This document discusses social media as an emerging theme in information systems strategy. It defines social media and lists top social media platforms like Facebook, YouTube, Twitter and LinkedIn. It outlines benefits of social media to organizations like increased brand recognition and customer feedback. It provides statistics on social media usage and importance of social media to businesses. The document also discusses implications for IT departments and provides case studies of how Dell and Toyota used social media strategically.

1. Contemporary Emerging Themes
in IS Strategy
Social Media as an
Emerging Theme
Lanre Edward Oladejo
M.Sc Managing Information Technology

2. Introduction
 What is Social Media
 Definition
 Top Social Media Platforms
 Benefit of Social Media to Organizations
 Relevance of Social Media
 Random fact about Social Media
 Importance of Social Media
 Case Studies
 Implication for IT
Lanre Edward Oladejo 2

3. Definitions
 “Social Media is different ways which internet
users interact with one another online, and involving
activities like creating and commenting on
blogs, sharing contents or communicating with
friends via social networking sites” ~ Kirtis &
Karahan, 2011
 Social Networking is the act of connecting on social
media platforms.
 Social Media Marketing is how businesses join the
conversation in an authentic and transparent way to
build relationships.
Lanre Edward Oladejo 3

4. Top Social media Platforms
846 Million Users 464 Million Accounts
150 Million Members 2 Billion Views Daily
Lanre Edward Oladejo 4

5. Benefit of Social Media to Organization
 Increase in brand recognition
 Rapid feedback and insight from customers
 Customer satisfaction
 Search engine optimization (SEO)
 Increase in web traffic
 Better service delivery and customer support
 Reduce communication cost
 Monitor market and competitors
Lanre Edward Oladejo 5

6. Why is Social Media Relevant to Organizations?
Where Executive will Invest In Technology
363 Businesses from US, UK, India, Japan, China, Mexico, Australia
Source: Oxford Economic, 2011
Lanre Edward Oladejo 6

7. Why is Social Media Relevant to Organizations?
Digital Megatrends
363 Businesses from US, UK, India, Japan, China, Mexico, Australia
Source: Oxford Economic, 2011
Lanre Edward Oladejo 7

8. Random Facts and Statistics About Social Media
Facebook
250 million photos are uploaded every day
20% of all page views on the web are on Facebook
425 million mobile users
100 billion connections
2.7 billion “likes” per day
20 Minute time spent per visit Source: Infographic Labs
Lanre Edward Oladejo 8

9. Continued…
Twitter
 There are over 465 million accounts
 175 million tweets a day
 1 million accounts are added to Twitter everyday
 33 Billion tweets in 2011
 1 Million accounts added everyday
Source: Infographic Labs
Lanre Edward Oladejo 9

10. Continued…
LinkedIn
 2 new members join every second
 60% of its members live outside the USA
 In 2011 there were 4.2 billion professionally oriented
searches on the LinkedIn platform
 LinkedIn now has over 2,116 employees (at the
beginning of 2010 it had only 500)
 The fastest growing demographics are students and
recent college graduates
 Revenues for 2011 reached $522 million
Source: Infographic Labs
Lanre Edward Oladejo 10

11. Continued…
YouTube
 3rd most visited website
 2nd largest search engine
 It handles 10% of the internet’s traffic
 Average YouTube user spends 900 seconds per day
 44% of YouTube’s users are aged between 12 and 34
 Over 829,000 videos are uploaded every day
Source: Speakymagazine.com
Lanre Edward Oladejo 11

12. Importance to the success of organization in the 21st Century
 Social Media can positively influence work climate
 It can quickly damage organizational reputation
 Social media can Improve brand Loyalty and customer satisfaction
 Organisations on social media are perceived as having good PR
Case Studies
 You Can Learn From "Dell Hell." Dell Did
 How Toyota Used Social Media To “Digg” Itself Out of a PR Nightmare
Lanre Edward Oladejo 12

13. Implication For IT
 Adapt to change within the organization
 Monitor trends continuously
 Formulate social media usage policy
 Create awareness on risk and privacy issue
 Business data protection
Lanre Edward Oladejo 13

15. References
•Langheinrich M., Karjoth G. (2010). Social networking and the risk to companies and institutions. Information
Security Technical Report. Volume 15. Issue 2. Pages 51-56.
•Kirtis A., Karahan F. (2011). To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy
after the Global Recession. Procedia - Social and Behavioral Sciences. Volume 24.Pages 260-268.
•Jason Falls. (December 13, 2011). WHY DELL IS STILL A GREAT CASE STUDY. Available:
http://www.socialmediaexplorer.com/social-media-marketing/why-dell-is-a-great-case-study/. Last accessed 4th
July 2012.
•Splashpress Media. (2012). Social Media Statistics. Available: http://infographiclabs.com/. Last accessed 4th July
2012.
•ISACA (2010) Social Media: Business Benefits and Security, Governance and Assurance Perspectives: An ISACA
Emerging Technology White Paper http://www.brandprotect.com/resources/Social-Media-Wh-Paper-26-May10-
Research.pdf/ . Last accessed 3th July 2012.
•Oxford Economics (2011) The New Digital Economy, How it will transform business: A research paper produced in
collaboration with AT&T, Cisco, Citi, PwC &SAP http://www.oef.com/ . . Last accessed 5th July 2012.
•Jeff Jarvis. (August 17, 2005). Dear Mr. Dell . Available: http://buzzmachine.com/2005/08/17/dear-mr-dell/. Last
accessed 4th July 2012.
•Todd Wasserman. (September 1, 2011). How Toyota Used Social Media To “Digg” Itself Out of a PR
Nightmare. Available: http://mashable.com/2011/09/01/toyota-digg-recalls/. Last accessed 6th July 2012.
Photo Credits: Google Image, Video Credit: YouTube and Dell
Lanre Edward Oladejo 15

16. Thank You
Lanre Edward Oladejo 16