A quick talk about how OTT is changing the way that we have been watching the TV.

1. How OTT is changing
the TV concepts
Ednardo David Segura
ednardo@inatel.br

2. How is a typical TV viewer?
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6. How is the new kind of TV viewer?
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9. How is TV changing?
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11. Over-The-Top stands for the delivery of
multimedia without an operator being involved.
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12. The idea here is to deliver video/audio
services through your internet.
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13. Where do we fit in this?
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14. Do you have time to watch TV?
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15. When you have time to watch it, is
your favorite TV program on?
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17. How do you do to watch
your favorite TV program?
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18. How could I have guessed you are
going to the internet for that?
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19. People have become more
demanding
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20. The rise of OTT Services
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21. YouTube
17%
Netflix
33%
Web
17%
Others
28%
Source: Sandvine Networks
Bit Torrent
6%
Hulu
3%
iTunes
2%

22. How does it work?
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23. OTT Services
Internet
Your Home
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24. Connected Devices
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25. OTT Services
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26. www.inatel.br/icc
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27. The list is still increasing
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28. What's the difference about IPTV?
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29. IPTV
OTT
Requires dedicated last mile bandwith
Unmanaged network delivery aided by CDNs
Efficient Multicast linear delivery
Uses typical in-home broadband network with no QoS
management
RTSP for on-demand
Segregated in-home network
Web-centric unicast media delivery technologies
High bandwith, high quality services of fixed format
End point can be Smart TV, STB, PC or mobile
Typically requires dedicated STB as end point
Variety of formats and quality
Local service reach
Global service reach
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30. Inatel Case
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33. What about the technologies?
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34. STB / TV - Browser Engine
Data
UI Logic
HTML DOM
Application server
Deployed application
Application server
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Database

35. Content
Provider
Contact
Management
System
Ingest
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CDN
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36. www.inatel.br/icc
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37. “Give users control, what they
want, when they want it, at a fair
price, and stop worrying about
piracy”, Kevin Spacey

38. See you around!
Ednardo David Segura
ednardo@inatel.br
@edysegura
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