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Effective

Come to SXSW 2013 to hear Dan Saltzman talk about how It's hard to be good at social media when your product sucks.

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Presented at Cloud Expo NY - June 2012 The cloud has many benefits, but when it comes to application development, how does the cloud help enterprises and development teams create custom software and applications that end users actually care about? Using real world examples from Adobe, Herff Jones and Navy Federal Credit Union, this session will highlight the advantages cloud computing provides for quickly developing custom software and applications with compelling user experiences.

Leveraging the Cloud for Better User Experience

Effective

Watch the presentation on our YouTube channel: http://www.slideshare.net/effectiveui/making-mobile-meaningful-ny-2013 Presented by Anthony Franco, president and founder The art of creating mobile experiences that gain adoption and integrate with your digital ecosystem. • How to develop a mobile strategy that integrates business, user and technology needs • What mobile insights Forrester Research and EffectiveUI uncovered in their upcoming Technology Adoption Profile • How to leverage your existing technology platforms for mobile development, while addressing security issues and other constraints • What questions to ask and answer to arrive at the right mobile feature set for your users • What other companies have done wrong, and right, to encourage mobile adoption

Making Mobile Meaningful NY 2013

Effective

Presented at Denver Startup Week - October 2012 As developers, one of the largest challenges is deciding what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a thorny question because there isn’t a black-and-white answer. The solution can sit anywhere from pure mobile web to pure native mobile, or somewhere in between. In this session, Shane Church, technical lead at EffectiveUI, uncovers how the answer is tied to deep consideration of architecture decisions, the needs of the user, and the business goals for both the short and long term. He goes step-by-step through the questions and project considerations they should address when preparing to embark on a mobile development project. You'll learn that your responses to these questions will drive a clear path to the right decision that keeps end-users and organizational goals in line.

Pick Your Poison – Mobile Web, Native or Hybrid?

Effective

"Experience-Driven Development & Contract First Development" presented by EffectiveUI's Ryan McGinty and SuAnne Hall at Future Insights Live 2013. Experience-Driven Development is a user-centered, top-down development methodology that puts the needs of the user first, even above system needs. When developing solutions from scratch and using this approach, the layers of the stack are designed from the user interface backward to the persistence layer. However, in the real-world, you often aren't starting from scratch and have to develop against pre-existing solutions and take a Contract-First approach. This session provides tools and tips for both approaches, specifically how to meet the needs of the user as well as prevent your project and budget from turning into a raging inferno. You'll learn: - How Contract-First Development can reconcile discrepancies between the user's needs and system capabilities. - How to decompose a wireframe into software contracts. - How to be part of the experience design solution rather than saying, "No, we can't get there from here". - How to use modern Javascript Frameworks, like Backbone, to build amazing experiences while adhering to software contracts.

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Effective

Mobile Website Design: Responsive, Adaptive or Both?

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Common Innovation Myths (World Usability Day)

Effective

EffectiveUI's Ari Weissman (Lead Experience Architect) and Lys Maitland (Senior Experience Planner) spoke at Denver Startup Week 2016. Discussion description: Test early, test often. It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it? In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those things stop you. Valid data can be captured cheaply, quickly, and with half-finished products and strategies. This talk will cover: What is user testing and why is it important How to plan for user testing What are ways to make testing cheaper What are ways to make testing quicker How to test with different fidelities of concept and design How to collect data more frequently Opportunities for getting the whole team engaged What to do with the insights/outcomes of research

User Testing: Adapt to Fit Your Needs

Effective

EffectiveUI's Raschel Iarocci, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description: When a design tests poorly with usability participants it can feel pretty defeating — especially when it has tested well in the past. After this happens, your UX team may go through a thought process similar to grieving, first denying that feedback is valid, then perhaps experiencing anger, then progressing through bargaining and depression, to finally acceptance. During her talk, Raschel shared contemporary strategies for dealing with each of these five stages, enabling the group to move past initial reactions and get down to the work of addressing the design challenges.

Death of a Design: 5 Stages of Grief

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The Rules of UX - Enterprise 2.0

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EffectiveUI's Ari Weissman, Lead Experience Architect, spoke at Denver Startup Week 2016. Discussion description: You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. EffectiveUI lead experience architect Ari Weissman will cover the key things you need to know: What UX is (and what it’s not) The UX design process Measuring and validating experience Points of frequent failure and how to avoid them

UX Design Process 101: Where to start with UX

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The Rules of UX - Enterprise 2.0

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Presented at Design Thinking for Banking and Financial Services 2015 Dennis Ganesh, mobile platform lead architect, TIAA-CREF Dan Saltzman, VP of design and user experience, EffectiveUI As financial services companies race to disrupt the marketplace in any way possible, wearables are an attractive investment opportunity (and for good reason). Wearables can create quite the quandary, though: rapid innovation is key in getting a digital product to market when it still has the ability to disrupt, but there’s tremendous risk in being first to market, only to deliver a product that fails to improve customer experience. So how do you innovate quickly enough to beat your competitors to market and deliver a delightful experience to your customers? In this session, EffectiveUI and TIAA-CREF explain the model they used together for rapid innovation and prototyping to deliver based on customer needs. We cover these topics: • Why did we do it? • How did we do it? • What did we create? • What were the critical elements for collaboration? • How can you generate a market-viable product idea and prototype it in one day?

