9. 9 advertising vs. word of mouth traditional media CNN NOS journaal New York Times Financieel Dagblad Telegraaf Algemeen Dagblad Intermediair social media Hyves facebook myspace.com twitter Linkedin blogger / blogs Google peoplexs community Delicious Image Import images at 72dpi, 768 x 400 pixels
13. 13 future of social web stages era of social relationship people connect and share era of social functionality networks becomes operating system era of social colonization every experience becomes social era of social context personal and accurate content era of social commerce communities shape future product & services source: forrester research Image Import images at 72dpi, 358 x 400 pixels
14. 14 future of social web stages 1990 - 2008 era of social relationship people connect and share icq Import images at 72dpi, 358 x 400 pixels
15. 15 future of social web stages 2008 – 2009 era of social functionality networks becomes operating system Image Import images at 72dpi, 358 x 400 pixels
16. 16 future of social web stages 2009 era of social colonization every experience becomes social Image Import images at 72dpi, 358 x 400 pixels
17. 17 future of social web stages 2009/2010 era of social context personal and accurate content, customized information Image Import images at 72dpi, 358 x 400 pixels
18. 18 future of social web stages 2010/2011 era of social commerce communities shape future product & services Image Import images at 72dpi, 358 x 400 pixels
20. 20 future of social web 3.0 stages Image source: forrester research Import images at 72dpi, 358 x 400 pixels
21. more people, spending more time & sharing more an unprecedented opportunity build your own professional brand find outstanding passive talent build talent pipeline & relationships build your employer brand broadcast your jobs
22. 22 future of “social” peoplexs 3.0 stages Image Import images at 72dpi, 358 x 400 pixels
23. 23 guiding principles the ‘cloud’ = key every individual is now an ‘entrepeneur’ every person will have an online professional identity your network = your success
24. your network = your success 24 engage with the community track & analyze build a network
51. and again... here is the code! 51 source: http://www.linkedin.com/static?key=developers_widget_profileinsider some java script: <script type="text/javascript" src="http://www.linkedin.com/js/public-profile/widget-os.js"></script> and some html: <a class="linkedin-profileinsider-inline" href="http://www.linkedin.com/in/reidhoffman">Reid Hoffman</a>
53. 53 people are talking about you… monitor what’s being said company buzz Google alerts Twitter search don’t manipulate it.... but engage and participate in the discussion!
61. 61 no strategy = putting money to waste spend with a plan not because everyone else is doing it!!!
62. 62 checklist What are we trying to accomplish? Why social media What kind of social media Are we prepared to let go of control of our brand, at least a little? What will we do to encourage participation Who will maintain our social media presence Do we have resources to keep this up? Or is it only a short campaign (mention it)? How does engaging users via social media integrate into our overall marketing/communication strategy? How do we measure success? What will we do less of, if we are spending on social media
63. 63 keep in mind give up control empower brand ambassadors embrace co-creation let your brand evolve
65. thank you for your attention! Eelco Scheltinga www.peoplexs.com eelcoscheltinga.blogspot.com linkedin.com/in/eelcoscheltinga twitter.com/eelcoscheltinga mynameise/eelcoscheltinga
