The document discusses an introduction to e-marketing training provided by Edventures1. It covers topics such as the core functions of marketing, different types of e-marketing including email marketing, online advertising, affiliate marketing, search engine optimization, pay per click advertising, social media, viral marketing, online reputation management, web PR, and mobile marketing. Contact details are provided at the end for Edventures1.

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Word of Mouse
An introduction to e-marketing

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3 things we will do today
• Know what is e-marketing
• Learn Concepts
• Understand how it can help
our careers

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Quiz time…

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“e”
• Some jargon
–Domain
–Subdomain
–tld-top level domain
–Directory

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Internet
• Dial-up
• 3G
• Wifi and WiMAx
• Broadband
• ADSL
• Work
• Home
• Cafe

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Core function of marketing??
• Conversations
• Potential customers
• Existing customers

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When the “e” and the “marketing”
come together
• Email marketing
• Online advertising
• Affiliate marketing
• Search Engine marketing
• Search Engine Optimisation
• Market research

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When the “e” and the “marketing”
come together
• PPC advertising
• Social media
• Viral marketing
• Online reputation management
• Web PR
• CRM

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Email marketing
• Cost effective
• Customisable
• Highly targeted
• Measurable

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Online advertising
• Interstitial Banners
• Pop-ups and Pop-
unders
• Map advert
• Floating advert
• Wallpaper advert
• Banner advert

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Online advertising - Charges
• Cost per Impression (CPI)
• Cost per thousand
impressions (CPM)
• Cost per click (CPC)
• Cost per acquisition (CPA)
• Flat rate

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Affiliate marketing

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Search Engine Optimisation

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Pay Per Click

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Search Engine Marketing

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Market Research

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PPC marketing

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Social Media
• Blogs
• Social networks
• Vlogs
• Video sharing
• Content sharing
• Wikis

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Viral Marketing
• The power of Pay-it-
forward
• Spreads faster
• 1=2=4=8=16=32
=64=128=256=5
12=1024=2048=
4096=8192=….

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Online Reputation Management

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Web PR
• Online articles
• Press releases
• Social media news
release
• Social media newsroom

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Mobile marketing
• SMS
• MMS
• WAP
• Tele-calling

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Discussions

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• +91-97-87- 55- 55- 44
• training@edventures1.com
• www.edventures1.com