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eezeer data lab collects, moderates and
aggregates on a real-time basis the public
timeline of twitter feeds of all airline brands
and the consumers interacting with them.

From this source, we provide a complete set
of statistical information on twitter usage in
the airline industry.
Section 1 :

               ‘Best in class’ :
               Top performing airline brand with the
                greatest number of all the tweets
                exchanged this month between an
                airline and its consumers.
               Accounts for all the tweets collected :
                  outbound (from airline to consumer)
                   and
                  inbound (from consumer to airline).
Section 1 :




 191 airlines have registered, at least, one twitter
  account
 82 airlines have an active twitter account
Section 1 :




 ‘Airline Listening Champions” :
 the top three airlines having received the most tweets
 from consumers.
Section 1 :




 ‘Airline Talking Champions” :
 the top three airlines having sent the most tweets to
 consumers.
Section 2 :
 Beyond collecting, moderating and aggregating the
  twitter time line on the conversation between
  consumer and brands, eezeer data lab, also,
  monitors the information available directly at twitter
  on the airlines accounts.
 It allows for additional sets of data that permits
  other view of the airlines‟ activity over twitter.
Section 2 :
               Comparing July 2011 to
                March 2011, we see:
               Inbound tweets = stable
               (from consumer to airlines)
               Outbound tweets = +51%
               (from airlines to consumer)
               Growth comes from the
               consumers interacting more
               and more with airlines
Section 2 :




 ‘Total number of tweeting airlines’ :
 accounts for all the airlines that have created one or
 more accounts on twitter.
Section 2 :



 ‘Active tweeting airlines’ :
 some airlines have created accounts that are not yet
 active. For eezeer data lab, an “active tweeting
 airline” has sent or received an average of at least 5
 tweets daily over the month of July 2011.
Section 2 :




 ‘Inbound tweets’ :
 is the total number of tweets received by airline
 brands from consumers in July 2011.
Section 2 :



 „Outbound tweets‟ :
 is the total number of tweets emitted by airlines to
 consumers in July 2011.
Section 2 :



   ‘Most Followed Airline’
        twitter accounts can be followed by other twitter accounts.
        The “Most Followed Airline”, „South American Focus‟ is the South American airline with the most followers at
         the end of July 2011.
   ‘Most Following Airline’
        twitter accounts can follow other twitter accounts, consequently listening to the chatter on the public timeline
         of these users.
        The “Most Following Airline” South American Focus‟ is the South American airline who follows the most
         other twitter accounts at the end of July 2011.
Section 3 :
 eezeer data lab collects, moderates and aggregates the
  content of all the tweets to and from airlines brands.
 These tweets are assigned and rated according to one or more
  of six consumer‟s category of interest :
      social conversation,
      customer service,
      timeliness,
      food & entertainment,
      comfort &security and
      luggage handling.
 This section focuses on the tweets from the consumers to the
  airlines (inbound tweets).
 From the moderated tweets, we can calculate for each and
  every airline, the nature of the messages sent by consumers.
Section 3 :



 Airlines talk to consumers while consumers tweet their
  concerns and satisfactions to airlines.
 Consumers have « subjects » about which they talk
  positively or negatively.
 Often, airlines answer in a much more neutral manner
Section 3 :



 From a record high of 93.8% in March 2011, consumers
  tweeted less about Customer Service in recent months,
  reducing by nearly 10% to June‟s result of 83.1%.
 But we saw a rise in July, making Customer Service the
  Trending Topic of the month with an increase of 3.73%
Section 3 :



 This category has only decreased ever so slightly
 from 4.2% in April to May‟s result, but saw a 59%
 increase in June to 7.8%. June‟s result was slightly
 less at 6%.
Section 3 :



 The category « Food & Entertainment » has
 decreased a whole 1% from 3.4% in April to May‟s
 result, but has stayed much the same in June and
 again in July.
Section 3 :



 « Comfort & Security » has nearly halved in concern
 from a record high of 2.2% in April 2011 to 1.4% in
 May 2011, but remained much the same in June,
 with a slight decrease in July.
Section 3 :



 In April 2011, 4.3 % of the tweets mentioned « Luggage
 Handling » concerns. This category increased slightly in
 May 2011 to 3.9% and increased over 1% in June,
 decreasing slightly in July.
Section 4 :
 As tweets are assigned to a consumer‟s category of interest,
  they are also reviewed and rated by eezeer‟s moderation
  team. The rating attributed can be positive, neutral or
  negative. By aggregating category and rating data, we can
  rank the airlines on each of these categories of interest.
 eezeer data lab calculations compare positive and negative
  tweets to the total number of tweets received by each airline
  for that category of interest.
 This method attributes a score to the airline on each category
  of interest. These scores rank and compare airlines together.
  A score of 100 represents the average of all airlines in a
  category.
 This section, based on July‟s 2011‟s consumer tweets,
  presents the best airline for every category of interest.
Section 4 :
Section 4 :
Section 4 :
Section 4 :
Section 4 :
Section 5 :
Section 5 :


               When we studied active
               Airlines on Twitter by
               continent, we found that In
               1st place we have North
               America as Top Active Airline
               Tweeting continent and their
               best performer is Delta Air
               Lines.
Section 5 :


               In 2nd place, it is Asia that tops
                the Tweeting and their star
                performer is Air Asia.
Section 5 :


