
when we break responses down
Yes
Yes to “Yes” & “No.”
14%
20%
o Each operator has a significant
portion of subscribers already
willing to adopt.
No No
80% 86%
4
© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com

5. By Age and Gender BIllingViews
Age Group % Yes 34 and under segments are most
18 to 24 22% amenable.
25 to 34 30%
35 to 44 12% o Significant percentages are willing to
adopt, however, in 35 to 64 age groups.
45 to 54 13%
55 to 64 12% o Debit card is greatest challenger in younger
65+ 5% segments.
o Credit cards become more prevalent in
older segments.
Men Women
Yes
18%
Yes
13%
Men are slightly more ready
to adopt D2B mobile pay than
are women.
No No
82% 87%
5
© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com

6. What does it mean that 15% are willing to adopt? BIllingViews
Potential D2B Mobile Pay Early Adopters
12,000,000
10,000,000
8,000,000
9,757,440 9,626,760 30+ million customers
6,000,000
7,405,200 generating 9.1 Billion Debit
4,000,000
4,138,200
Transactions Per Year.
2,000,000
0
AT&T Wireless Sprint T-Mobile Verizon Early Adopters Based On:
Wireless
Survey responses by operator (Slide 3) x
US adult population over 18 x
Annual Debit Transaction Opportunity Respective operator market share*
3,500,000,000
3,000,000,000
2,500,000,000 2,927,232,000 2,888,028,000 Annual Opportunity Based On:
2,000,000,000 2,221,560,000 Average 25 Debits per user per month** x
1,500,000,000 Early adopter estimates (above) x
1,000,000,000 1,241,460,000 12 (months)
500,000,000
0 *Source: Chetan Sharma Consulting
AT&T Wireless Sprint T-Mobile Verizon **Source: Bank of America
Wireless
6
© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com

7. Conclusions from Initial Survey BIllingViews
The potential for Direct-to-
Bill mobile charging and
payment is enormous.
o Average of 15% of Big 4 Operators’
subscribers are willing to adopt
Direct-to-Bill Mobile Payments now.
o That’s more than 30 million potential
early adopters.
o If operators earn their debit card
purchases alone, it would translate into
more than 9 billion transactions per
year.
7
© Copyright BillingViews Ltd., 2013. All rights reserved. www.billingviews.com