10 Suggestions for Advertising Creative Strategists. Given at University of Oregon School for Journalism and Communications to Dave Koranda's Curiosity for Strategists class.
Video after slide 21: Pay attention to human behavior:
http://vimeo.com/2882229
4. Rules are what the artist breaks;
the memorable never emerged
from a formula.
Tuesday, February 22, 2011
5. “You can say the right thing about a
product and nobody will listen.
You’ve got to say it in such a way that
people will feel it in their gut. If they
don’t feel it, nothing will happen.”
Tuesday, February 22, 2011
6. Know all the great work
Tuesday, February 22, 2011