Know how the combination of #Sitecore CMS and #Eloqua enable marketers to move prospects through the buying cycle quickly and convert leads to sales faster.

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3. Presentation by
Integrating CMS with Marketing Automation
Eloqua and Sitecore
An Oracle | Eloqua Power Hour

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Power Hour Agenda
 Why integrate Eloqua and Sitecore
 Review 2 Use Cases
 Demo Use Cases
 Q&A

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Why integrate Eloqua and
Sitecore

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Why integrate Eloqua and Sitecore
 Create a common view of the customer across both
systems
 Drive personalization and engagement
 Leverage CMS content on Eloqua Emails and Landing
Pages more efficiently

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Technologies Working Together

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Integration View

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Passing Data via 3 Systems

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Use Cases
 Use Sitecore’s DMS engine to pass data to Eloqua and
use Eloqua+CRM Data to drive Sitecore CMS
personalization
 Integrate Sitecore CMS content on an Eloqua Email or
Landing Page

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Use Case 1

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Unknown Visitor arrives
on Website
Use Case 1
A new, unknown
visitor comes to the
website
The visitor clicks onto
the rotating banner
(banner has images,
each for pro, amateur,
beginner etc.)
Sitecore tracks the
visitor behavior and
builds a profile to drive
content
The visitor is prompted
to enter their email.
The visitor’s email
address and behavior
is sent to Eloqua.
Eloqua sends the
visitor an email.
Taking the known
visitor to the website,
Sitecore personalizes
the content based on
previous behavior
Progressive profiling
continues with an
ongoing engagement
cycle (digital dialog)

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Using Known information
from Eloqua to drive
personalized content on
Sitecore
Use Case 1.1
Visitor gets an email
from Eloqua
The visitor clicks
through to the
Sitecore-powered
website
Sitecore OMS rules
personalize the
website based on the
profiles stored in
Eloqua for the visitor
The visitor sees a
website that aligns
with prior website
behavior

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Bring CMS content to
Eloqua
Use Case 2
Login via Cloud
Component
Use the intuitive
interface to search
relevant Sitecore
content
Preview the
content items
Generate Embed
Script for the
content
Embed the content
in Eloqua Landing
page or Email
Save & Publish the
Landing Page or
Email
Get Sitecore
content on your
public Eloqua
landing page

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Demo

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Screenshots

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Use Case 2
A new visitor comes
to the website

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Clicks on the
Products Tab

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The Visitor Selects
Professional Product
Category

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Clicks on the
Article tab

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The Visitor Selects
Wildlife Articles

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The Visitor provides
his email information

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Use Case 1
Personalized
ContentPersonalized
Content

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Customized
Banner for
Professional
User
Banner
personalized
for
Professional
User
Personalized
Content for
Professional
User

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Eloqua sends
personalized
email

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Use Case 1.1
Log in to Eloqua Account
Go to Assets>>Forms>>
Click to open the desired
form

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Use Case 1.1
Open the Form which is submitting data
Click “ View Submission Data”

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Use Case 1.1
Use the Data to
create highly
personalized
messaging as
per the needs of
a particular user

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Use Case 1.1
Go to
Assets>>Email
>> Create
email to be
sent to the
prospect

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Use Case 2.1
HTML editor
Personalized
Content (as
per user
type)

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Use Case 2.1
Personalized
Content (as per
Article of interest)

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Use Case 2.1
Customized Email Sent
by Eloqua

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Use Case 2.1
Prospect clicks from
the email

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Use Case 2.1
The prospect sees a website that aligns with prior
website behavior

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Use Case 2

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Sitecore CMS Integrated with Eloqua

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Sitecore CMS Dashboard

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Preview Sitecore CMS Item

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Iframe Sitecore CMS Item

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HTML Source Sitecore CMS Item

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Eloqua Landing Page - Sitecore CMS Iframe

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Eloqua Email Asset – Sitecore CMS HTML Source

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