This document discusses strategies for building and monetizing a mobile video platform. It outlines various approaches to content production, distribution, and monetization. These include producing both curated and user-generated content on different schedules, distributing through manufacturers, websites and retail partners to increase reach, and implementing multiple monetization strategies like advertising, subscriptions and transactions to generate revenue and improve sustainability. The goal is to create a video destination that attracts and engages large audiences on mobile through an integrated approach to planning, developing, operating and analyzing the business.
12. aggregator &
distributor
content providers
product
licensingNational sponsors,
advertisers
Local sponsors,
advertisers
consumers &
subscribers
$$$
$$
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$
ACCESS AND
COST OF ACQUISITION
$
A BALANCED MONETIZATION AND GO-TO-MARKET STRATEGY
ARE AT THE HEART OF BUILDING AN IPTV DESTINATION
16. Presence
Impact
Reach
Contact
Use
Audience
Audience
NORMAL RANGE SUBS: 1.8% to 10.5%
NORMAL RANGE FREE: 3.7% to 22.1%
FAN BASE = engaged audience / community
We work with manufacturers
(gatekeepers), internet sites,
social media and physical retail
to form a destination
Total n. devices in distribution
Total devices within target
Devices reached by campaign
Store or landing page accessed
Consumers that accessed application
Recurrent users
17. In DX Mobile IPTV
average watch time is
close to 1 hour per
session, and recurrence
is 3x/week