BUSCD 8: SxSW and Google Re-Brief

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Slides form lecture to Strategic Creative Development. #BUSCD Recapping SxSW 2012 and sharing lessons from Google Re-Brief

Educação Tecnologia Negócios

#BUSCD Session 8
March 12, 2012
(can you believe it)

Tuesday, March 27, 12

Trends

From branded content to content brands
Distribution of content: context, device, platform
Collaboration: Creating the Code
Agency transformation: digital, iterative, prototyping
The power of the individual
Social graph > interest graph
Data

Tuesday, March 27, 12

What has changed?

Tuesday, March 27, 12

Instead of communicating products,
make products worth communicating

Tuesday, March 27, 12

Message > Engagement > Collaboration

Tuesday, March 27, 12

What hasn’t changed?

Tuesday, March 27, 12

The power of an idea

Tuesday, March 27, 12

Question is: what is a creative idea?

Tuesday, March 27, 12

Special thanks to Google for
the Re-Brief slides and content.

Tuesday, March 27, 12

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BUSCD 8: SxSW and Google Re-Brief

1. #BUSCD Session 8 March 12, 2012 (can you believe it) Tuesday, March 27, 12

2. SxSW Tuesday, March 27, 12

3. Trends From branded content to content brands Distribution of content: context, device, platform Collaboration: Creating the Code Agency transformation: digital, iterative, prototyping The power of the individual Social graph > interest graph Data Tuesday, March 27, 12

4. Tuesday, March 27, 12

5. Tuesday, March 27, 12

6. Tuesday, March 27, 12

7. Tuesday, March 27, 12

8. Tuesday, March 27, 12

9. Tuesday, March 27, 12

10. Tuesday, March 27, 12

11. Tuesday, March 27, 12

12. Tuesday, March 27, 12

13. Tuesday, March 27, 12

14. Tuesday, March 27, 12

15. What has changed? Tuesday, March 27, 12

16. ads and messages words and pictures readers and viewers brand as deliverer writer/art director Tuesday, March 27, 12

17. ads and messages > experiences words and pictures > code, apis readers and viewers > participants and collaborators brand as deliverer > brand as connector writer/art director > ux, ia, developer, engineer Tuesday, March 27, 12

18. Team Tuesday, March 27, 12

19. Tuesday, March 27, 12

20. Instead of communicating products, make products worth communicating Tuesday, March 27, 12

21. Skills Tuesday, March 27, 12

22. Toolkit Tuesday, March 27, 12

23. Consumer Tuesday, March 27, 12

24. Message > Engagement > Collaboration Tuesday, March 27, 12

25. What hasn’t changed? Tuesday, March 27, 12

26. The power of an idea Tuesday, March 27, 12

27. Question is: what is a creative idea? Tuesday, March 27, 12

28. Special thanks to Google for the Re-Brief slides and content. Tuesday, March 27, 12