               And finally in 3rd place we
               have Europe as the Top
               Active Airline Tweeting
               continent and their best
               performer is easyJet.
Amtr   july 2011 data

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Amtr july 2011 data

  • 2. eezeer data lab collects, moderates and aggregates on a real-time basis the public timeline of twitter feeds of all airline brands and the consumers interacting with them. From this source, we provide a complete set of statistical information on twitter usage in the airline industry.
  • 3. Section 1 :  ‘Best in class’ :  Top performing airline brand with the greatest number of all the tweets exchanged this month between an airline and its consumers.  Accounts for all the tweets collected :  outbound (from airline to consumer) and  inbound (from consumer to airline).
  • 4. Section 1 :  191 airlines have registered, at least, one twitter account  82 airlines have an active twitter account
  • 5. Section 1 :  ‘Airline Listening Champions” :  the top three airlines having received the most tweets from consumers.
  • 6. Section 1 :  ‘Airline Talking Champions” :  the top three airlines having sent the most tweets to consumers.
  • 7. Section 2 :  Beyond collecting, moderating and aggregating the twitter time line on the conversation between consumer and brands, eezeer data lab, also, monitors the information available directly at twitter on the airlines accounts.  It allows for additional sets of data that permits other view of the airlines‟ activity over twitter.
  • 8. Section 2 :  Comparing July 2011 to March 2011, we see:  Inbound tweets = stable (from consumer to airlines)  Outbound tweets = +51% (from airlines to consumer)  Growth comes from the consumers interacting more and more with airlines
  • 9. Section 2 :  ‘Total number of tweeting airlines’ :  accounts for all the airlines that have created one or more accounts on twitter.
  • 10. Section 2 :  ‘Active tweeting airlines’ :  some airlines have created accounts that are not yet active. For eezeer data lab, an “active tweeting airline” has sent or received an average of at least 5 tweets daily over the month of July 2011.
  • 11. Section 2 :  ‘Inbound tweets’ :  is the total number of tweets received by airline brands from consumers in July 2011.
  • 12. Section 2 :  „Outbound tweets‟ :  is the total number of tweets emitted by airlines to consumers in July 2011.
  • 13. Section 2 :  ‘Most Followed Airline’  twitter accounts can be followed by other twitter accounts.  The “Most Followed Airline”, „South American Focus‟ is the South American airline with the most followers at the end of July 2011.  ‘Most Following Airline’  twitter accounts can follow other twitter accounts, consequently listening to the chatter on the public timeline of these users.  The “Most Following Airline” South American Focus‟ is the South American airline who follows the most other twitter accounts at the end of July 2011.
  • 14. Section 3 :  eezeer data lab collects, moderates and aggregates the content of all the tweets to and from airlines brands.  These tweets are assigned and rated according to one or more of six consumer‟s category of interest :  social conversation,  customer service,  timeliness,  food & entertainment,  comfort &security and  luggage handling.  This section focuses on the tweets from the consumers to the airlines (inbound tweets).  From the moderated tweets, we can calculate for each and every airline, the nature of the messages sent by consumers.
  • 15. Section 3 :  Airlines talk to consumers while consumers tweet their concerns and satisfactions to airlines.  Consumers have « subjects » about which they talk positively or negatively.  Often, airlines answer in a much more neutral manner
  • 16. Section 3 :  From a record high of 93.8% in March 2011, consumers tweeted less about Customer Service in recent months, reducing by nearly 10% to June‟s result of 83.1%.  But we saw a rise in July, making Customer Service the Trending Topic of the month with an increase of 3.73%
  • 17. Section 3 :  This category has only decreased ever so slightly from 4.2% in April to May‟s result, but saw a 59% increase in June to 7.8%. June‟s result was slightly less at 6%.
  • 18. Section 3 :  The category « Food & Entertainment » has decreased a whole 1% from 3.4% in April to May‟s result, but has stayed much the same in June and again in July.
  • 19. Section 3 :  « Comfort & Security » has nearly halved in concern from a record high of 2.2% in April 2011 to 1.4% in May 2011, but remained much the same in June, with a slight decrease in July.
  • 20. Section 3 :  In April 2011, 4.3 % of the tweets mentioned « Luggage Handling » concerns. This category increased slightly in May 2011 to 3.9% and increased over 1% in June, decreasing slightly in July.
  • 21. Section 4 :  As tweets are assigned to a consumer‟s category of interest, they are also reviewed and rated by eezeer‟s moderation team. The rating attributed can be positive, neutral or negative. By aggregating category and rating data, we can rank the airlines on each of these categories of interest.  eezeer data lab calculations compare positive and negative tweets to the total number of tweets received by each airline for that category of interest.  This method attributes a score to the airline on each category of interest. These scores rank and compare airlines together. A score of 100 represents the average of all airlines in a category.  This section, based on July‟s 2011‟s consumer tweets, presents the best airline for every category of interest.
  • 28. Section 5 :  When we studied active Airlines on Twitter by continent, we found that In 1st place we have North America as Top Active Airline Tweeting continent and their best performer is Delta Air Lines.
  • 29. Section 5 :  In 2nd place, it is Asia that tops the Tweeting and their star performer is Air Asia.
  • 30. Section 5 :  And finally in 3rd place we have Europe as the Top Active Airline Tweeting continent and their best performer is easyJet.