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10 suggestions for creative strategists




Tuesday, February 22, 2011
Start at the beginning




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Rules are what the artist breaks;
                              the memorable never emerged
                                     from a formula.




Tuesday, February 22, 2011
“You can say the right thing about a
            product and nobody will listen.

            You’ve got to say it in such a way that
            people will feel it in their gut. If they
            don’t feel it, nothing will happen.”



Tuesday, February 22, 2011
Know all the great work




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Learn to dissect, never to copy




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Master the art of stealing




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Tuesday, February 22, 2011
See things from a creative perspective
                 and ask, “What could I do with that?”




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Forget everything you ever
                             learned about advertising




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Seek unexpected sources and
                                look below the surface




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Pay close attention to human behavior




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Read everything




Tuesday, February 22, 2011
Tuesday, February 22, 2011
Seek collisions




Tuesday, February 22, 2011
Tuesday, February 22, 2011
People




Tuesday, February 22, 2011
@malbonnington
                                 @faris
                               @garethk
                                @thaz7
                                @melex
                              @lenkendall
                              @lenkendall
                              @conradlisco


Tuesday, February 22, 2011
Tuesday, February 22, 2011

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10 Suggestions for Creative Strategists