Give Them What They Want: Discovering Customer Need with Wearable Technology

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Presented at Total Customer Experience, February 2015, by: • Jordan Girman, group user experience director, EA • Shane Johnston, lead experience planner, EffectiveUI Personas and journey maps are becoming more commonplace these days, as companies realize the value of understanding their customers beyond their age, gender and income. Getting a clear picture of customers’ needs, goals, motivations and attitudes plays a critical role in designing products and solutions that resonate with your audience. But what happens after the project is complete and the personas are delivered? In many cases, they may live in posters on the wall, or in a PowerPoint presentation in a file. How do companies make sure that their investment in this important research actually serves its purpose? EA conducted a large ethnographic research project with user experience agency EffectiveUI, where 25 NHL and UFC gamers were observed playing their respective games and interviewed on expectations, perceptions and motivations. The result was a set of comprehensive persona profiles that clearly define EAs audiences for these specific games. Through the lens of EA’s experience, this session will cover how to embark on a persona project within a large corporate culture, as well as how to keep personas alive beyond the deliverable and make them prevalent within the organization.

Getting into the Game: How EA Put User Research into Practice

Effective

Presented at Engagement & Experience Expo 2014 by: • Gina Bhawalkar, assistant vice president of user experience and accessibility at Scottrade • Lys Maitland, senior user experience designer at EffectiveUI By nature, Scottrade, Inc., a leading investing services firm clearly focused on numbers, had ample data and information on its clients from a UX and marketing research standpoint. As the company worked to enhance its strategic vision for client experience and add new services and solutions, company leaders knew they needed to not only bring all of their customer research together, but also fill in some gaps to gain a deeper understanding and get a full picture of its audience – both current clients and potential clients they are looking to attract. Working in close collaboration with user experience agency EffectiveUI, Scottrade embarked on a comprehensive ethnographic study, interviewing 36 people in their own environments to uncover what trading and investing meant to their lives overall, how Scottrade fits into this, the tools they use, where they need guidance or help and how they feel along the way. Scottrade came away with a better understanding of its clients and what they needed beyond what the company’s segmentation models provided. Scottrade is now actively working to turn what they learned into action and tailoring its tools around its audiences. This session will provide the following tips to customer experience professionals who also want to really know their customers: • How to start the process of embarking on a large research project, including how to make sure stakeholders are on board • How to combine ethnographic research with quantitative research for the best understanding • How to bring participant stories from the research to life for team members who were not involved in the interviews • How to effectively socialize personas and journey maps throughout an organization • Using personas and journey maps to drive actual business decisions and initiatives • Taking the next step in monitoring and addressing the customer pain points uncovered in the journey mapping process

Scottrade and Understanding the Customer Journey: When Segmentation Isn’t Enough

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Presented at the British 2014 HCI conference by Brian O’Keefe, lead experience architect This presentation explores the role of Blending Theory as a framework to aid in design decisions while deploying mobile experiences for heritage storytelling. Blending Theory provides a structured way of thinking about how digital and physical spaces can be brought together to create new experiences in blended spaces. In this presentation, we describe the development of an app that aims to enhance the visitor experience to a heritage destination in New York State. We show how the blended spaces framework was used to guide the development of the app and provide evaluation data that highlights the effective UX that resulted. Heritage stories and augmented digital characters are used to guide a visitor from one point of interest to another, providing an engaging user experience.

A Blended Space for Heritage Storytelling

Effective

Presented at Integrated Marketing Week 2014 Richard Warnaka, manager of UX, Cabela's Shane Johnston, lead experience planner, EffectiveUI As retailers look to understand their customers, they often turn to tools like market segmentation and personas to better understand the different types of user groups within their target market. But this approach often overlooks the different stages a consumer goes through in making purchasing decisions. Behavioral Modeling seeks to construct a universal representation of behavior: information is collected on the context, social structure, previous experience and emotion of a behavior. This session explores why this approach was invaluable for Cabela’s, where – working together with EffectiveUI – the company uncovered the different stages its customers went through as they shopped. By understanding these various phases of decision-making, the company identified some new opportunities to provide meaningful engagement during the process to help guide customers’ decisions. During the session, we will cover: • How to conduct effective behavioral research • Turning behavioral models into actionable design • Key lessons learned throughout the process

Using Behavioral Modeling to Engage Customers Throughout the Decision-Making ...

Effective

EffectiveUI’s team on the ground provides a daily recap of SXSW Interactive 2013 in Austin, March 7-11, 2013. Sunday featured a special event at SXSW, GoodxGlobal, dedicated to the local and global power of social good, technology and entrepreneurship. Here's EffectiveUI's recap of one of the GoodxGlobal panels, "Tech Powering Effectiveness," with Rebecca Flavin (EffectiveUI), Ned Breslin (Water For People), and Eric Stowe (Splash).

SXSW 2013 Daily Recap - Sunday GoodxGlobal

Effective

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Effective

Content Strategy for the Real World

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Presented at SXSW Interactive - March 2012 by RJ Owen “Throw away your joysticks, kids,” began the 1989 article of “Design News” praising that year’s must-have Christmas accessory: the Power Glove. At the time it seemed as if traditional video game controllers would soon be a thing of the past. But the Power Glove was anything but a success. While it was a design and technology coup, coolness is unfortunately a poor metric for product success. What the Power Glove lacked was customer insight. During the technology and design crunch nobody stopped to ask, “How is this device for playing games? Do people want to use it?” Thus, the teams rushed blindly into building the wrong thing.Customer insight is the most critical piece of the application and software creation process. You can build something sweet, but if nobody uses it you’re left with little more than a colossal waste of time, effort and money. On the flip side, customer insight applied to the process can result in more customers, increased market share and a better ROI.

Don't Build a Power Glove: Talk to Your Users!

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With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

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What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

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Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

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Powerful Google developer tools for immediate impact! (2023-24 C)

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Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

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The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

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